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Heaven Media acquires events platform Endix

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Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.

Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.

Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.

Heaven Media acquires events platform Endix

This new collaboration will see Heaven and Endix level up the digital event experience on a global scale

Cambridgeshire, March 12, 2024 – Heaven Media, a leading creative marketing agency for gaming and technology, has acquired Endix, an interactive digital events platform where brands can engage with gaming audiences globally.

Founded by Nikos Perifanis in 2019, Endix offers a fully-digital and immersive experience for both the gaming industry and gamers, providing an online space where they can enjoy all the perks of gaming exhibitions.

Endix elevates interactions between brands and gaming audiences by providing accessible digital gaming expos to anyone with an internet connection. Initially developed to host its own indie game events, Endix will bolster Heaven’s already extensive events offering, bringing a new vertical of digital opportunities.

A walkway with lights on itDescription automatically generated with medium confidence

Leveraging Unreal Engine, Endix creates an incredibly realistic city where the event is hosted. Gamers can create and customise their own avatar and meet up with their friends before exploring the city and all that’s on offer. In addition to visiting the exhibition center and experiencing booths like never before, attendees can play games that are being showcased in real time.

Alongside its use of Unreal Engine development, Endix also uses scalable technologies offered by Amazon Web Services so that sessions can be scaled up or down depending on the needs of each brand, whilst ensuring gamers have a seamless experience.

Nikos Perifanis, founder of Endix, said: “Endix’s vision has always been about providing an accessible experience for gamers to enjoy the perks of a physical event in a digital world, where physical limitations are removed. We have been able to bring that to life through our own events and now we can take it to the next level.

“Heaven Media has an extensive offering and decades of experience in the events space, so I’m thrilled to work with the team to build upon their events service and bring even more value to their clients.”

Brands across all industries can use Endix to create digital activations for gamers to experience their products in an immersive and adjustable game environment.

With Endix, brands can:

Be accessible: Everyone has the opportunity to attend, connect and engage without physical restrictions and geographical boundaries.
Eliminate physical restrictions: Creativity has no limits in Endix. Clients can create branded digital activations and immersive experiences to engage with fans.
Be authentic: Sell authentic brand activations worldwide by targeting audiences such as Gen Z and Gen Alpha directly, with opportunities to build a loyal audience in environments they are familiar with.
Be bold: Create a fully branded gamified world that speaks directly to gamers’ hearts.
Direct conversions: Using integrations and URLs, brands can redirect users to preferred pages and systems.
Advertise more: Brands can communicate their products and services in an environment where gamers are less ad-resistant and more curious to explore.
To date, Endix has hosted its own three-day virtual event that included 17 explorable booths, ten of which featured game demos, and ten esports stands.

Mark Reed, founder and managing director of Heaven Media, added: “Heaven Media has been supporting brands in the events space for two decades, creating memorable experiences and helping to deliver exciting activations at events like Gamescom, GDC and PAX.

“Endix was built to give gamers something that feels natural, whilst providing the features and experiences you would expect from Unreal. A huge amount of thought and planning has gone into giving an event-like experience that is as good as, or better than, a Gamescom or PAX.

“We all love to play demos (without the queues), see unique video content, enter competitions and get free merch. Imagine being able to do that in the comfort of your home? Well with Endix, you can.”

Heaven Media’s success in the events space, combined with Endix’s vision to create an accessible experience for all gamers, opens up a new realm of possibilities for brands.

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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