Aquisitions/Mergers
Playmob acquired by PlanetPlay parent to create new green video games powerhouse
Sphaira Innovation, a not-for-profit harnessing the power of people and technology to make positive change, has acquired video games market insights specialist Playmob.
The deal, for an undisclosed sum, creates a formal relationship between Playmob and Sphaira Innovation’s PlanetPlay, which is bringing the games industry and players together to fight climate change.
Playmob CEO Jude Ower – who now becomes Chief Strategy Officer (CSO) of Sphaira UK – has worked closely with PlanetPlay on the launch of its Make Green Tuesday Moves campaign, which aims to help games studios and players make important real-world impact in the fight against climate change.
Alongside PlanetPlay CEO Rhea Loucas, Ower also recently led a games industry delegation to the UN Development Programme’s (UNDP) Climate Promise event at UN HQ in New York – an initiative to support countries as they increase their climate action contributions.
Meanwhile, Ower is also the Co-Founder of the Playing For The Planet Alliance and Co-Author of the recently published book ‘Gaming for Good: Unlocking the Power of Gaming to Create a Better World for Us All’, which also supports green projects via PlanetPlay.
And in 2021, she worked with the UNDP on the ‘People’s Climate Vote’, the biggest survey of consumer attitudes towards climate change, which was facilitated through Playmob’s innovative game insights platform and reached 33 million gamers worldwide. The survey had 1.2 million validated votes in 50 countries around the world.
She is speaking this week at the UK Government’s Department for Business & Trade GREAT FUTURES event in Riyadh, Saudi Arabia, where she is discussing how the UK video games industry can work with Saudi Arabia in areas such as gaming and sustainability. She is joined at the event by Sphaira Innovation UK Chairman and Sphaira Innovation AG Board Member Dirk van Daele.
Working alongside PlanetPlay under the Sphaira Innovation umbrella, Playmob is again working with the UNDP on a new and even more ambitious international study of whether people consider climate change to be a global emergency, and how they would like their countries to tackle the issue.
Sphaira Innovation UK CSO Jude Ower said: “Playmob’s mission is closely aligned with PlanetPlay, and we are delighted to announce that we are merging our important efforts, and Playmob is being acquired by PlanetPlay. Through the projects we have been working on together, it is clear that our partnership is a strong move for our industry and pushing the sustainability x gaming agenda forward. PlanetPlay and Sphaira is the right home for Playmob and we are excited for the next part of our green gaming journey together.”
Sphaira Innovation UK Chairman & Sphaira Innovation AG Board Member Dirk van Daele offered: “After having been accepted by major game studios and music artists in supporting our not-for-profit eco donate platform, we are excited for Playmob and Jude to join us. Her efforts and established track record in ‘playing for good’ will help us to scale even faster for the benefit of the climate.”
PlanetPlay CEO Rhea Loucas added: “PlanetPlay as a disruptive NPO is constantly seeking innovative solutions for engaging billions of gamers as part of our mission to combat climate change. We have already been working closely for a long time with Playmob and Jude Ower on a few exciting projects; with the acquisition, we will be able to join forces and achieve our goal together. With three billion players around the world, and through the combination of our gaming and sustainability efforts, we can all collectively make a difference for our planet.”
Aquisitions/Mergers
ENDEAVOR ANNOUNCES MANAGEMENT BUYOUT OF OPENBET AND IMG ARENA
Endeavor Group Holdings, Inc., a global sports and entertainment company, today announced that it has agreed to sell OpenBet and IMG ARENA to OB Global Holdings LLC in a management buyout backed by Ariel Emanuel with participation from executives of OpenBet, including CEO Jordan Levin.
Levin said: “This management buyout allows us to continue executing our vision for increased market expansion and product innovation. Our group is extremely confident in OpenBet’s future considering the premium product offering, superior talent, and solid foundation we already have in place following a strong period of business growth.”
Under the terms of the transaction, OB Global Holdings will acquire the businesses for approximately $450 million, subject to certain adjustments, financed through a mix of cash and debt.
During the sign-to-close period and after closing, Endeavor will continue to market IMG ARENA for sale to a third-party purchaser.
OpenBet powers responsible betting and gaming entertainment for more than 200 market leading operators around the globe. Following close of the transaction, Levin will continue to lead the business as CEO.
The transaction is being pursued, and is a necessary step, for the closing of the proposed Endeavor take-private by Silver Lake. The transaction is subject to customary closing conditions, including approvals required under applicable gaming regulatory authority, and is conditioned on and expected to close immediately prior to the closing of the Endeavor take-private.
Oakvale Capital LLP and The Raine Group acted as financial advisors to Endeavor.
Aquisitions/Mergers
OKTO Acquires Aplauz CH GmbH and Expands in Swiss Market
OKTO has announced the full acquisition of Aplauz CH GmbH, the Swiss subsidiary of Aplauz Financial Services Ltd. This strategic acquisition strengthens OKTO’s presence in the Swiss market, enabling the company to expand its customer base and introduce innovative payment services in the market while maintaining and enhancing the existing infrastructure of Aplauz CH GmbH in the region.
Under OKTO’s ownership, Aplauz CH GmbH will continue to deliver its Aplauz prepaid payment service through online merchants and retail distribution partners, now rebranded as OKTO.VOUCHER. The transition will be seamless, ensuring uninterrupted service for all partners and consumers.
