Latest News
Emerging iGaming Startups Leverage Unique Strategies for Early Customer Acquisition
A new study by industry investor Waterhouse VC has uncovered innovative approaches that emerging iGaming startups are using to acquire their first customers. This research involved extensive engagement with a range of companies, both B2C and B2B, in the online gambling sector, revealing a diverse array of tactics employed during the critical initial phase of their business growth.
The study found that high-touch customer engagement was the primary strategy for most startups. Tom Waterhouse, Chief Investment Officer at Waterhouse VC, emphasized that this approach, although not easily scalable, is crucial in establishing a robust customer base in the early stages. “Our findings suggest a shift from traditional methods to more organic, engagement-focused tactics,” said Waterhouse.
In terms of tactics, the report identified a clear dichotomy between B2B and B2C startups. B2B companies, like the B2B free-to-play game provider Low6, typically focus on one or two strategies. On the other hand, B2C startups, such as the online cryptocurrency casino Shuffle, tend to adopt a broader approach, often utilizing three or more diverse strategies for customer acquisition.
Shuffleâs success story was highlighted as particularly noteworthy. Ishan Haque from Shuffle explained their unique approach, “Instead of participating in traditional acquisition channels like streaming or traditional affiliate marketing, we recognized our edge in finding influencers with a small following, but that following consisted of 1000 true fans.”
Another approach that gained attention was leveraging strategic partnerships and networking, as illustrated by Circle Squared, a product and technology consultancy in the iGaming space.
Co-founder Clyde Harris shared how utilizing existing networks and forming strategic alliances helped them in acquiring new customers and raising their profile in the industry.
A surprising insight from the report was the lack of emphasis on paid advertising among these startups. This reflects a broader trend in the industry towards more organic growth methods and the importance of directly understanding and engaging with the target audience.
In addition to engagement and partnerships, incentivizing early adopters also proved to be a popular tactic, especially among startups like Voxbet, a Dublin-based âspeak-to-betâ technology company. “Typically, we have used exclusivity as the reward for an early adopter,” said Jonathan Power, founder and CEO of Voxbet.
The findings of this study underscore the significance of creative and high-engagement strategies for customer acquisition in the iGaming sector. As these startups continue to evolve, their innovative approaches to building customer relationships are setting new trends in the industry.
For a detailed exploration of all the tactics used, Waterhouse VCâs full report is available on their website.
Latest News
Major affiliate QiH Group reports impressive Q4 and FY 2024 financial results
QiH Group, a prominent iGaming affiliate, has announced its financial results for Q4 2024, the three-month period ending 30 September. The results showcase robust performance and ambitious growth in a rapidly evolving, highly regulated and increasingly competitive online market.
Key Q4 Highlights
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Revenue: ÂŁ6.33m, a 73% increase from Q4 2023
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EBITDA: ÂŁ1.43m, a 90% increase from Q4 2023
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FTDs: 49% increase from Q4 2023
Key FY24 Highlights
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Revenue: ÂŁ20.57m, a 59% increase year-on-year
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EBITDA: ÂŁ4.85m, a 59% increase year-on-year
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FTDs: 43% increase year-on-year
CEO Comments
âWe are thrilled to report strong quarterly results that underscore our commitment to innovation and customer satisfaction in the iGaming space,â said Jamie Walters, CEO and co-founder of QiH Group. âStrategic enhancements to our in-house tech, growing the business rapidly and appointing the absolute best people to our C-level team has clearly paid off.â
Operational Highlights
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Strengthened C-suite leadership team with the hire of leading CTO Sachin Saxena
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Expanded into a new sports vertical through the successful launch of Podium Bets, with sports betting expected to deliver up to 15% of full-year revenue activity in 2025
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Average headcount growth of 16% for Q4 2024 and 15% for FY 2024, leading to a significant expansion of the London office
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Entered strategic partnerships with 120 partners, delivering our trusted high quality traffic experience as further evidence of our successful internal strategy
Post-period Outlook
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Finalised C-suite leadership team with the hire of leading CFO Simon Winder
âAs we head into the next trading year, QiH Group looks primed to go from strength-to-strength. Our C-level team is now complete and we have been able to attract some really impressive individuals to our most important senior positions, as proven by our recent hires. Our focus on compliant methods, data-driven results and responsible marketing will enable us to continue delivering value to our partners, clients and customers for the long term,â said Walters.
