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Rootz Welcomes Maria Boelius
In a definitive move that underscores the company’s bullish approach to 2024 and beyond, Rootz Ltd. has secured the engagement of well-known industry expert Maria Boelius.
Maria has taken on the position of Chief Revenue and Operations Officer, a role that is set to strengthen and future-proof the success of Rootz and its ever-expanding global footprint.
Maria Boelius is a respected figure in iGaming, having previously owned and operated her own online casinos and affiliate company, as well as working in senior roles for other established concerns.
She tracks her career trajectory back to her university days, after which she put her business and marketing skills into action. Starting out in banking, she rapidly moved into iGaming as Country Coordinator (Finland) for Redbet, before opening her own Affiliate Marketing network, MH Media, a company that focused on SEO for various lead generation websites. Subsequently, she and her partner opened an online casino company, Mozebra Ltd, in which she held the roles of CEO and Co-Founder.
Mozebra was ultimately sold to Spiffbet in 2020, after which Maria continued with the company in the role of Chief Operating Officer.
Maria is renowned as an industry authority when it comes to strategy, marketing, profitability and launching new products, with a heavy focus on making the most of the latest technology to optimise operations. She and her companies have received multiple industry accolades; she is also a respected speaker at events.
Departmental harmony
She is determined when it comes to creating a balance between revenue and operations, and aims to put her impressive skill set to work at Rootz to ensure a rock-solid framework around which the company can continue to break new ground in the iGaming industry.
Maria Boelius, Chief Revenue and Operations Officer, Rootz: “What drew me to Rootz is the integrity of the company, the reputation of which I have admired for some time. It’s a pleasure to work with the teams in what I believe is going to be a productive and rewarding time”.
Sam Brown, CEO, Rootz: “Maria is a seasoned professional and experienced leader, with a style and drive that aligns closely with our core values at Rootz. She brings a wealth of practical expertise to the business and I’m confident she will add strength, depth and diversity to our ever-evolving leadership team.”
Rootz has set its sights on some significant goals in 2024, with Sam Brown’s Dream Team turning big ideas into action and results.
Latest News
Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.
In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.
During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.
Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”
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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
Latest News
SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC
In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.
Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.
The partnership between SPRIBE’s Aviator and UFC
SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.
In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.
David Natroshvili’s Insights
“I’m a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.
“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.
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