Africa
SIS hires Joel Anyaegbu to accelerate commercial expansion in West Africa

SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has announced the appointment of Joel Anyaegbu as Commercial Manager – West Africa, overseeing commercial development and international growth in the region.
Anyaegbu arrives with significant industry experience and will help elevate the SIS profile in an area of strategic importance for the supplier. Based in Nigeria, Anyaegbu brings extensive business operations and sales knowledge, having most recently worked as Regional Manager for betBonanza, one of the countryâs fastest-growing bookmakers.
His role will be key in helping promote SISâs diverse offering of horse and greyhound racing to online and retail customers, as well as the companyâs events-based sports simulation product Competitive Gaming and range of 49âs live numbers draws.
SIS recently secured significant operator and platform partnerships in West Africa, and Anyaegbu will be aiming to spearhead further deals in the region.
Joel Anyaegbu, Commercial Manager â West Africa at SIS, said: âThe progress that SIS continues to make internationally is impressive, and I canât wait to bring my industry knowledge to the table as the new Commercial Manager for West Africa.
âRecent content deals have demonstrated the companyâs commitment to commercial expansion in regions where players have a proven appetite for its content. I look forward to furthering that progress.â
Joe Andrews, Head of Sales – Africa at SIS, said: âJoelâs proven commercial acumen within the African market will be a real asset to our plans of continued international expansion through the delivery of a set of products that will resonate with players.
âAs well as our live numbers draws, our round-the-clock racing offering, and end-to-end Competitive Gaming solution offer additional value for operators in Africa as significant drivers of revenue. We know that the bettors in the region are football mad and our esoccer product in particular will be a huge success.â
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