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Xtremepush appoints Morten Tonnesen as Chief Growth Officer to accelerate expansion

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Xtremepush appoints Morten Tonnesen as Chief Growth Officer to accelerate expansion
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Xtremepush, the leading provider of CRM and loyalty marketing powered by AI, has announced the appointment of Morten Tonnesen as Chief Growth Officer.

An accomplished executive with over a decade of experience driving success at major gambling and technology companies, Tonnesen will lead growth initiatives across the entire organisation as Xtremepush cements its market leadership as a provider of next-gen solutions for the betting and gaming industries.

As CGO, Tonnesen will own responsibility for Xtremepush’s continued push to establish relationships with tier-one operators, partnerships, and marketing. In addition, his role will extend beyond those areas as he leads from the front on sales, product, and overall corporate strategy, leveraging his industry expertise and proven track record in scaling businesses.

Tonnesen is a seasoned executive with a proven track record in the online gambling and technology sectors. With over a decade of industry expertise, he comes from his latest venture Shape Games where as CCO and a major shareholder, he was part of driving the company’s success and subsequent exit to Kambi in 2022. Prior to that he co-founded and successfully exited sports betting operator BetWarrior, now a major operator in LatAm.

His entry into online gambling was with PokerStars where he rose to head up global marketing as the company grew to take up 75% market share, launching sports and casino in the lead-up to its sale and listing. Tonnesen’s addition follows a period of significant momentum for Xtremepush, including the recent opening of a Brazil-based office and partnerships with major operators across Latin America. His appointment demonstrates Xtremepush’s focus on scaling its organisation with top-tier leadership as demand accelerates for its innovative AI-powered platform.

Tommy Kearns, CEO of Xtremepush, said: “Morten is a heavyweight addition to our leadership team who brings invaluable perspective from both the operator and supplier sides of the gaming industry.

“His entrepreneurial mindset, data-driven approach, and demonstrated success growing companies make him the ideal person to guide our expansion as we capitalise on increasing demand for our innovative AI-powered platform. He is a great addition to the ambitious culture we have created at Xtremepush.”

Morten Tonnesen, CGO of Xtremepush, said: “Xtremepush has developed the best solution I have seen on the market for giving operators a sustainable competitive advantage by combining real-time data, AI, gamification and best-in-class CRM functionality into one unified platform.

“I’m thrilled to join such a talented, driven team who are so intent on achieving the business objectives of customers. I look forward to employing my extensive industry background to propel Xtremepush’s growth across all facets of the business during this exciting period.”

Affiliate Industry

GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group

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GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group
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New name. New logo. Same great affiliate.

Today marks the day of the official launch of GiG Media’s rebrand following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook.

We are pleased to announce that GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that we present our new independent brand, Gentoo Media.

The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.

Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.

The rebrand marks a significant milestone in the company’s history in becoming a stand alone business in the second half of 2024*, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter.

Gentoo will continue to focus on our unwavering commitment to deliver superior results, growth and sustainable long-term partnerships, ensuring our partners that with Gentoo, you get more.

Our new company name Gentoo Media pays a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolises the next generation of the company’s legacy, opening a new chapter while continuing our path as a market leading affiliate, shaping the future of affiliation.

GiG Media will from today be found under a new array of assets under the Gentoo brand.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.” – Jonas Warrer, CEO

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” – Mikael Harstad, Chairman of the Board

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Boldplay Signs Content Distribution Deal with Hub88

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Boldplay Signs Content Distribution Deal with Hub88
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Boldplay, the renowned developer of premium online casino games, has announced a new content distribution partnership with popular game aggregator Hub88. This strategic deal will see Boldplay’s entire portfolio of games integrated into Hub88’s extensive operator network.

As a result of the agreement, Boldplay’s diverse suite of table games, bingo, keno releases, and virtual scratch cards will now be available to online casino operators utilising Hub88, including recent hit titles such as the fruit-themed ‘Sweet Splash’ and the Jules Verne-inspired ’80 Day Escapade’.

The new collaboration presents significant potential for both parties, with Boldplay showcasing its releases to a wider global audience and Hub88 expanding its roster of providers, solidifying its position as a leading industry aggregator.

“Teaming up with a content distributor with the network and outreach of Hub88 is a milestone moment for our company,” said Valli Fragoso, Founder and CEO of Boldplay. “The new deal will build on our other recently established partnerships and ensure that Boldplay games are enjoyed by new audiences and operators worldwide.”

“We are pleased that Boldplay have trusted us as a partner to drive their expansion,” added Ollie Castleman, Head of Hub88. “With their evolving mechanics, attractive jackpots and huge variety of game offerings, this addition to our platform is sure to help our operator partners entertain even more players.”

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SOFTSWISS Turns On Red Light at iGB L!VE 2024

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SOFTSWISS Turns On Red Light at iGB L!VE 2024
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SOFTSWISS, a global tech provider with over 15 years of experience in iGaming, is set to embark on one of the most anticipated industry events of the year – iGB L!VE.

On 17–18 July, iGB L!VE will bring together game providers, operators, affiliates, and tech vendors for a dynamic live iGaming event. Encouraging robust, trust-based partnerships, iGB L!VE offers an opportunity to elevate business development and secure a competitive edge in the industry.

The event welcomes around 10,000 gaming and affiliate stakeholders and over 300 exhibitors and sponsors. It unites the iGaming community and helps businesses better understand the rapidly changing landscape. 

In 2024, iGB L!VE will be held in Amsterdam for the final time. SOFTSWISS wishes to pay tribute to the city that hosted one of the industry’s most significant exhibitions for many years. The creative design of the company’s stand at the event is inspired by one of Amsterdam’s most famous sites – the Red Light District.

SOFTSWISS’ current and potential clients will be able to discover a wide range of the company’s innovative solutions beyond enjoying the intriguing creative concept. This year, over 50 SOFTSWISS team representatives will attend iGB L!VE to demonstrate their recent product updates and new features.

SOFTSWISS’ award-winning products form a comprehensive tech ecosystem for iGaming businesses. Offering top-notch solutions for online gaming and betting, the company allows its clients to start an entertainment business from scratch. To ensure a more successful project implementation in the competitive iGaming market, an operator can leverage SOFTSWISS Managed Services as well as the innovative SOFTSWISS Game Aggregator and the SOFTSWISS Jackpot Aggregator.

Max Trafimovich, Chief Commercial Officer at SOFTSWISS, comments: “Participating in such events offers us a prime opportunity to engage in valuable live communication with our partners. iGB L!VE serves as an excellent platform to showcase our innovative solutions that are changing the iGaming industry for the better. We eagerly anticipate iGB L!VE and warmly invite our friends, partners and prospective clients to visit the SOFTSWISS stand!”

Clients and potential partners can already book a meeting with SOFTSWISS representatives at stand 12-F30 by following the link to the iGaming calendar.

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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