Sponsors Spotlight: iGaming Mastery Insights by Atlas-IAC and its CMO, Bogdana Yavorskaya

Ahead of the highly-anticipated Prague Gaming & TECH Summit, organizer HIPTHER is thrilled to introduce and put the spotlight on the companies and people that help make the magic happen: our conference sponsors! These innovative, accomplished professionals and teams make magic happen every day, and they will be joining us at the Prague Gaming & TECH Summit 2024 taking place on 26-27 March, to share insights, network and collaborate with you! Get to know them, connect, and meet them in Prague!

In this Sponsors Spotlight Interview the #hipthers meet Bogdana Yavorskaya, Chief Marketing Officer at Atlas-IAC, the Badge & Bracelet Sponsors of the upcoming Prague Gaming & TECH Summit. Bogdana will be a Speaker at the Summit, offering valuable insights at the panel about “iGaming Mastery: Innovative Strategies in Marketing, PR, and Retention”.

Hello Bogdana, thank you for this interview. We are delighted to get to know you, and introduce you to our readers! Can you please tell us a bit about yourself and your current role at Atas-IAC?

It’s a pleasure to chat with you. I’m the Chief Marketing Officer at Atlas-IAC, where we’re all about pushing the boundaries in the exciting world of iGaming.

My journey in marketing spans a whopping 18 years, and I’ve had the privilege of delving into various aspects of this dynamic field. From crafting effective marketing strategies to diving deep into media planning and optimization, I’ve had my hands in all sorts of exciting projects.

Before joining the team at Atlas-IAC, I had the pleasure of working with some incredible international brands like Coca-Cola and Danone, where I got to flex my marketing muscles and help shape their success stories.

What excites me most about my role here at Atlas-IAC is the opportunity to innovate and drive meaningful change in the iGaming industry. It’s a fast-paced world, but with my wealth of experience and passion for what I do, I’m always up for the challenge.

One of the major aims for me is to show how strong the brand of Atlas-IAC is and how fantastic our product is. Due to a competitive environment, building a strong brand is essential for our industry to establish trust, gain a competitive edge, foster customer loyalty, optimize marketing efforts, ensure regulatory compliance, and attract talent and partnerships.

In addition to our focus on brand strength and product excellence, at Atlas-IAC, we are committed to promoting responsible gaming practices together with our partners. Authenticity, transparency, and responsible gaming practices are crucial for fostering trust and loyalty among players of our partners. The significance of responsible gaming practices in promoting a safe and sustainable gaming environment and preventing problem gambling is one of our key priorities in fostering responsible partnerships. We provide our partners with specific tools for responsible gaming. For example, Atlas-IAC implements self exclusion mechanics in our risk management tools, allowing players to set their own limits for their bookie or casino games

I’m thrilled to be part of such an innovative team, and I can’t wait to see what the future holds for Atlas-IAC and the iGaming industry as a whole.

Let’s get to know Atlas-IAC! Can you please introduce the company, and share with us how Atlas-IAC’s next-generation platform is revolutionizing the iGaming industry?

Atlas-IAC is a B2B provider of a next-generation platform for iGaming operators. Our core priority is our partners and product. We cooperate with the iGaming industry by broadening product ranges, adhering to regulations, refining marketing and customer relationship strategies, and adopting offerings to local markets.

We are really proud of our Sportsbook which can be integrated in 2 days. Our platform is scalable and automatic. Atlas-IAC stands as a robust, scalable, and dependable iGaming solution with 99.8% uptime, among the highest in the industry. Continual enhancements ensure lightning-fast, intuitive Sportsbook functionality, instantaneous bet settlement, uninterrupted casino gameplay, real-time risk management, state-of-the-art anti-fraud measures, and adaptable market expansion.

Rooted in collaboration and mutual growth, we remain steadfast in our mission to empower partners, share expertise, and deliver a superior product that underpins their success.

One of Atlas-IAC’s strengths is its rapid Sportsbook Integration. How does this feature contribute to enhancing operators’ marketing efforts and attracting new players?

We are really proud of our in-house developed Sportsbook. It stands out as a top choice for those aiming to kickstart or expand their sports betting venture due to its full automation. What sets it apart are its meticulously crafted features, designed to drive heightened engagement among players, consequently boosting the average check value and elevating the player’s lifetime worth.

Our commitment extends to continuous product refinement, accompanied by an individual approach for each partner. We are providing them with the flexibility to integrate specific modules aligned with their business objectives. Our customization process is tailored to address the unique demands of each operator, ensuring seamless functionality, appearance, and behavior precisely aligned with their vision.

In the iGaming industry, Sportsbook platforms play a vital role in enhancing operators’ marketing efforts and attracting new players. Sportsbook offers real-time betting options during live sports events, creating an exciting and immediate wagering experience that appeals to sports enthusiasts. With a diverse range of betting markets, including niche sports and specific outcomes, Sportsbook platform caters to various types of bettors, expanding the operator’s target audience.

Operators leverage Sportsbook to offer attractive promotions, bonuses, and incentives, such as sign-up bonuses and free bets, to entice both seasoned bettors and newcomers. Moreover, the cross-platform accessibility of Sportsbook platforms enables operators to reach a wider audience, including mobile users who prefer betting on the go.

Overall, Atlas-IAC’s Sportsbook contributes significantly to operators’ marketing efforts by offering dynamic betting opportunities, personalized promotions, and seamless accessibility across devices. With an outstanding uptime of 99.8%, we hold firm confidence in both the quality and growth potential of our Sportsbook.

