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Low6 partners with oddschecker for Cheltenham-themed Bet Bingo game
Low6, the gamification innovator, has announced its latest free-to-play partnership with oddschecker, a FairPlay Sports Media brand and the UK’s leading odds comparison site, with Bet Bingo, a Cheltenham-themed free-to-play bingo game.
Looking to engage bettors in the run-up and throughout the biggest week on the UK’s racing calendar, oddschecker will be offering all registered users the chance to win a range of racing-related prizes, including two tickets to the Grand National.
Qualified players will receive a new bingo card filled with different horses for each day of the Festival, powered by Low6’s Bingo game mechanic, which has been adapted to horse racing for an industry-first, and has proven successful in similar acquisition and engagement campaigns in the past.
The aim is to reveal all tiles, hoping to show runners with higher values, with points assigned to their likelihood of winning that week. Players can also share their progress on social media to receive an additional card for the remaining days of the promotion.
The Bet Bingo sign-up period started on 8th March 2024, with new bingo games taking place every day from 12-15th March 2024, with the winners selected and announced on the 18th March.
Stuart Simms, Group CEO of FairPlay Sports Media, said: “This is the biggest week of the year for racing fans and we’re pleased to be working with Low6 on Bet Bingo to give bettors an extra chance to win now and many more chances to land an edge in the future as a registered and engaged user.
“The British public loves racing, while bingo is a national pastime. That potent combination, along with Low6’s innovative acquisition expertise will prove a big hit and add an extra layer of excitement to what’s set to be a thrilling week of racing action.”Jamie Mitchell, CEO of Low6, said: “We are proud to continue our work with FairPlay Sports Media in building out their free-to-play gaming suite. Our innovative white label Bingo product is a first-of-its kind for the horse racing market and its flexibility allows for it to be easily adapted to multiple events and sports for brands, publishers, operators and affiliates alike in the quest to acquire and engage players.”
FairPlay Sports Media has also previously worked with Low6 via its Whoscored.com brand on Ultimate Fan, a new take on the standard fantasy game which combines digital player cards and collectibles with fantasy points scoring.
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Kindred Group extend six-year Middlesbrough FC partnership and cements long-term community commitment to supporters
The Kindred Group will remain as Middlesbrough Principal front-of-shirt partner for another two years in a move that will significantly strengthen the club’s outreach work in the local community.
Kindred have partnered with Middlesbrough since 2018 – meaning the partnership will be nearly a decade old by the end of the latest deal, making it one of the most successful and long-running in British football.
Significantly, the partnership will continue to fund Middlesbrough FC Foundation’s (MFCF) delivery of Team Talk – a men’s mental health initiative. The Team Talk platform uses the local club and its players, manager and staff as a mechanism to engage with men about their mental well-being.
The logo of gambling operator Unibet adorns first team shirts in what is another record-breaking partnership for the club. “Zero% Mission”, which is Kindred’s Responsible Gambling message, appears on this season’s shirts.
Kindred have also pledged to donate a percentage of their hospitality and merchandising rights to supporters via competitions and giveaways.
Further, Kindred will donate front-of-shirt sponsorship space to MFC through the season – allowing for the promotion of the club’s charitable initiatives.
MFC Foundation works to raise aspirations and improve the life chances of young people and adults across Teesside. Its work is supported and funded, in part, by the club’s commercial partners, including Kindred Group.
Kindred has always played a central role in the club’s ‘Foundation Weekend’. This forms part of an initiative to highlight the Foundation’s life-changing work for participants of all ages in the local community, as well as how people in the area can access its projects and services.
Sam Mead, UK General Manager, Kindred Group, said: “Kindred’s relationship with Middlesbrough is one of football’s longest running and impactful, so far as community outreach is concerned. That is why we were committed to extending the partnership for another two years.
“We recognise that we are in the privileged position to positively influence clubs and their communities – a responsibility we take seriously. That’s why the basis of this latest partnership will be to help showcase the MFC Foundation’s wide-ranging work, including the men’s mental health initiative Team Talk.”
Liam McGuinness, Head of Commercial, Middlesbrough FC, said: “Everyone at the club is absolutely delighted to extend our partnership with the Kindred Group for another two years. Most importantly, we’d like to thank them for continuing their vital support of the club’s Foundation – especially through the Team Talk mental health initiative.
“The health and wellbeing of our local community is very important to ourselves and Kindred. We are all looking forward to the opportunity to continue driving forward new initiatives that will benefit both our supporters and the people of Teesside”.
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Crazy Time Italia – the latest landmark launch for Evolution’s #1 live game show
Evolution today announced the launch of Crazy Time Italia, the very first native-speaking version of the world’s #1 live game show.
Now streaming live from Evolution’s state-of-the-art studio in Malta, Crazy Time Italia is presented by native-speaking Italian game hosts and is available immediately from Italian market operators.
Crazy Time has been a global hit since launching in 2020 serving millions of players. Having taken the online gambling world by storm, Crazy Time has grown to be the biggest live casino table in the world.
The entertaining, all-action gameplay revolves around a main game and four interactive bonus games that offer players the chance to reach a staggering 20,000x multiplier!
