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How the Bulgarian market is prospering

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How the Bulgarian market is prospering
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Bulgaria is proving to be one of the hottest markets worldwide for suppliers to move into. With a predicted growth pattern increasing on an exponential scale, we spoke with Altenar’s Senior Account Manager, Manos Mytilinaios, about how the region is proving to be an attractive proposition and what players are looking for.

 

The Bulgarian market is one of the most exciting worldwide. Dozens of providers have flocked to the Balkans region in the past 12 months, attracted by smoother regulatory processes. Bulgaria in particular promises an accessible and clear regulatory framework imposed by the State Commission on Gambling (SCG), along with a fair tax regime and growing market potential. While recent changes have been announced, notably increases to licence fees and tax requirements, Bulgaria remains an appealing market for operators.

Altenar is building an ever-increasing client base within Bulgaria, with many partnerships strengthening our reputation in the region. We have been live in Bulgaria for nine years now, consistently developing the quality of our products and ensuring we remain an attractive prospect for operators.

Within the Bulgarian market, we provide a fully managed sportsbook solution covering both software and services, to deliver a high-calibre sports betting experience. This goes hand-in-hand with 24/7 risk management, trading and business support services and a dedicated account manager.

Overall, the region itself has seen consistent growth in recent years, and this trend is expected to continue over the course of the next 12 months and beyond. The country is expected to be a true trendsetter for the Balkans up until 2028, based on key growth metrics such as overall turnover and GGR. The market is expanding exponentially, and there is no doubt that plenty more in the region, such as Romania, will look to replicate that success.

Projections of market value are north of €850m by 2026 and it is reasonable to conclude that the key to this success has been the extensive trust in the market between bettors and sportsbooks.

Assuming that Bulgaria’s neighbours can replicate the brand value, it is undoubtedly a territory to keep a close eye on and I don’t expect the predictions to show any signs of a decrease in the months ahead. From a sports betting perspective, more and more industry leaders are continuing to immerse themselves within the environment, with major investment in place to ensure that Bulgaria can secure a leading position alongside some of Europe’s biggest markets in the next few years.

As it stands, the region’s economic power is just beginning to grow. Given time, the increases in this area will see Bulgaria become a major hub for sportsbooks and iGaming, as players enter an environment that can now be regarded as one of the world’s most exciting.

To ensure that Altenar’s product stands out, we need to constantly monitor our offering and what players are enjoying. Sports such as e-football, tennis and table tennis are rapidly becoming more and more popular in the region within live betting, where interaction is fast for the users. The user base in Bulgaria is experienced and we offer diverse features such early payout, 0% margin/enhanced odds and bore draw. Research remains vital to ensure we remain a market leader, innovating our full end-to-end solution, establishing new partnerships and meeting the needs of current operators and clients.

The potential in Bulgaria has no ceiling – and we are looking forward to being part of that journey.

Balkans

EGT’s Gods & Kings Link with first installation in Bulgaria

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EGT’s Gods & Kings Link with first installation in Bulgaria
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EGT’s jackpot Gods & Kings Link made its debut in Bulgaria. The first local gaming establishment to install the product is the largest casino in the country GoldenEye, located in Svilengrad.

“We are very happy to once again have the opportunity to support our partners from GoldenEye by providing them with one of the latest developments from our slot portfolio,” commented Biserka Draganova, Sales Manager for the Balkans and Egypt at EGT. “The fact that out of a total of 500 machines in the casino, 320 are EGT’s is a testament to the great confidence they have in us, and I believe that Gods & Kings Link will show the excellent results expected from it.”

The product is currently available on several cabinets of the G 50 J2 St model, and will be installed on more by the end of June. Gods & Kings Link has 4 levels of jackpot: Minor and Mini, that are fixed for each machine and Grand and Major, which are progressive and can be won with every bet made on any of the 4 games Rise of Ra, Olympus Glory, Ape of luck and Glorious Alexander. The Grand and Major levels are common with EGT’s bestseller jackpot Bell Link, thus creating even greater chances for wealth.

Gods & Kings Link has definitely caught the attention of our customers and in the short period of time we’ve been offering it, we’ve seen a lot of interest in it,” said Mert Caliskan, Casino Operation Director. “The titles in the mix are extremely interesting and provide lots of bonuses and fun during play. This in combination with the possibility of getting even bigger winnings thanks to the connection to Bell Link, which is very popular in our casino, is a guarantee that this will be another very successful EGT product.”

