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Largest gaming trade show was a galactic success for NOVOMATIC

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This year’s ICE, Europe’s largest gaming trade show, which took place from 6th to 8th February at ExCeL London, was a complete success for NOVOMATIC: With innovative products, state-of-the-art technologies and impressive new products on the largest stand at the ICE, NOVOMATIC set new standards in the gaming industry and received enthusiastic reactions from visitors and technology enthusiasts alike.

Modern gaming solutions for different industries and markets inspired both operators and visitors. The 360° portfolio presented included land-based casino products, AWP gaming machines, casino management systems including biometric access and player tracking technologies, secure cash handling kiosks as well as sports betting products and online gaming solutions that meet the highest standards of technology and quality. In addition, NOVOMATIC’s subsidiaries and technology partners such as Ainsworth Gaming Technology, APEX, FAZI, Greentube and LÖWEN ENTERTAINMENT presented their current product portfolios. The wide range of AWP products was presented by NOVOMATIC Netherlands, while NOVOMATIC Gaming UK showed a country-specific portfolio for their segments, including their groundbreaking NovoLive™ Studio.

Spotlight on the Very Important Player X-Perience

The newly launched V.I.P. X series from NOVOMATIC was the centerpiece of the elegant trade show stand in Black & Gold design. This sophisticated product line is aimed at discerning gaming guests and casino operators who want to offer their visitors a high-quality gaming experience. The impressive V.I.P. X Royal™ 1.85, the V.I.P. X Dream™ 3.43 and the V.I.P. X Lounge™ 2.32 offer exceptional luxury with exquisite V.I.P. comfort, extra high and wide gaming screens and a first-class sound system with comfortable seating.

NOVOMATIC also made a real statement for galactic gameplay at this year’s ICE: the world premiere of the exclusive V.I.P. Galaxy™ 2.65 took the gaming experience to a new level of immersion. This ultimate luxury lounge chair features two 65″ gaming screens and adjustable luxurious seating comfort.

“Our V.I.P. X Galaxy™ 2.65 luxury cabinet has to be experienced – it stands for the combination of high-end comfort and futuristic design. Functionality meets modern gameplay and transports every gamer to new gaming galaxies,” explains Thomas Schmalzer, Vice President Global Sales and Product Management NOVOMATIC AG enthusiastically.

Gaming highlights took visitors into new spheres

At the centre of the NOVOMATIC stand, the new V.I.P. X Royal™ 1.85 cabinet showcased an innovative product that has already become legendary: the four games of the GODS & LEGENDS™ link. Divine characters transported players to the mythical worlds of Ancient Greece, Egypt, Asia and the Scandinavian Viking Age. The mythically-authentic characters in the live photo corner at the NOVOMATIC stand proved to be an absolute crowd puller. The powerful Viking from Hammer Power™ by GODS & LEGENDS™ Link and Athena Goddess of War™, for Greentube’s iGaming segment, posed for legendary photos with the visitors.

Another gaming highlight at ICE was Secrets of Wealth™, Magic Cleopatra™ and Roll on Fire™, the new Linked Progressive trio from CASH FLOOD™ Link. The new multi-game mixes also offered a very special gaming experience – Impera Line HD™ Edition 9 in a new design with additional features and the brand new Superia Games™ Premium 3 mix.

The innovative Superia GOLDEN LINK™ Volume 2 rounded off the presented portfolio and guaranteed an inspiring gaming experience with five new titles and just as many all-time classics. The powerful jackpot XTENSION LINK™ returned as Volume 2 with five new titles and thrilled with NOVOMATIC classics such as Golden Book of Ra™ and Golden Charming Lady™ in their own XL version. The current IMPERA LINK™ Series 2 offers a unique variety of games with a total of 41 games in each category.

NOVOMATIC classics as well as new titles were included in the NOVOLINE™ Interactive Edition X4: From the underwater worlds of Lord of the Ocean™ and Dolphin’s Pearl™ deluxe to the hidden treasures of Book of Ra™ – Temple of Gold™ – this mix of games offered the perfect gaming experience for every guest.

The innovation highlight in the sports betting sector, the NOVOMATIC ActionBook™ Edge 1.43J, heralded the future of sports betting kiosks: more action, more bets, more options, an impressive screen and an attractive design that blends effortlessly into any environment. The “Beat the Champ” challenge was also sporty, with up to 8 people simultaneously competing against Chris Marks, the world table soccer champion. Thousands of visitors jumped at the chance to win – nothing ventured, nothing gained.

Other product innovations on display in the dedicated ETG area included the LOTUS Roulette™ Genius and LOTUS Roulette™ PRO as well as the new high-speed multi-roulette wheel for the Novo Unity™ platform.

Revolutionary on the booth was NOVOMATIC’s own casino management system: NOVOVISION™ once again presented visionary solutions for the casino requirements of the future based on state-of-the-art technologies that cover all areas of modern casino operations and enable operators to make informed data-based decisions for their business.

The iGaming offering from Greentube, the digital gaming and entertainment division of NOVOMATIC, complemented the land-based portfolio in its own stand area with a constantly growing range of iGaming content, including both NOVOMATIC classics and its own products and developments.

Ryszard Presch, Member of the Executive Board of NOVOMATIC AG, said: “The impressive demand at the trade show underlines the effectiveness of our development strategy in the areas of hardware, content and international gaming solutions. As an important meeting point for the industry, the trade show is also a valuable platform for exchange. We would like to thank all our employees for their commitment and dedication.“

Thomas Schmalzer, VP Global Sales and VP Product Management NOVOMATIC AG, adds: “We look forward to establishing the new products on the international markets in the coming months and continuing to present groundbreaking technologies. We proudly look back on highly successful decades at ICE in London and look forward to continuing this success story in Barcelona. Last but not least, we would like to thank our customers and partners for the very positive feedback and good cooperation.

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

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Balkans

Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

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Latest News

Week 17/2024 slot games releases

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Week 17/2024 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Belatra grows games portfolio with Golden øks title

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Endorphina releases its newest title - Jolly Queen!

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

Belatra serves up tasty Chef’s Sticky Fruits slot

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

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