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Square in the Air Launches Disc Jockeys Podcast with Proceeds to go to Injured Jockeys Fund

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New podcast series launched where jockeys are interviewed about their favourite music

Episode one features former National Hunt jockey Tom Scudamore’s stories of celebrating nuns, dream rides that never were and more

Future episodes to feature Barry Geraghty, Harry Cobden, Peter Scudamore and others

Creative marketing agency Square in the Air has today launched a brand new horse racing and music-themed podcast entitled Disc Jockeys in aid of the Injured Jockeys Fund.

The weekly show sees host Chris Barnett chat to some of the biggest names in racing with the likes of Tom Scudamore, Barry Geraghty and Harry Cobden looking back on the key moments in their careers through five carefully selected musical tracks.

Square in the Air will donate £250 per episode to the Injured Jockeys Fund on behalf of each guest and are encouraging listeners to also pledge support. Each show will also be available on Spotify.

  • Listen via Spotify: https:// Open.Spotify .com/show/07x8I2CXRZSZJ7jPSyZS4T?si=654e7ca7f642459c
  • Donate via JustGiving: https:// www. JustGiving .com/page/sitadiscjockeys

Episode One: Tom Scudamore stars in Episode One, discusses celebrating nuns and his dream ride that never was, Vautour

Former National Hunt jockey Tom Scudamore reflects on his glittering career in the saddle and among his tales he recalls his first racing memory, the moment when his Catholic school teacher cheered home his dad’s 1988 Champion Hurdle win on Celtic Shot.

“I remember being picked up from school and we were sat in the car listening to the radio,” Scudamore said. “I was at a Catholic school at the time and as Celtic Shot crossed the line, my teacher, who was a nun, came flying across the road waving her arms. She wouldn’t have had a bet on it for a number of reasons, however she must have followed the racing and found some divine inspiration from my father’s success that day.”

The 41-year-old rode against some of racing’s greats such as Kauto Star and Denman but it was the Willie Mullins-trained Vautour who Scudamore really wanted to have sat on.

“There were so many different horses which I loved throughout the different generations,” Scudamore said. “I had huge affection for both Kauto Star and Denman but the one I would have most liked to have sat on would be Vautour, a horse unfortunately who never got to fully prove his potential.

“When he won the Supreme Novices’ Hurdle in 2014, it was the best performance I ever got beaten by. The gallop he was able to maintain would’ve won the Champion Hurdle that year. He was just so exuberant and looked like he would’ve been a lot of fun to ride.”

Self-confessed music fanatic Scudamore also picked The Rolling Stones as the song that best describes the Cheltenham Festival for him.

“If the Cheltenham Festival was a song, it would be ‘Start Me Up’ by The Rolling Stones,” Scudamore said. “When I went to see the Stones, they opened with this and when Keith [Richards] played that first chord with the fireworks, it reminds me of the roar when the tape goes back for the Supreme Novices’ Hurdle; an amazing moment.”

“We are very lucky at Square in the Air to work with some of the biggest names in horse racing and we thought we could use our relationship with them to help the Injured Jockeys Fund; a charity that does such great work for the racing industry,” the Managing Director for Square in the Air, Bill Esdaile, said. “We’ve got some fantastic guests including Tom and Peter Scudamore, Barry Geraghty and Harry Cobden and the stories they tell through music are brilliant. It’s a great way to learn more about several racing idols, ahead of a celebration in racing this spring.

“We plan to carry the feature over to the flat season and as a business we will donate at least £5,000 to a wonderful cause.”

“We are grateful to Square in the Air for supporting the Injured Jockeys Fund with its new podcast, Disc Jockeys,” the Chief Executive for the Injured Jockeys Fund, Lisa Hancock, said. “They’ve got some great guests involved and we’ve no doubt each show will be fun and informative to listen to. We are hugely grateful for the donation each episode will provide.”

“This is a unique series that combines the best memories of some of the biggest names in racing with some of their favourite music tracks,” Barnett said. “It’s the perfect combination of music and conversation podcast for every racing fan around the world.

“I feel very honoured to have the opportunity to chat to such leading names in the horse racing industry, allowing the audience a chance to discover so much more about our guests, both on and off the racecourse, while knowing they’re helping to donate to a wonderful charity in the Injured Jockeys Fund.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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