Latest News
Green Feather Online to accelerate growth strategy with Symplify partnership

Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has put pen to paper on a new agreement with online casino operator Green Feather Online.
The online casino operator manages a wide selection of successful consumer-facing sites that include Boo Casino, Mr Fortune Casino, B Casino and Galaxyno Casino. Symplify will be supporting Green Feather Online in creating another vital layer of engagement through its proprietary CRM, datahub, and multiple communication channels. There will be a special focus on email, SMS, dynamic web, web and browser push notifications.
Green Feather Online’s brands are now in a position to leverage Symplify’s Campaign and Journey builder modules, as well as full site conversion testing modules. Each will empower the brands under Green Feather Online to build customised and AI-optimised experiences for their players. This expertise in optimising marketing strategies will directly help positively drive customer satisfaction and higher lifetime value.
Symplify’s Head of Sales Christoffer Feldt-Sørensen said: “Green Feather Online has quickly established itself as a leading online casino operator with a plethora of popular brands under its management. We’re really looking forward to implementing our cloud-based CRM and AI ecosystem to play a key role in the next stage of growth.â€
Green Feather Online Operating Director, Arik Weiss, commented: “Symplify’s unmatched skill in creating an omni-channel communication strategy will enable us to deliver on our expansive goals for the year ahead. Having a crystal clear image of the customer funnel means we can easily communicate with our audience seamlessly and accurately, allowing us to integrate multi-brand strategies and drive our commitment to excellence in the competitive online casino market.”
-
Asia6 days ago
PAGCOR CHAIRMAN, ENTIRE BOARD TENDER COURTESY RESIGNATION
-
Africa7 days ago
SOFTSWISS Steps Onto The South African Tech Stage
-
Africa6 days ago
World Sports Betting Partners with Comrades Marathon Association
-
Asia7 days ago
Parimatch renews commitment to Southeast Asia at SiGMA Manilla
-
Latest News7 days ago
BonusFinder UK Survey: Public Trust in Online Gambling & Bonus Offers in 2025
-
Asia6 days ago
BETBY TO TAKE CENTER STAGE AT SiGMA ASIA MANILA WITH PARTICIPATION ON PANEL ABOUT EMERGING TECH IN SPORTS BETTING
-
Australia6 days ago
Crown Perth Announces Two Leadership Appointments
-
Latest News7 days ago
Octoplay secures a partnership with Danske Spil in Denmark, Expanding Nordic Market Presence