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Flexion to bring more games from NEOCRAFT to Alternative App Stores

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Flexion (NASDAQ:FLEXM.ST), the games marketing company, is bringing additional NEOCRAFT games, specifically Immortal Awakening and Chronicle of Infinity to the alternative app stores. The games will first launch on the ONE Store during Q1 2024 delivering these mobile experiences to even more audiences. Flexion and NEOCRAFT will also look at expanding distribution of these games to Amazon Appstore, Samsung Galaxy Store, Aptoide and DT Hubs later this year.

Flexion has been a longtime partner of NEOCRAFT having published the developer’s titles Guardians of Claudia and Tales of Wind on the alternative app stores.

Flexion’s distribution services will add revenue and new players from the alternative app stores through monetisation, platform relations and new user acquisition. For NEOCRAFT, the partnership with Flexion represents an opportunity to improve its brand and product recognition, and reach new users outside its existing distribution channels. Flexion is currently averaging around 10% extra revenue for Android games it distributes.

“Smart developers like NEOCRAFT are turning to the alternative app stores as a new and high revenue way to reach and engage with audiences,” says Jens Lauritzson, CEO of Flexion. “We’re delighted NEOCRAFT has chosen to extend its relationship with us and we look forward to growing this top developer’s revenue and audience.”

“In light of ever increasing UA costs and lower margins from the traditional app stores we are delighted with the revenue and audience growth Flexion has brought us via the alternative app stores,” said Terry Sun, CEO NEOCRAFT. “The team at Flexion took care of all the work and upfront costs for us. They are the obvious choice for us to roll out more of our games to the alternative platforms.”

Immortal Awakening is an MMORPG game released in February 2022. Players explore their homeland and form alliances while going to battle in order to save the world from collapse. Chronicle of Infinity is also an MMORPG and was released in October 2022. Players take on the role of a Guardian of the Astral Alliance to fend off the Obsidian Army’s ongoing violent attacks.

For more information

Scott Johnston, Global PR Director, Email: [email protected]. Tel: +31 6 2 147 8442

About Flexion Mobile Plc: 

Flexion grows revenue and audiences for games. Our mission is to become the leading games marketing company. We offer unique game distribution and influencer marketing services to top grossing developers around the world.  Flexion boosts game revenue and audiences for games by maximising their performance in new alternative app stores, including the Amazon, Samsung, Huawei, Xiaomi and ONE Stores. In 2022, the company acquired Audiencly GmbH, a leading game influencer marketing agency. Flexion Mobile Plc is listed on Nasdaq First North Growth Market, Shortname: FLEXM. Certified Adviser is FNCA Sweden AB, +46(0)8-528 00 399, [email protected]

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SIS and Premier Greyhound Racing reveal improved greyhound race time schedule

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Sports Information Services (SIS), the leading multi-content supplier of 24/7 live betting services, and Premier Greyhound Racing (PGR), the media rights company supplier of greyhound racing to the betting industry and direct to viewers, have collaborated to offer a revised race time schedule starting from 20 May.

Designed to protect the long-term future of UK greyhound racing, the new schedule will see morning fixtures start slightly later – moving from 10.47 to 11.01 and 10.54 to 11.09. Additionally, there will also be a slightly later start time for some evening fixtures aimed at a retail audience, with the first evening fixture now starting at 18.08.

Commenting on the improved schedule, Terry Mahoney, Head of Business Development at ARC, said: “The new race times will help make it easier for customers to navigate busy racing schedules as well as improving operations trackside. We will continue to listen, monitor, and adapt schedules where and when needed as we move forward to deliver the best service possible for betting operators as well as punters.”

Paul Witten, Managing Director at SIS, added: “We are passionate about delivering a greyhound racing service that benefits all of the sport’s stakeholders. Together with Premier Greyhound Raxing, we have introduced a revised racing schedule that benefits operators and their customers.

“Our approach to greyhound racing is grounded in sustainability and flexibility. This collaboration with fellow service providers allows everyone to enjoy all the high-quality action produced on a daily basis from tracks across the UK and Ireland.”

SIS has long-term agreements in place with bet365, William Hill, Paddy Power and Betfred to deliver its greyhound content across UK and Irish retail and digital channels. SIS also promotes this content across dozens of leading international operators, as well as through SISRacing.tv.

PGR offers greyhound action, cards, video replays, results, news and info on greyhounds.attheraces.com, and regular live broadcasts on Sky Sports Racing. Premier Greyhound Racing is a joint venture between Arena Racing (ARC) and Entain, the global sports betting, gaming and interactive entertainment group. Between them, the two companies own nine of the 20 licensed British greyhound tracks and ARC manage the media rights for five independent tracks.

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PRAGMATIC PLAY HITS THE SWEET SPOT WITH FRUITY TREATS

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Pragmatic Play, a leading content supplier to the iGaming industry, has added Fruity Treats to its collection of clusters pays Slots. 

Five or more fruit symbols must connect horizontally or vertically to award a win in this vibrant 7×7 title, which features a variation of the popular multiplier spots mechanic. 

At the start of each spin, four marked spots of different colours take up random positions on the grid. If a win forms over a marked spot, a starting multiplier of 5x, 10x, 15x or 20x (depending on the spot colour) will be activated. Each time a winning combination lands on a marked spot after a tumble, the multiplier is applied to the win and then increases by its starting value.  

Hitting at least three candy scatters on a spin awards entry to the bonus game with 10 free spins. During the feature, which can be retriggered with five additional free spins, activated multipliers from marked spots do not reset between free spins, potentially leading to massive wins. 

Fruity Treats is the latest cluster pays Slot in Pragmatic Play’s multi-award-winning range, joining recent hit Sugar Rush 1000. 

Irina Cornides, Chief Operating Officer at Pragmatic Play, said: “The roaming multiplier spots feature in Fruity Treats sets it apart from other successful cluster pays Slots in the Pragmatic Play portfolio, with marked spots staying sticky in the bonus game for even greater win potential.” 

Pragmatic Play currently produces up to eight new Slot titles a month, while also delivering Live Casino and Bingo games as part of its multi-product portfolio, available through a single API.         

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Kambi’s Festival of Sportsbook returns for fourth year

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Kambi’s Festival of Sportsbook returns in June with registrations now open for a two-day content series featuring speakers from across the Kambi Group and insights covering the full breadth of the industry.

Taking place between 4-5 June, the Festival will be comprised of online sessions taking in topics ranging from UX optimisation and harnessing AI to maximising a summer of soccer featuring both UEFA Euro 2024 and the Copa América.

Erik Lögdberg, Managing Director of Kambi Sportsbook, will open the Festival with a session entitled ‘Exceptional, everywhere: meeting the increasingly high standards of an evolving market’, discussing how operators can develop their sportsbook to navigate changing consumer habits and fragmenting markets.

Kambi’s Head of Legal and Regulatory Compliance, Victoria Fernandes, will also be joined by Partner Success Manager Sabrina Andrade for a Portuguese language session delving into Brazil and how local operators can compete in the soon-to-be-regulated market.

Gerard Starkey, Kambi Group’s SVP of Marketing & Communications, said: “We are excited to once again be welcoming the industry to Kambi’s Festival of Sportsbook, and we look forward to sharing the sportsbook insights and knowledge the event has become known for. As ever, the agenda features a broad range of sessions hosted by experts from across the Kambi Group, providing plenty to interest those working in or with the sports betting industry today.”

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