Latest News
BETBAZAR strengthens product line-up with GR8 Tech partnership
Industry-leading B2B iGaming marketplace unveils collaboration with the high-performance sportsbook and iGaming platform provider to supply even more solutions to clients
Betbazar â the innovative technology company behind the worldâs leading B2B iGaming marketplace â has this month revealed details of a recent partnership with GR8 Tech that will enable it to provide an impressive array of sportsbook solutions to customers.
With GR8 Tech being one of the industryâs most forward-thinking providers of sportsbook and iGaming platform software, the collaboration means all BETBAZAR clients will be able to choose from a wide range of products aimed at providing a more immersive online experience to players.
While GR8 Techâs award-winning sportsbook platform, MTS (managed trading services), and streamlined iFrame will all be available via the BETBAZAR marketplace, the star of the show from an operatorâs perspective will certainly be the companyâs critically acclaimed sportsbook data feed.
GR8 Tech developed this innovative solution to empower iGaming companies to supply an enhanced sportsbook experience to their customers. The GR8 Feed delivers real-time odds, scores, and statistics on approximately 100,000 events from the industryâs most trusted providers.
Covering everything from esports to American football, the feed itself is seamlessly integrated through an API and can harness the power of artificial intelligence to deliver live alerts and a dashboard that breathes life into customersâ statistics. All of this is backed up by bulletproof security features and a dedicated support team thatâs available 24/7, 365 days a year.
Given the data feedâs scope to improve clientsâ revenue streams and the myriad benefits offered by all of the other GR8 Tech solutions, the partnership will further establish BETBAZARâs marketplace as the go-to destination for customers’ iGaming needs. Both parties are already looking forward to the numerous opportunities the collaboration should bring.
Alex Iaroshenko, Chief Executive Officer at BETBAZAR, said: âIt goes without saying that if you want to be the iGaming industryâs leading B2B marketplace, you have to be able to offer the best products available â and in GR8 Techâs innovative range of sportsbook solutions, we believe weâve found a selection of services that will empower operators to offer a best-in-class user experience.
âCovering everything from sportsbook platforms, managed trading services, and the companyâs celebrated data feed, the GR8 Tech products available in our marketplace will ensure we remain at the forefront of innovation while also offering a comprehensive range of options to customers.â
Oleksandr Feshchenko, Deputy CEO & CRO at GR8 Tech, said: âAt GR8 Tech, we really believe in the quality of our products and their potential to help operators stand out and maximise their revenue streams â so the next step is obviously to ensure theyâre seen by as many customers as possible.
âBy partnering with BETBAZAR and making our solutions available via their industry-leading B2B worldwide marketplace, weâll be able to guarantee that even more prospective clients will have access to the services we offer. This will in turn allow us to empower even more operators to provide an enhanced experience to their end users.â
Latest News
Spinosaurus â The Thrilling New Slot Game from PopOK Gaming
PopOK Gaming is thrilled to announce the release of its newest slot game, Spinosaurus â a captivating 3×5 slot that transports players back to the thrilling age of dinosaurs!
With vibrant, colorful visuals and dynamic gameplay, Spinosaurus features the iconic, mighty dinosaur as your guide on an adventurous quest for massive wins. Players can immerse themselves in prehistoric excitement while aiming for incredible rewards.
Key Features:
In the Bonus Game, players encounter the fierce Spinosaurus, spinning for multipliers, free spins, and other exciting rewards. For those eager to jump straight into the action, the Buy Bonus feature lets players skip right into the heart of the adventure for even more fun and potential rewards.
Whether chasing big wins or exploring the ancient world of dinosaurs, Spinosaurus offers a truly wild and exhilarating gaming experience.
Game Overview:
- Provider: PopOK Gaming
- Game Name: Spinosaurus
- Game ID: 134
- Category: Video Slot
- RTP: 96.20%
- Hit Frequency: 37.72%
- Max Win: 2,500x total bet
- Volatility: Medium
- Min/Max Bets: 0.02/100 EUR
- Release Date: October 18, 2024
Dive into the prehistoric era and experience the thrill of Spinosaurus today! Visit popokgaming.com to learn more or contact your PopOK Gaming account manager to add this exciting new game to your platform.
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