Balkans

How the Bulgarian market is prospering

Published

4 months ago

March 15, 2024

Reading Time: 2 minutes

Bulgaria is proving to be one of the hottest markets worldwide for suppliers to move into. With a predicted growth pattern increasing on an exponential scale, we spoke with Altenar’s Senior Account Manager, Manos Mytilinaios, about how the region is proving to be an attractive proposition and what players are looking for.

The Bulgarian market is one of the most exciting worldwide. Dozens of providers have flocked to the Balkans region in the past 12 months, attracted by smoother regulatory processes. Bulgaria in particular promises an accessible and clear regulatory framework imposed by the State Commission on Gambling (SCG), along with a fair tax regime and growing market potential. While recent changes have been announced, notably increases to licence fees and tax requirements, Bulgaria remains an appealing market for operators.

Altenar is building an ever-increasing client base within Bulgaria, with many partnerships strengthening our reputation in the region. We have been live in Bulgaria for nine years now, consistently developing the quality of our products and ensuring we remain an attractive prospect for operators.

Within the Bulgarian market, we provide a fully managed sportsbook solution covering both software and services, to deliver a high-calibre sports betting experience. This goes hand-in-hand with 24/7 risk management, trading and business support services and a dedicated account manager.

Overall, the region itself has seen consistent growth in recent years, and this trend is expected to continue over the course of the next 12 months and beyond. The country is expected to be a true trendsetter for the Balkans up until 2028, based on key growth metrics such as overall turnover and GGR. The market is expanding exponentially, and there is no doubt that plenty more in the region, such as Romania, will look to replicate that success.

Projections of market value are north of €850m by 2026 and it is reasonable to conclude that the key to this success has been the extensive trust in the market between bettors and sportsbooks.

Assuming that Bulgaria’s neighbours can replicate the brand value, it is undoubtedly a territory to keep a close eye on and I don’t expect the predictions to show any signs of a decrease in the months ahead. From a sports betting perspective, more and more industry leaders are continuing to immerse themselves within the environment, with major investment in place to ensure that Bulgaria can secure a leading position alongside some of Europe’s biggest markets in the next few years.

As it stands, the region’s economic power is just beginning to grow. Given time, the increases in this area will see Bulgaria become a major hub for sportsbooks and iGaming, as players enter an environment that can now be regarded as one of the world’s most exciting.

To ensure that Altenar’s product stands out, we need to constantly monitor our offering and what players are enjoying. Sports such as e-football, tennis and table tennis are rapidly becoming more and more popular in the region within live betting, where interaction is fast for the users. The user base in Bulgaria is experienced and we offer diverse features such early payout, 0% margin/enhanced odds and bore draw. Research remains vital to ensure we remain a market leader, innovating our full end-to-end solution, establishing new partnerships and meeting the needs of current operators and clients.

The potential in Bulgaria has no ceiling – and we are looking forward to being part of that journey.

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Balkans

Vermantia Powers the BEGE Awards at it’s 15th Anniversary!

Published

16 hours ago

July 26, 2024

George Miller

Vermantia Powers the BEGE Awards at it’s 15th Anniversary!

Reading Time: < 1 minute

The 15th anniversary of the Balkan Entertainment and Gaming Expo Awards is just around the corner, set to illuminate club Black&White in Sofia, Bulgaria on November 26th.

The BEGE Awards have become a benchmark for excellence in the gaming industry, recognizing innovators, game-changers, and trailblazers who’ve made a significant impact on the gaming landscape. The ceremony brings together industry leaders to celebrate their outstanding achievements and contributions.

A distinguished panel of experts will meticulously evaluate nominees based on a range of criteria, with the esteemed jury casting their votes to select the winners who will be honored at the prestigious awards ceremony.

🎉This year, we are thrilled to announce that Vermantia, a pioneering technology powerhouse that revolutionizes betting businesses with custom-made, exclusive data and picture content, has joined forces with us as a key sponsor. Their commitment to quality and innovation makes them a perfect partner for this celebration of excellence.Mark your 📅 and get ready to submit your nominations for the chance to recognize and reward the pioneers who are shaping the future of the gaming industry.

