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Multiplayer online casino games are rapidly becoming a reality

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Multiplayer online casino games are rapidly becoming a reality
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Tony Plaskow, Commercial Director at Black Cow Technology, says that it won’t be long before multiplayer iCasino games will become their own genre, a similar effect to the explosion of multiplayer video games like Fortnite and Call of Duty.  

 

If you look at the most popular mobile and video games, it’s massively multiplayer online titles such as League of Legends, Dota2 and Fortnite that dominate the charts. What makes these games so popular? The multiplayer, interactive gameplay they provide.

Take a side glance at the online gambling industry and, until now at least, there hasn’t been a truly multiplayer experience available to players. But basic multiplayer experiences are starting to appear in different forms in the iGaming space – recent news of FanDuel’s acquisition of Beyond Play being an example.

The iGaming industry has been a little slow when it comes to keeping pace with the mobile and video games industry, but this is because multiplayer online casino games present significant technical challenges that we have had to work hard to resolve.

At Black Cow we have spent almost four years – and a lot of money –building a powerful and flexible multiplayer technology suite that can be used by any operator or supplier to develop any type of multiplayer game. This has been done with regulatory and compliance requirements in mind, too.

It’s great to see different companies taking different approaches to multiplayer games, and I’ve been lucky to work with several to help in their efforts to overcome the challenges presented – I was a Founding Director and Advisor to BeyondPlay and have seen Black Cow’s innovative Multiplayer Remote Gaming Server develop.

Multiplayer presents a massive opportunity for developers and operators. Why? Because consumer preferences are changing and this type of content is exactly what they are looking to engage with.

Outside of iGaming, people are seeking entertainment experiences that are social and interactive. They want to play with their friends, in collaborative teams, to enhance their gaming experiences. Applied to gambling, this means they want to enjoy the way they play in real-world casinos:playing side by side on a blackjack table, sharing a roulette spin or craps roll, or hitting a slot spin next to others. Why shouldn’t people have this kind of experience when playing online?

Suppliers and operators must now bring these experiences to desktop and mobile play if they are to meet player expectations, especially among the lucrative Millennial and Gen Z cohorts who are not interested in traditional, single-player, casino games like blackjack, roulette, and slots. Black Cow’s MultiPlayer Remote Gaming Server can be used to develop interactive multiplayer casino games to attract this younger demographic.

Just how operators and suppliers go about this will depend on the technology solutions available. For example, Black Cow’s interactive event-driven gameplay approach is diametrically different to BeyondPlay’s pooled stake concept.

Black Cow’s Multiplayer RGS allows multiple players to share an interactive experience on the very same game at the same time. This makes our product the only transactional multiplayer server in the market right now – players can enjoy the same base game in real time whether the same deck of cards, the same slot, to share a bonus round and winning experience together.

It can support any game type and provides a robust foundation for easily adding features and functionality such as community jackpots, bonus rounds and tournaments.

The advantages that can be unlocked through this content are significant. Multiplayer games help operators and suppliers create compelling experiences that foster strong player loyalty and brand awareness, in addition to the social, interactive, and ultimately more enjoyable gaming they provide.

For example, our technology is being used right now by the likes of Pixiu Gaming, PlayJeux Studios and Light & Wonder to create multiplayer slots. Playing in pods of 4 players, each player plays their own base game but, once one of the players in the pod triggers the bonus, everyone goes in and plays the bonus round together.

The first title to launch will be Light & Wonder’s Raging Rhino Multiplayer Wonderverse, set to hit online casino lobbies in the summer. This will appeal to fans of the original game, who can experience it in multiplayer for the first time while welcoming new players to the title and the format.

Using existing, player-favourite titles to introduce the multiplayer format allows players to familiarise themselves with how it all works through a game they already know well. This is the approach Light & Wonder is taking, with two huge classic titles to follow hot on the heels of Raging Rhino.

With each, the standard game is taken to the next level with a thrilling, interactive and fun set of multiplayer bonus rounds.

But this is just the start of what can be achieved via the Black Cow Multiplayer RGS and with multiplayer games in general. For me, the idea of launching multiplayer online casino games, with an experience similar to Fortnite and Roblox, is no longer a fantasy. The technology is now available to develop such a player experience, an experience that players are calling out for.

This is why multiplayer games are now hitting the headlines, and why the entire Black Cow team and I are so excited to be pioneering the tech required to deliver this content and the endless opportunities it provides.

Industry News

LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy

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LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.

The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.

Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.

“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.

“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”

The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.

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Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead

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Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.

With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.

Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.

“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.

With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.

“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.

According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.

“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.

Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.

“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.

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Industry News

Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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