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Balkans

Mermaid’s Quest Debuts with Installation in Palms Bet

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The first installation of Mermaid’s Quest is already a fact. After gaining popularity at various expos and obtaining the needed certification, the multigame premiers on the Bulgarian market can be found in the gaming halls of Palms Bet, Varna.

“We are proud that players can finally experience the multigame first-hand and we are excited to hear the feedback,” Biser Bozhanov, Director of Business Development and Strategy at CT Gaming, said.

The visitors can dive into the underwater theme and enjoy 12 games, linked to a progressive jackpot, allowing the chance of winning the big prizes with a single spin.

“We hope this installation will solidify the partnership between the two companies. We are proud of this product, and we can’t think of a better place for the first installation than in Palms Bet in Bulgaria’s sea capital – Varna,” added Mr. Bozhanov.

“Mermaid’s Quest was a hit during the latest exhibitions in Belgrade, London, and Las Vegas, and it will undoubtedly conquer the whole South-Eastern European region. The multigame experience is unique and has been developed to satisfy all customers’ needs and expectations,” said Biser Bozhanov.

Besides that, Mermaid’s Quest is certified for Bulgaria, it also possesses a certificate for Georgia, which facilitates the company’s agenda for expanding the installations abroad.

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Balkans

EEGS Announces Second Part of the Exclusive Webinar: “Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets”

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EEGS Announces Second Part of the Exclusive Webinar: "Balkan Gaming Landscape – a Maze or Amaze? Deep Dive in the Markets”
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Get ready to embark on a thrilling adventure through the fascinating world of Balkan gaming! Following the overwhelming success of their previous February webinar, Eastern European Gaming Summit is thrilled to announce the next installment of their esteemed webinar series.

This exclusive event, set to take place on June 19th at 3 PM CEST, promises to be a game-changer for industry professionals seeking to tap into the region’s unique markets and regulations.

 

Uncover the Secrets of the Balkan Gaming Landscape

The Balkan region is a hotbed of gaming activity, with a unique set of markets and regulations that set it apart from the rest of Europe. Our expert panel, comprising some of the most prominent figures in the industry, will take you on a journey through the intricacies of this specialized region. From Bulgaria to Romania, North Macedonia, and beyond, we’ll delve into the latest trends, challenges, and opportunities that shape the gaming landscape.

 

Meet Our Esteemed Panel

Joining us for this exclusive webinar are some of the most respected voices in the industry. Our esteemed panel includes:

  • Mrs. Rossi McKee, Co-Founder of Telematic Interactive Bulgaria and Honorary Chair of AGIB
  • Angel Iribozov, Chairman of the Association of the Gaming Industry in Bulgaria
  • Dan Iliovici, Vice-President of ROMBET
  • Vasko Ilijevski, President of the Macedonian Sports Betting Association
  • Ovidiu Iosif, Executive Director of Joc Responsabil Association
  • Zoran Puhac, Secretary General of the European Organization for Gaming Law (EOGL)

 

What You’ll Learn

Through this engaging and informative webinar, you’ll gain a deeper understanding of the Balkan gaming landscape, including:

  • The current market trends and developments in each country
  • Regulatory frameworks and licensing requirements
  • Opportunities and challenges for operators and suppliers
  • Expert insights on how to navigate this complex market

 

Your Takeaway

As a valued attendee, you’ll receive a personal Certificate of Attendance, further endorsing your professional input and diversity. This certificate is a testament to your commitment to staying up-to-date with the latest industry developments and trends.

 

Don’t Miss Out

Mark your calendars for June 19th at 3 PM CEST and join us for an unforgettable experience. Don’t miss this chance to exploit our expertise and utilize it to your organization’s advantage.

Register now for free to secure your spot at the upcoming webinar session – EEGS Webinar Registration

Stay Ahead of the Curve

The EEGS Webinar series is designed to provide industry professionals with unparalleled access to expert knowledge and insights. With regular events throughout the year, we’re committed to keeping you ahead of the curve. This webinar is set to be our last event before a short summer break.
Join us next in September 2024 for our autumn series of more webinars full of insights and knowledge.

 

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