Latest News
Dramatic Visual 3D Projection Lights Up Liverpool on Eve of Grand National
Short film produced by official betting partner William Hill is being broadcast Wednesday to Friday this week on Liverpool’s St John Beacon to celebrate one of the world’s most iconic races
Video features racing heroes including Red Rum, Corach Rambler, Don’t Push It and One for Arthur tackling Aintree’s famous course
The official betting partner of the Grand National Festival, William Hill, has lit up Liverpool’s city centre this week with an iconic 3D projection just days out from one of racing’s most iconic events.
The projection, broadcast onto the 457-foot St Johns Beacon in Liverpool city centre, tells the story of the Grand National through a selection of famous stories and major players of Grand Nationals of yesteryear, bookended by a dynamic intro and outro utilising the latest 3D projection mapping technology.
The film’s narrative draws focus to several of Aintree’s most famous fences including Becher’s Brook and The Canal Turn, plus the dramatic race past the Elbow onto the home straight; told through a video montage of historic races and commentary.
Three-time winner Red Rum features alongside fellow Grand National legends Don’t Push It, One for Arthur and Corach Rambler, a leading contender to go back-to-back this year. The video also includes notable moments from William Hill ambassadors Sir AP McCoy, Barry Geraghty and trainer Lucinda Russell.
Open to the public, the film’s debut took place on Wednesday (April 10) evening and will be displayed on loop at St Johns Beacon this Thursday and Friday evening, offering an unforgettable sensory experience for passers-by.
The powerful and impactful art projection aims to build anticipation for the Grand National, create an atmosphere of celebration and reflect on the heritage and prestige of the great event.
Content will also be published onto William Hill’s social channels for non-attendees to view in anticipation of the weekend’s fixture and supported by William Hill’s stable of top-tier ambassadors including Barry Geraghty, Lucinda Russell, Sir AP McCoy, Leonna Mayor and more.
“Winning the Grand National is any jockey’s dream and I was very lucky to do that in 2010 on Don’t Push It,” said William Hill ambassador Sir AP McCoy. “I’ve seen re-runs of the race over the years but never like this. William Hill has done an amazing job capturing the spectacle that the Grand National is and what it means to the city of Liverpool. It’s a brilliant visual and it really builds anticipation for this year’s race.”
“The Grand National is one of the most famous races in the world and we wanted to make something truly stand-out that lights up Liverpool as the nation gears up to be Grand National ready,” the Racing Sponsorship Manager for William Hill, Mark Walton, said. “By combining state-of-the-art technology with a stunning short film encapsulating everything that makes the Grand National so unique, we are proud as the event’s official betting partner to say we have lit up Liverpool as the nation gears up to be Grand National ready.
“William Hill is a heritage brand with a reputation as a long standing, trusted racing brand and this ties in perfectly with the storied history of the Grand National. By combining state-of-the-art technology with a stunning short film that celebrates past and present racing royalty – tied together using the elements that make the race so unique – we’ve created something that inspires and energises viewers and gets pulses racing ahead of Saturday’s big one.”
Latest News
New focus for safer gambling as Clarion confirms launch of Sustainable Gambling Zone
The Consumer Protection Zone (CPZ), which since its launch at ICE 2018 has developed to become the highest profile feature on the ICE show floor has been re-branded to become the Sustainable Gambling Zone (SGZ).
The strategic decision has been taken following extensive stakeholder consultation and is set against the heightened importance placed on proactive customer interventions at earlier stages of the player journey.
The SGZ will be debuted at July’s iGB L!VE prior to its official launch at ICE 2025, the first edition of the industry’s most influential b2b gaming show to be held at its new home in Barcelona
Clarion Gaming’s Director of Industry Insight and Engagement, Ewa Bakun, who has seen the CPZ develop to become the key platform for the industry to advance its understanding and implementation of safer gambling measures and raise standards said: “I must stress that this is much more than just a cosmetic exercise. Instead, the Sustainable Gambling Zone, with its refreshed focus, will engage with the broader stakeholder group of operators who are focused on long-term sustainability, something which goes way beyond simply meeting the regulatory mandate.
“The overarching objective of the Sustainable Gambling Zone is to be at the vanguard of initiatives to help develop healthy play from the outset which includes the incorporation of safer gambling considerations from the very start rather than as a compliance requirement.
“While not yet standard across the whole of the industry, this more holistic approach underpins the safer gambling dynamic. Its goal is to create a more sustainable business in which players continue to enjoy their gambling entertainment experience with the small proportion who are at risk of developing problems pro-actively identified and assisted by operators.”