With Atlas-IAC’s focus on automation and maximizing profit for operators, could you elaborate on how your platform facilitates effective communication and collaboration with partners in the iGaming ecosystem?

We have managed to strike the perfect balance between meeting our partners’ needs and injecting excitement into their players’ experiences. With Atlas-IAC’s Next-Gen iGaming platform, partners gain access to a comprehensive suite of tools, empowering them to manage their entertainment business seamlessly, free from technical worries.

We’re dedicated to tailoring our products to suit each partner’s unique requirements, priding ourselves on our flexibility. Whether it’s developing specific modules or customizing features, we’re always ready to adapt to individual needs, and this is our undeniable advantage.

Thanks to the fully automated and flexible Atlas-IAC platform, our partners have tools for effective communication and marketing strategy in the iGaming ecosystem. We offer must-haves for our partners. For example, the Personal Odds Boost feature allows offering an individual odds increase for a specific player, regardless of the type of event (either Pre-match or Live), or Combo Boost which lets players see the real-time odds increase as they add more events to their bet slip. It is a simple yet powerful way to let players put their knowledge of sports to the test and boost their reward.

By streamlining workflows, enhancing efficiency, and prioritizing player relationships, our platform enables iGaming operators to excel. We’ve developed a bespoke CRM tailored to the nuances of the iGaming realm, simplifying player communication, bonus distribution, progress tracking, and necessary activity restrictions — all in line with the latest responsible gaming standards.

What are the markets that Atlas-IAC works with, and how do you tailor marketing communications for different regions and audiences?

Atlas-IAC operates globally, starting from Latin America to Europe, Africa, and Asia. As a B2B company, our target audience is our partners who engage with iGaming enthusiasts worldwide. We employ innovative marketing strategies tailored to various segments of the iGaming audience, including millennials, casual gamers, and high rollers. We always keep a close eye on emerging market trends in each region.

Firstly, I’d prioritize conducting comprehensive market research, as we usually do at Atlas-IAC. It enables us to gain insights into the preferences, behaviors, and cultural nuances of our target audiences across various regions. With these insights in mind, we focus on creating content that resonates with each local audience. This includes using language, imagery, and themes that are culturally relevant and familiar. For example, soccer is the most popular sport to bet on in Brazil, while in Great Britain, some of the most popular forms of sports betting involve placing bets on horse racing, dog racing, and soccer, so communications on our sportsbook solutions for operators in these markets will be different.

To effectively reach diverse audiences, we have to segment our target market. This allows for more tailored messaging to specific groups. While some trends are common globally, such as nearly 35% of the population having placed a sports wager in the past 12 months, people have different reasons for betting: wanting to win money, enjoying the excitement, finding sports more interesting, liking the competition, or viewing it as a hobby. Additionally, there is a worldwide trend of rising mobile gaming, the integration of virtual reality and augmented reality experiences, and the emergence of esports betting. Mobile gaming has made gaming more accessible than ever before, attracting a diverse audience, including casual gamers, older adults, and even non-gamers, due to the simplicity and convenience of mobile devices. These insights help us to communicate effectively with our target audience. A simple example: We have our automated fast sportsbook API and actively use it in our marketing communications because we understand what our partners need to succeed in mobile gambling. Our marketing strategy is based on providing solutions the company is able to offer our partners, regarding market trends. We use personalization in our communications and select the appropriate marketing channels for each market.

Looking ahead to 2024, what are Atlas-IAC’s key priorities and plans in terms of expanding into new markets or enhancing its existing offerings?

We are experiencing a surge in integration requests from operators across diverse regions, indicating a growing demand for our solutions. Our primary focus is on expanding into regulated territories, particularly in Latin America, Eastern Europe, Africa, and South-East Asia.

Our priorities for 2024 are threefold. Firstly, we aim to contribute to the sustainable development of our partners. Secondly, we intend to further develop our platform by implementing new technologies. And thirdly, we are committed to meeting the demand for our product across various regions globally.

The cornerstone of our strategy is maintaining a competitive edge in the market. We firmly believe that our in-house developed sportsbook stands as one of the best available. Our overarching goal is to cultivate reliable partnerships and drive innovation in the iGaming industry through our cutting-edge platform and its solutions.

As a panelist on “iGaming Mastery: Innovative Strategies in Marketing, PR, and Retention,” what unique insights or strategies do you plan to bring to the discussion, considering Atlas-IAC’s expertise and offerings?

Recognizing the pivotal role of mobile gaming in propelling the iGaming revolution is crucial. With the exponential surge in smartphone usage worldwide, harnessing mobile platforms for gaming experiences becomes imperative. Our strategy involves leveraging the power of our Sportsbook API solution to deliver seamless and captivating gaming experiences for our partners’ clients. It promises to be an intriguing discussion, touching on various trends, such as the transformative potential of immersive technologies like VR and AR in reshaping the iGaming landscape. Additionally, we’ll explore the surging popularity of esports betting as a key trend in the iGaming industry. Moreover, we’ll delve into topics like targeted campaigns and partnerships, brand building, and the importance of responsible gaming and communication.

Thank you for this informative interview, Bogdana! We look forward to meeting you at the Prague Gaming & TECH Summit, and hearing your valuable insights on iGaming PR, Marketing, and Retention Strategies.

Join us in Prague to connect with Bogdana and the Atlas-IAC Team: Get your Tickets to the Prague Gaming & TECH Summit Now!