The nominations are opening soon, and you won’t want to miss this opportunity to be part of this prestigious event!

Balkans

REEVO partners Slotino: Powering Up Bulgarian iGaming!

Published

1 week ago

July 18, 2024

George Miller

REEVO partners Slotino: Powering Up Bulgarian iGaming!

Reading Time: < 1 minute

REEVO, is thrilled to announce its partnership with Slotino, a prominent online casino brand in the regulated Bulgarian market. This collaboration aims to bring an unparalleled gaming experience to Bulgarian players, leveraging the strengths and innovative approaches of both companies.

Vasil Stumbov, Slotino, commented:”We are delighted to partner with REEVO and bring the high-quality casino games on offer to our Bulgarian audience. As both companies have a strong focus on innovation, I’m sure we will establish a strong partnership, delivering even better player experiences and presenting the great content REEVO has to offer to our players.”

Petra Maria Poola, Head of Sales at REEVO, commented: “We are incredibly excited to partner with Slotino and bring our diverse portfolio of high-quality casino games to the Bulgarian market. Slotino’s commitment to localization and personalized player experiences aligns perfectly with our mission to innovate and enhance the iGaming industry. Together, we will provide an unparalleled gaming experience that will captivate and engage players, setting a new standard in the market.”

Partnership Highlights:

Enhanced Player Experience: The integration of REEVO’s diverse portfolio of high-quality casino games into Slotino’s platform will significantly enhance the player experience.
Innovative Solutions: The partnership will drive the development of unique features and offerings tailored for the Bulgarian market.
Localized Content: Slotino’s expertise in localization combined with REEVO’s extensive game library ensures a customized and engaging gaming experience for Bulgarian players.

The collaboration between REEVO and Slotino marks a significant step forward in the Bulgarian iGaming market. By combining Slotino’s detailed localization and unique product features with REEVO’s innovative game offerings and aggregation solutions, the partnership aims to deliver an unmatched gaming experience to players.

Balkans

Gaming Corps lands in Bulgaria with Kaizen Gaming deal

Published

2 weeks ago

July 12, 2024

George Miller

Gaming Corps lands in Bulgaria with Kaizen Gaming deal

Reading Time: 2 minutes

Gaming Corps, a publicly-listed game studio based in Sweden that has earned a reputation for developing market-leading casino games, has expanded its global reach into Bulgaria through a major content partnership with Kaizen Gaming.

The deal means that Kaizen Gaming will be able to offer Gaming Corp’s full suite of games to its players on an exclusive basis for the next six months before the studio can strike additional partnerships with other operators in the market.

Kaizen Gaming operates the hugely popular Betano and Stoiximan brands in Bulgaria, a market that has gone from strength to strength since regulating online gambling back in 2012 with high consumer demand for online casino and slot content from new and exciting providers.

The partnership between Gaming Corps and Kaizen Gaming brings the studio’s internationally acclaimed slots to the Bulgarian market for the first time. This includes proven player-favourite titles like 777 Jackpot Diamond Hold & Win, Bon Bon Bonanza and Samba Soccer.

Players will also gain access to Gaming Corps hit portfolio of Smash4Cash™ titles, including both Piggy Smash and RAMPAGE! Smash4Cash™ which were launched earlier this year.

Danielle Calafato, CCO at Gaming Corps, said: “We could not ask for a better operator partner to make our debut in Bulgaria with. Kaizen Gaming operates two of the most popular brands in the market and we are thrilled to see of games land in its lobbies for the first time.

“Bulgaria is a thriving market with plenty of growth potential for operators that bring new and exciting content to their players. Kaizen Gaming has done just that through this partnership, and we are especially excited to see players engage with our Smash4CashTM titles.

“We are committed to expanding our reach into more regulated markets over the coming months as we continue to establish Gaming Corps as a major content provider.”