Clarion Gaming Managing Director, Stuart Hunter added: “The relocation to Barcelona will enable us to expand the ICE and iGB Affiliate offerings but also raise the bar in terms of what we already deliver on behalf of the international industry.
“The intended broader appeal of the Sustainable Gambling Zone dovetails with our relocation and will bring the SGZ closer geographically to continental Europe and closer culturally to the Latin American markets that we serve.
“Barcelona will open a new chapter for ICE/iGB Affiliate and their respective features, not least the Sustainable Gambling Zone.”
Latest News
INSPIRED LAUNCHES SOLID GOLD™: THE LATEST GEM IN THE FORTUNE COMMUNITY™ LINEUP!
Inspired Entertainment, Inc., a leading B2B provider of gaming content, systems, and solutions, is delighted to launch Solid Gold™ to the Cat C market, the latest addition to our Fortune Community™ slot lineup. Fortune Community offers a multiplayer gaming experience tailored for the Category C and bingo markets. Fortune Community games can activate a community bonus during play, ensuring all eligible players can share in the rewards.
Prepare to embark on a nostalgic journey with Solid Gold™, a classic retro slot that seamlessly blends vintage charm with exhilarating thrills.
In Solid Gold, a Gold Bar character hovering above the reels brings players closer to victory. When these characters grace each of the three reels, they unlock one of three bonuses. During the Wild Pick bonus, players take charge and choose one of three reels to turn Wild – or two if they’re lucky. Once a reel is selected, a stack of Wilds fills the entire reel, whilst the Wild symbol substitutes for all other symbols to enhance or create wins.
Players fortunate enough to trigger the Wild Pick bonus will have the opportunity to win a bonus spin. During this feature, the Wild reels will lock in position while the remaining reels spin again, providing players with an additional opportunity to win.
The Solid Gold community bonus steals the spotlight, played on alternative reels and offering 6 enticing prizes up for grabs. The reels will continue to spin until either a £100 jackpot prize is awarded, or a losing combination appears. Solid Gold not only offers players the opportunity to relive the golden era of slots but also engages them in a community bonus.
Richard Terry, UK Market Product Director, said: ” Solid Gold is the latest in a series of fantastic Fortune Community Cat C titles from Inspired, and once again sees the return of a much-loved classic game brand from yesteryear, likely to engage both new players with its absorbing presentation and experienced players with fond memories of the original product”
eSports
ESIC Announces Establishment of Global Esports Industry Advisory Board
The Esports Integrity Commission (ESIC) is pleased to announce the establishment of its Global Esports Industry Advisory Board, designed to enhance integrity and ethical practices across the esports landscape. The Advisory Board will serve a pivotal role by providing expert advice to ESIC’s Chief Executive Officer on a range of critical industry issues.
The primary function of the Advisory Board is to create a robust framework for integrity and fairness, setting a global benchmark for ethical conduct and fair competition in esports. The board will offer strategic insights, help shape policies governing fair play, liaise with key industry stakeholders, and act as ambassadors advocating for ethical practices.
ESIC has appointed two highly esteemed members to inaugurate this board:
- David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG), joins the Advisory Board with over fifteen years of experience in the video games industry, including significant roles at Activision-Blizzard and Electronic Arts. David’s profound impact on international and public affairs initiatives makes him an invaluable addition to the board.
- Robbie Douek, CEO of BLAST, also joins the Advisory Board, bringing a wealth of experience from his roles at Google and Disney, along with his leadership through major acquisitions. Robbie is celebrated for his strategic leadership and his instrumental role in elevating esports to a significant global entertainment platform.
The formation of the Advisory Board is an engagement that underscores the commitment of its members to upholding and promoting the highest standards of integrity within the esports industry. The board will meet as required to address strategic challenges and ensure that ESIC’s initiatives effectively meet current and future industry needs.
“Both David and Robbie bring a remarkable depth of knowledge and a passion for advancing the integrity of esports,” said Stephen Hanna, CEO of ESIC. “Their expertise will be crucial as we navigate the evolving landscape of esports and strive to maintain the integrity that our community expects and deserves.”
Robbie Douek, CEO at BLAST, said: “I’m honoured to be given the opportunity to support the Global Esports Industry Advisory Board and ESIC in their ambition to create the best and fairest environment possible for players, teams and fans.”
David Neichel, Senior Vice President of Public & International Affairs at ESL FACEIT Group (EFG) also commented: “It is a true honour to join the Global Esports Industry Advisory Board and support ESIC’s successful journey. Fairplay and integrity are at the core of esports. We owe it to the players and to the fans and for a better endemic industry governance”
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