Aligned with its growth strategy, OKTO also introduces OKTO.CASH to the Swiss market—a fast, direct cash-to-online payment solution already established across multiple European markets, including Romania, Greece, Czech Republic, Germany, Cyprus, Italy and Serbia.
Aplauz CH GmbH, now under OKTO’s leadership, holds the necessary regulatory approvals from the Self-Regulatory Organization (SRO) VQF to offer both OKTO.VOUCHER and OKTO.CASH services in Switzerland.
Thanos Mondanos, OKTO’s Head of Business Strategy, said: “Welcoming Aplauz CH GmbH into the OKTO Group marks a significant step forward in our international growth strategy. This acquisition reinforces our commitment to expanding in high-potential markets like Switzerland, allowing us to deliver a stronger portfolio of payment solutions that meet evolving customer demands. We are confident that Aplauz CH GmbH’s established presence, combined with OKTO’s innovative payment technologies, will create substantial value for both users and partners in the region.”
Mathias Wratschko, Senior Distribution Manager at OKTO, said: “This is a pivotal moment for OKTO, our Swiss partners and users. Through the acquisition of Aplauz CH GmbH, we’re set to elevate both transaction volumes and customer experience in Switzerland. By expanding the rebranded OKTO.VOUCHER service and launching OKTO.CASH, we’re enhancing Swiss payment options in a way that promises substantial revenue growth for our partners and increased satisfaction for consumers.”
Goran Abramović, Director of Aplauz Financial Services Ltd., said: “We are thrilled with the successful sale of our Swiss consumer business and have every confidence in OKTO’s capacity to drive further growth in this segment within the Swiss market. Aplauz Financial Services remains fully committed to supporting the Swiss market by continuing to provide our cutting-edge voucher issuing technology platform to OKTO and offering ongoing technical support to our valued partners. We look forward to seeing the positive impact OKTO will bring to this evolving market.”
Aquisitions/Mergers
Gladiators Esports acquires Gods Reign in one of Indian esports’ biggest moves; signs Gujarat Titans Rising champions BGMI Team
Marking one of the most significant acquisitions in the Indian esports landscape, Gladiators Esports has officially acquired Bengaluru-based Gods Reign to unite two of the nation’s leading esports entities.
As part of this acquisition, Gladiators Esports will integrate the Gods Reign into its operations, with Gods Reign retaining its name for the esports team while all other verticals, including content creation and marketing will be under the banner of Gladiators Esports. This consolidation aims to streamline operations, strengthen brand identity, and leverage the combined resources of both entities.
Speaking on the acquisition, Gladiators Esports stated, “We are thrilled to welcome Gods Reign into the Gladiators Esports family. This acquisition reflects our commitment to elevating Indian esports and driving its growth. By integrating the renowned Gods Reign brand and its talented roster, we are not only broadening our reach and influence but also creating a nurturing space for our players and creators to excel. This marks an exciting new chapter, and we eagerly look forward to shaping a bright future for Indian esports.”
In line with this transition, Gods Reign has onboarded one of India’s most decorated Battlegrounds Mobile India (BGMI) lineups, featuring star players who have consistently proven themselves on the biggest stages and have multiple major accolades to their name.
“This acquisition by Gladiators Esports represents a pivotal step for both Gods Reign and the Indian esports ecosystem. By combining our expertise, experience, and shared vision for advancing Indian esports, we are poised to deliver unmatched experiences and achievements. Our new BGMI roster, featuring both seasoned talent and fresh perspectives, embodies the high level of competition we’re committed to bringing. Through this strategic move, we aim to amplify opportunities for our athletes, engage our community in exciting new ways, and elevate Indian esports on the global stage,” said Rohith KR, CEO of Gods Reign.
The team will be led by In-Game Leader (IGL) Ammar Khan (Destro), joined by his former teammates Justin Nadar (Justin) and Parth Garg (DeltaPG). Together, this trio has proven to be a formidable force in official tournaments last year, capturing the BGMI Series (BGIS) 2023 title and BGMI Masters Series (BGMS) 2023 and earning runner-up position in BGMI Pro Series (BMPS) 2023.
Strengthening the roster further is Shubham Ranjan Sahoo (NinjaJOD), who clinched the BGIS 2024 championship and was a runner-up at last year’s India-Korea Invitational. Former BGMI athlete Robin Singh (Robin), who recently led Destro, Justin, DeltaPG, and NinjaJOD to victory in the Titans Rising tournament hosted by the Gujarat Titans cricket team, will be coaching this skilled lineup.
The newly assembled team, which had a combined prize pool earnings of approximately INR 2.5 crores ($276,703) in FY23, brings fresh potential to build on their impressive track record and aim for even higher accolades in the upcoming tournaments.
“Having previously played with these talented players and achieved success together, returning to Gods Reign feels like a true homecoming and it’s an honour to reunite under this banner. This acquisition unites some of India’s top esports talent, all of whom are dedicated to constant improvement and focused on victory. With our combined strengths and support, we hope to set new benchmarks in BGMI and demonstrate our potential on both national and international stages,” commented Ammar Khan aka Destro, IGL of Gods Reign.
In addition to its esports rosters in Counter-Strike 2, Pokémon UNITE, and BGMI, Gods Reign is also home to some of India’s top gaming creators, including Thor Gaming, Harshdeep Singh, Red Parasite, Miss Senorita, AJ Jeffy and many others. Collectively, they boast over 6 million YouTube subscribers and more than 1 million Instagram followers.
Together, Gladiators Esports and Gods Reign are ready to make waves in India’s rapidly growing content creation and esports ecosystems.
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