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Rootz Aims for the Stars

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‘Get More In ’24’ is the message Rootz Limited (Rootz) is seeking to drive home this year, expressing the company’s assertive goals for global expansion as well as the message it hopes players will enjoy across its online casino platforms. According to Rootz’s leadership, building on strong foundations will help to secure its foothold among leading competitors worldwide.

Rapid Expansion, Solid Consolidation

Formed in 2018 by an all-star crew of gaming professionals, Rootz has become the parent platform to five online casinos – Wildz, Wheelz, Spinz, Caxino and Chipz – with each offering world-class entertainment across a number of international markets, earning the company both industry recognition and awards.

Wildz is the main brand across all markets, offering the full range of online casino experiences from slots to live casino games. The mascot at Wildz is ‘Granny’, a character familiar to Finnish audiences (Rootz’ founders are from Finland). ‘Granny’ is there to provide customers with excellent leads on the best games to play at any time.

Wheelz is the glitzy casino brand featuring ‘The Hoff’; Rootz is proud of this association with David Hasselhoff, a global icon who resonates with audiences – he’s Hofftastic. He’s even produced a song especially for Wheelz (https:// Youtu .be/ME-1Mxl_qu4). Wheelz is ideal for players looking for a bricks-and-mortar casino’s glamour.

Spinz is the streaming casino although there’s more to Spinz than just streaming. Players enjoy live-action broadcasts from our three studios in Malta as well as other benefits such as Game of the Day, which grants extra rewards daily for every single player. This, when combined with shows like Multiplier Hunt, will reward those players with potential wins worth 100x and more on specific titles. Spinz features guest streamers (a repeat guest has been ‘Evil’ Jared from the hugely popular band Bloodhound Gang, for example) giving those streamers a chance to share their knowledge, skills and humour with our audiences.

At Spinz, it’s all about entertainment, with over 3,500 titles powered by A-list developers currently lining the digital shelves, with games from popular outfits like Nolimit City, Relax Gaming, iSoftBet, Quickspin, Evolution, Pragmatic Play, Push Gaming, Microgaming, Red Tiger, Elk Studios plus heaps more. For players who love streaming experiences, it’s a safe space to explore new games and tournaments.

Caxino is a smaller brand that is a superb generalist, offering great deals and special offers; a superb space to find your feet if you’re new to gaming while Chipz is a pay-and-play platform that’s only available in Finland at the moment.

Staying Abreast of the Times

The latter part of 2023 saw Rootz undergoing a process of refactoring behind the scenes to optimise the company’s platform code, ensuring that players experience slick gameplay and payment processes at all times. This hasn’t slowed them down, though as each brand continues to attract new audiences to contribute to the bottom line.

“At Rootz, everything is based on our in-house, proprietary technology,” the Chief Executive Officer for Rootz, Sam Brown (pictured), said. “While games and payment options come via third-party suppliers, the player account management (PAM), back office, front-end builds, websites and the structures of those websites are done by us. It’s all part of our proprietary IP. We focus on having slick customer experiences and limit friction in all of the key journeys on the website so that players will always be able to get their money in and out quickly, find the content that they want quickly as well as the site and games loading quickly. Speed is critical in the gaming industry.

“We’ve taken on the challenges of regulated markets, expanding our MGA offering to include licenses in the regulated markets of Germany and Ontario. Each one regulates slightly differently, so it’s important to maintain an open dialogue with the regulators. The regulations are what they are, you’re not going to change them.

“We enter the market because we see long-term potential, following the rules of the regulator. It’s more about us adapting and finding better ways to reach the right target audiences and provide them with personalised, really high-quality playing experiences, even at those lower stakes and with the slower time frame. This captures the essence of what we’re doing across all the markets in which we’re active right now.”

Rootz is set on creating the best possible play environments for players, offering added value at every turn including generous welcome offers, tournaments and more. While there are additional offerings in the pipeline, the company is holding its cards close to its chest, promising even more meaningful products for new and future players.

“The operating environment we enjoy is dynamic,” Brown said. “We aim to adapt according to evolving player preferences and we believe that, because we have superb teams on hand at all times, we’ll be able to deliver incredible experiences that meet their demands. We’re cautiously optimistic that since we have ownership of what we do, our vision for 2024 and beyond will place us among the best globally and that our players really will ‘Get More in ‘24’. Watch this space.”

