Latest News
Low6 partners with oddschecker for Cheltenham-themed Bet Bingo game

Low6, the gamification innovator, has announced its latest free-to-play partnership with oddschecker, a FairPlay Sports Media brand and the UK’s leading odds comparison site, with Bet Bingo, a Cheltenham-themed free-to-play bingo game.
Looking to engage bettors in the run-up and throughout the biggest week on the UK’s racing calendar, oddschecker will be offering all registered users the chance to win a range of racing-related prizes, including two tickets to the Grand National.
Qualified players will receive a new bingo card filled with different horses for each day of the Festival, powered by Low6’s Bingo game mechanic, which has been adapted to horse racing for an industry-first, and has proven successful in similar acquisition and engagement campaigns in the past.
The aim is to reveal all tiles, hoping to show runners with higher values, with points assigned to their likelihood of winning that week. Players can also share their progress on social media to receive an additional card for the remaining days of the promotion.
The Bet Bingo sign-up period started on 8th March 2024, with new bingo games taking place every day from 12-15th March 2024, with the winners selected and announced on the 18th March.
Stuart Simms, Group CEO of FairPlay Sports Media, said: “This is the biggest week of the year for racing fans and we’re pleased to be working with Low6 on Bet Bingo to give bettors an extra chance to win now and many more chances to land an edge in the future as a registered and engaged user.
“The British public loves racing, while bingo is a national pastime. That potent combination, along with Low6’s innovative acquisition expertise will prove a big hit and add an extra layer of excitement to what’s set to be a thrilling week of racing action.”Jamie Mitchell, CEO of Low6, said: “We are proud to continue our work with FairPlay Sports Media in building out their free-to-play gaming suite. Our innovative white label Bingo product is a first-of-its kind for the horse racing market and its flexibility allows for it to be easily adapted to multiple events and sports for brands, publishers, operators and affiliates alike in the quest to acquire and engage players.”
FairPlay Sports Media has also previously worked with Low6 via its Whoscored.com brand on Ultimate Fan, a new take on the standard fantasy game which combines digital player cards and collectibles with fantasy points scoring.
-
Asia2 days ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
-
Latest News3 days ago
Roobet Promo Code: Redeem “WRD100” Now to Get a Free Money & Cashback
-
Latest News3 days ago
UK Gambling Commission Flags Deepfake-Fueled Money Laundering Threats in Online Gambling Sector
-
Latest News3 days ago
Recently Released Slot Games Worth Checking Out
-
Latest News3 days ago
Regulatory Roadblocks: The Future of Sweepstakes Gaming in the U.S.
-
Africa3 days ago
Gaming Corps Expands African Presence with KingMakers Partnership
-
Latest News3 days ago
ULTIM8 SPORTSBOOK IFRAME: Ultimate Solution for Operators Who Have Seen It All
-
Latest News2 days ago
Affiliate Sites as Gatekeepers: What Role Do We Play in Shaping the Industry?