Crazy Time’s main game features a two-reel Top Slot that spins together with a money wheel. Four varied and engaging bonus games — Cash Hunt, Pachinko, Coin Flip and Crazy Time — add to the excitement with unique features such as a shooting gallery, a coin flip, and a puck drop. Finally, players gain entry through the red door into a crazy and fun virtual world with a gigantic virtual money wheel.
The bonus games and multipliers certainly ramp up the excitement to amazing levels. In July this year, Evolution reported that Crazy Time had paid out its largest win ever. Thanks to an incredible 10,000x multiplier on the Pachinko Bonus game the total payout reached an astonishing €34.5 million, with multiple players sharing that amount.
Gionata La Torre, Evolution CEO for Europe, said: “Crazy Time Italia is another landmark in the Crazy Time success story. Time after time, Evolution’s ‘localised’ online casino games and games shows —hosted by professional, highly trained, native-speaking dealers and presenters — have been proven to maximise player engagement, session times, return visits and long-term loyalty.”
He added: “Players feel even more at home with game presenters speaking and reacting to developments in the gameplay in their native tongue — cultural nuances are shared and a great rapport is struck up between and amongst the presenter and players. We are confident that Crazy Time Italia is going to be yet another big success for our local operators in Italy and a huge draw for their players.”
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5 Classic Games Every Gamer Needs to Revisit
No matter where you are in the world, chances are you’ve played on some sort of game console in your life. The online gaming market equated to USD 217.06 billion in 2022, meaning that it holds a huge share of the population who all love to game. Regardless of where you live, you’ve most likely been drawn to the American launches or ultra-famous games that get released every few years, but there are still plenty of classics people miss out on.
It’s easy to get lost in the fast-paced world of gaming, where cutting-edge technology fights against each other in the newest release or games consoles are being launched left right, and center – however, it’s time to get back to basics.
Some games out there have proved that they have true staying power, and by this, we mean that there are some OG’s that are just not going anywhere. It doesn’t matter if you’re a seasoned gamer who tunes in every day after work, or if you dabble here and there – we’ve got a full list of the biggest classics that you need to revisit. Mixing nostalgia with unmatched entertainment, get ready to enjoy a hearty blast from the past.
- Chess
Stick with us for this one, we know it’s not loved by the younger generations but it truly is a golden oldie. By oldie, we really mean it – the game of chess can be traced back by 1,500 years, proving that its longstanding status is a match for nobody. Available in physical and online form, the game requires plenty of strategy, skill, and….patience.
Patience is probably the reason that younger generations aren’t partial to an after-work gaming session, however with the right understanding it can be a fun-filled affair. The game has simple rules, with great complexity, making it a challenge even for the elders. You can play across the world and make new friends or from the comfort of your living room with family. It brushes up your attention span and helps with your brain function ability, therefore we are obsessed with this classic game that made a huge name for itself.
- Online Slots
Online slots have become one of the most popular forms of digital entertainment, evolving far beyond their mechanical predecessors. Born in the era of the chess board, the casino is packed with thousands of games and unmeasurable amounts of fun. The majority of people today choose playing online slots Canada over the real deal and we can see why. Online casinos have packed slot games with high levels of personalization, thousands of game varieties, and great amounts of bonuses/wins, meaning that there is a larger opportunity than heading to the actual thing.
You can play wherever you want, whenever you want, which is what makes online slots gambling so fun. The convenience of playing at home mixed with personalization and rewards is the reason this is a classic form of entertainment that is going absolutely nowhere.
What’s more, game developers constantly release new slot titles with cutting-edge graphics, unique features, and creative bonus rounds. Such constant evolutions around the game keep the experience fresh and exciting for players.
- Monopoly
Ah, another classic that’s turned virtual – and we just can’t get enough. Monopoly is loved by households across the world, but online monopoly is another story. It is a staple for European households and comes out every Christmas for gatherings with generational families.
It mixes strategy, negotiation, and luck, which is why it’s the perfect blend for most game nights anywhere. You can buy, trade, and understand the financial aspects of business during a game of Monopoly, and it’s now available online on PC, tablets, and mobile. The digital versions bring new themes and faster gameplay, leveling it up from the classic completely.
4. Tetris
Available on both console and mobile, Tetris is another goldie that is the ultimate puzzle game. It’s super simple and can be played by absolutely anyone, but has extremely addictive mechanics.
All players have to do is rotate and place falling blocks to complete lines and clear the screen – and it gets harder as you go up in the game. Born in the 1980s, every 90s kid can remember growing up to this infamously classic game. It has been adapted in many ways, but this is one of the only games that has stayed true to itself and not changed one bit (besides the updated graphics and clearer screen that is).
- Pac-Man
Arcade, console, PC, if you can play on it – then Pac-Man has been there. This iconic game originated in the 1980s and is a symbol of true game engineering. You navigate through a maze as Pac-Man, whilst eating little pellets and avoiding ghosts. Sounds crazy, but it is one of the most popular games of its time, and its concept is truly endearing. For the last few years, Pac-Man has been available on various platforms – including consoles and mobile devices, with new levels and challenges that keep the gameplay fresh.
Revisited an old memory running through this list? Why don’t you stay updated with our daily magazine and be sure to get involved with our next rundown?
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