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BOS agrees with KV’s/KO’s advertising assessment of “Trisskrapet” in TV4

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The Swedish Trade Association for Online Gambling (BOS) agrees with the Swedish Consumer Agency’s (KV) and the Consumer Ombudsman’s (KO) assessment that the daily scratch card commercial “Trisskrapet” in TV4 is an advertising feature, and thus not an editorial feature. BOS welcomes that KO is now ending that part of the process.

If Svenska Spel does not stop the advertising elements, BOS looks forward to KV following up on its earlier call to Svenska Spel to comply with the provisions on advertising identification and broadcaster declaration in section 9 of the Marketing Act and the information obligation in ch. 15. Section 3 of the Gambling Act with information on the 18-year-old age limit and where to turn in case of gambling problems.

– The Swedish gambling market must be characterized by a high level of consumer protection. A cornerstone of good consumer protection is that people are clear about what constitutes gambling advertising, i.e. that they are not tricked into thinking that an advertising feature would instead be an editorial feature. The daily “Trisskrapet” on TV4 has been anything but clear on that point, and we welcome that KO now finally establishes that the features constitute advertising and nothing else, says Gustaf Hoffstedt.

– Now it remains for Svenska Spel to introduce the mandatory consumer protection labelling of Trisskrapet. Since the company has not shown any excessive eagerness to introduce this voluntarily, KO should ensure that this happens as soon as possible. Every day and every “Trisskrapet” that does not contain the mandatory consumer protection label is another lost day for a safe and secure gambling market, Gustaf Hoffstedt concludes.

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Balkans

Expanse Studios Launches in Bulgaria with Inbet

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Expanse Studios, a leader in online gaming innovation, has secured a Bulgarian iGaming license and is now live on Inbet’s website. This expansion brings Expanse Studios’ popular game offerings including turn-based strategies gamified for iGaming, classic slots, traditional card games and the highly-acclaimed ones like Titan Roulette, Clown Fever Deluxe, Wild Icy Fruits, White Wild Whale and Joker Poker to Bulgarian players.

Diverse Gaming Portfolio Now Available to Bulgarian Players

With the Bulgarian market entry, Expanse Studios introduces a versatile gaming experience to Inbet’s platform. The offerings include a dynamic range of games tailored to diverse player preferences:

  • Turn-based strategy games: Leveraging gamification, these games transform traditional strategy gameplay into engaging iGaming experiences, suitable for both novice and experienced players.
  • Classic slots: Players will enjoy a variety of themed slots that combine traditional gameplay with modern graphics and sound.
  • Traditional card games: A selection of popular card games offer something for every card game enthusiast.
  • Titan Roulette: This standout feature, known for its immersive experience and innovative design, continues to be a favorite among roulette players.

Commitment to Quality and Compliance

Expanse Studios not only cultivates a diverse gaming library but also adheres to stringent regulatory standards to ensure a secure and fair gaming environment. The acquisition of the Bulgarian iGaming license is a testament to Expanse Studios’ commitment to compliance and excellence in the gaming industry.

The partnership between Expanse Studios and Inbet marks a significant milestone in Expanse Studios’ expansion efforts. By combining Expanse Studios’ innovative gaming solutions with Inbet’s established market presence, both entities are set to offer a superior gaming experience to players in Bulgaria and potentially beyond. As Expanse Studios continues to develop and release new games monthly, Bulgarian players can look forward to a continually evolving and enriching gaming landscape.

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Week 17/2024 slot games releases

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Week 17/2024 slot games releases
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Here are this weeks latest slots releases compiled by European Gaming

Belatra Games, the specialist online slots developer, is on point with its latest sharply designed game, Golden øks. This Norse-inspired adventure carries on from the popular Axe of Fortune title that hit the market at the turn of the year. Golden øks is set against a 5×3 layout and is brought to life with a powerful soundtrack to heighten the atmosphere.

Belatra grows games portfolio with Golden øks title

Endorphina, has announced the release of its brand-new title, Jolly Queen, which will join its portfolio on April 27th. Jolly Queen is a 5-reel, 5-row fruit slot with 50 fixed paylines, introducing players to the lifestyle of the nobles. On top of the aristocratic ambiance, Jolly Queen provides players with Free Games, allowing them to master the reels.

Endorphina releases its newest title - Jolly Queen!

