Balkans

How the Bulgarian market is prospering

Published

8 months ago

March 15, 2024

Reading Time: 2 minutes

Bulgaria is proving to be one of the hottest markets worldwide for suppliers to move into. With a predicted growth pattern increasing on an exponential scale, we spoke with Altenar’s Senior Account Manager, Manos Mytilinaios, about how the region is proving to be an attractive proposition and what players are looking for.

The Bulgarian market is one of the most exciting worldwide. Dozens of providers have flocked to the Balkans region in the past 12 months, attracted by smoother regulatory processes. Bulgaria in particular promises an accessible and clear regulatory framework imposed by the State Commission on Gambling (SCG), along with a fair tax regime and growing market potential. While recent changes have been announced, notably increases to licence fees and tax requirements, Bulgaria remains an appealing market for operators.

Altenar is building an ever-increasing client base within Bulgaria, with many partnerships strengthening our reputation in the region. We have been live in Bulgaria for nine years now, consistently developing the quality of our products and ensuring we remain an attractive prospect for operators.

Within the Bulgarian market, we provide a fully managed sportsbook solution covering both software and services, to deliver a high-calibre sports betting experience. This goes hand-in-hand with 24/7 risk management, trading and business support services and a dedicated account manager.

Overall, the region itself has seen consistent growth in recent years, and this trend is expected to continue over the course of the next 12 months and beyond. The country is expected to be a true trendsetter for the Balkans up until 2028, based on key growth metrics such as overall turnover and GGR. The market is expanding exponentially, and there is no doubt that plenty more in the region, such as Romania, will look to replicate that success.

Projections of market value are north of €850m by 2026 and it is reasonable to conclude that the key to this success has been the extensive trust in the market between bettors and sportsbooks.

Assuming that Bulgaria’s neighbours can replicate the brand value, it is undoubtedly a territory to keep a close eye on and I don’t expect the predictions to show any signs of a decrease in the months ahead. From a sports betting perspective, more and more industry leaders are continuing to immerse themselves within the environment, with major investment in place to ensure that Bulgaria can secure a leading position alongside some of Europe’s biggest markets in the next few years.

As it stands, the region’s economic power is just beginning to grow. Given time, the increases in this area will see Bulgaria become a major hub for sportsbooks and iGaming, as players enter an environment that can now be regarded as one of the world’s most exciting.

To ensure that Altenar’s product stands out, we need to constantly monitor our offering and what players are enjoying. Sports such as e-football, tennis and table tennis are rapidly becoming more and more popular in the region within live betting, where interaction is fast for the users. The user base in Bulgaria is experienced and we offer diverse features such early payout, 0% margin/enhanced odds and bore draw. Research remains vital to ensure we remain a market leader, innovating our full end-to-end solution, establishing new partnerships and meeting the needs of current operators and clients.

The potential in Bulgaria has no ceiling – and we are looking forward to being part of that journey.

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Balkans

NOVOMATIC Presents New Gaming Highlights at the BEGE

Published

2 hours ago

November 18, 2024

Niji Narayan

Reading Time: 2 minutes

Celebrating 15 years of BEGE, Sofia Expo will transform itself again into the epicenter of the regional gaming industry from November 27-28. The annual gathering invites the industry’s key manufacturers, suppliers and customers for two days of business and networking. NOVOMATIC, as Europe’s largest gaming technology group, is naturally participating with a first-rate product range and unrivalled offerings dedicated to the Balkan markets.

The appealing DIAMOND X 1.55J cabinet will shine as one of the sophisticated product highlights at the NOVOMATIC stand #2.11, showcasing the latest Linked Progressives, such as CASH FLOOD Link and GODS & LEGENDS Link. Also being presented in the elegant DIAMOND X 1.55J cabinet will be the unique Linked Progressive XTENSION LINK Volume 2, which has quickly become a favourite with operators and players alike, with its clear above-floor average and regular top-floor performances in many casinos across different markets.

Visitors also shouldn’t miss out on the brand-new SUPERIA GAMES Link 1, which comprises 25 classic and recent titles from the renowned player favourites CASH CONNECTION and GOLDEN LINK. Furthermore, the outstanding BLACK EDITION II XL 3.32 will be presented with the exclusive NOVO LINE CASH CONNECTION Edition 4.

The BLACK EDITION II 3.27, with three 27” screens starring the NOVO LINE Edition X4 and Impera Line HD Edition 9, guarantees exciting gaming fun and profitable variety in video slot entertainment.

Visitors can also enjoy an exciting entertainment programme on the NOVOMATIC stand and delicious catering from AdmiralBet Pub.

Miloš Pejić, NOVOMATIC Regional Manager SEE, said: “We are looking forward to welcoming our customers to the extraordinary NOVOMATIC Experience at our stand. Whether you are focused on international markets or the Balkans, our product line up offers the best solution for everyone. We invite you to visit us, meet our team, and discover the best product variety for your needs. See you in Sofia!”

Balkans

CT Interactive Shortlisted in Two Categories at BEGE Awards 2024

Published

2 hours ago

November 18, 2024

Niji Narayan

Reading Time: < 1 minute

CT Interactive has announced that it was shortlisted in two categories for the upcoming prestigious BEGE Awards 2024. The company has been recognised for its exceptional contributions to the online gaming industry by being among the finalists for Online Game of the Year for the innovative and engaging game Doctor Winstein Buy Bonus and Online Provider of the Year.

The BEGE Awards, which celebrate excellence and innovation in the gaming and entertainment industry, will be held on November 27, 2024, at the Club Black & White in the Grand Hotel Millennium, Sofia.

This year’s nominations reflect CT Interactive’s dedication to creating top-tier gaming experiences and its continuous efforts to push boundaries in the online gaming world.

“Being recognised in these two categories is a testament to the hard work and creativity of our entire team. We are thrilled to be among the industry’s finest at the BEGE Awards once again,” said Monika Zlateva, CCO at CT Interactive.

Balkans

EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers

Published

3 days ago

November 15, 2024

George Miller

EGT Digital’s iGaming platform X-Nave and successful titles to deliver high-quality experience to BetHub’s customers

Reading Time: < 1 minute

BetHub and EGT Digital have started their successful partnership, as a result of which the leading Bulgarian operator is now using the iGaming platform X-Nave. Its 4 main modules: CRM Engine, Sport product, Gaming Aggregator and Payment Gateway, enable the betting site to effectively manage all online gaming business verticals and further improve its performance.

CRM Engine provides a wide range of player management tools and bonus features, allowing the operator to create more personalized offerings for its customers, based on their preferences and behavior.

Through X-Nave’s Sport product BetHub will enrich even more the sport content it offers.

The Payment Gateway gives access to numerous payment methods and thanks to the Gaming Aggregator EGT Digital’s slot games are already at the disposal of the website’s visitors. The top-performing titles from Bell Link, Clover Chance, High Cash, Single Progressive Jackpot, as well as the multiplayer game xRide quickly gained popularity among BetHub’s customers.

“We are very glad with our collaboration with EGT Digital so far,” commented Kiril Naldzhiev, CEO at BetHub. “The platform has made the management of our business much easier, and the company’s gaming content has shown impressive results that have not only met but exceeded our expectations.”

Tsvetomira Drumeva, Head of Sales at EGT Digital, also gave a positive evaluation to the cooperation. She said: “Partnering with a prominent operator like BetHub is very valuable for us, as it gives us the opportunity to demonstrate the enormous potential of our developments and consolidate our status as a leader in the local market. I am confident that this is the beginning of a very successful collaboration that will bring a lot of positives to both companies and the players themselves.”