Evoplay has released Candy Craze, a vibrant slot stacked with features and modifiers, including the powerful Gum Drop Multiplier which boosts win potential. Set amidst the backdrop of sumptuous sweets within a cloudy landscape, the 5×5 cascading reels title gives players a sugary rush when the Gum Drop Multiplier activates, revealing a mystery value at the end of each winning spin up to x100, enhancing the chance for wins during the main game and Free Spins.

Yggdrasil, a leading iGaming publisher, has revived the gold rush in a jackpot-filled game that embodies the spirit of old west prospecting in Gold Frontier Jackpots FastPot5™. Fans of lower volatility slots with straightforward mechanics that get fortune seekers right to the heart of the action are tasked with gathering keys to enter the treasure bonus game.

Relax Gaming is offering players some opulence in its latest release Sultan Spins. This high volatility slot sees its gold-trimmed reels set against a sprawling desert metropolis. Players have the chance to rack up riches via an entertaining free spins feature and lucrative local jackpot.

Greentube has introduced its latest title in the popular Diamond Link ™ series, Diamond Link ™: Mighty Dwarves Inc. Set deep in underground mines, this adventurous 5×3 slot is packed with innovative features for ample chance to win across its 25 paylines when players spin the reels adorned with hammers, hard hats and laser symbols.

Get your eyes ready because it’s time to take a trip to the pet centre to meet the ugliest, quirkiest, wildest-looking pets you’ve ever seen in the brand new slot, Fugly Pets, from Stakelogic. Fugly Pets takes players to a banged-up old pet store to explore its collection of weird and charming, downright ugly pets. Meet a scruffy parrot, a catnip crazed kitty, and an unfortunate-looking little dog.

 

 

Load your tackle box, bait your hook and get ready to reel in the catch of the day in Fishin’ The Biggest from Apparat Gaming, the in-demand German software provider’s latest splash hit slot that sees players trawl the sea for free spins and massively multiplied prizes. Played over five reels, three rows and ten fixed paylines, Fishin’ The Biggest is a highly-volatile title with an outdoor angling theme.

Thunderkick has announced the launch of Midas Golden Touch 2, the highly-anticipated sequel to the acclaimed 2019 original. This latest release invites players to rediscover an enchanted realm where everything King Midas touches turns to gold. The 3×5 video slot boasts 15 paylines and showcases Thunderkick’s signature high-quality design and innovative features.

Belatra Games, the specialist online slots developer, has served up another classic with its tasty Chef’s Sticky Fruits slot. This latest release from Belatra’s studio  is a vibrant and juicy addition to its renowned catalogue of slots. It’s a 5×4 slot game bursting with colour that’s heightened with an upbeat, retro soundtrack that perfectly captures the essence of fun at the heart of every play.

Belatra serves up tasty Chef’s Sticky Fruits slot

3 Oaks Gaming has launched 3 China Pots: Hold and Win, the first time the company has integrated the popular 3 Pots mechanic within a Far East-themed title. The latest instalment from 3 Oaks to incorporate the 3 Pots functionality sees players transported to the allure of the Orient, where the Extra, Double and Multi modifiers influence the Bonus Game once activated.

3 Oaks Gaming presents a feature-rich trip to the Far East in 3 China Pots: Hold and Win

Pragmatic Play has unleashed roaming wild re-spins and random guaranteed wins in Release the Bison. Symbols of the American frontier abound in this 5×4 slot, where hitting four or more rampaging bison triggers the wild re-spin feature, during which all wilds roam the reels to boost win potential.

Blueprint Gaming’s latest slot release tasks players to look for the leprechaun’s pot of gold under the water rather than at the end of the rainbow in Plenty O’ Fish, a 6×4 hybrid of sea creatures and shimmering rewards. Players must look to unlock a tackle box of treasure with a jaunty leprechaun being the key to wins, lurking behind a dynamically coloured underwater background that changes when the bonus game is triggered.

Booming Games has launched its latest sweet sensation to its collection of engaging slot games – Fruit Heaven Hold and Win™. This is a deliciously designed 5×3 slot game with 25 paylines, which promises players an exciting experience full of fantastic fruity features and Stacked Wilds.

Wazdan is multiplying jackpots in the follow-up to its top-performing game Mighty Wild™: Panther Grand Gold Edition. Venturing to the depths of the jungle where a black panther rules the reels on a 5×3 gameboard, the new edition provides even larger win potential. With the increased value of the Cash symbols and Cash Infinity™ symbols, there is also a more lucrative Grand Jackpot of 1500x the base bet.

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