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Multiplayer online casino games are rapidly becoming a reality

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Multiplayer online casino games are rapidly becoming a reality
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Tony Plaskow, Commercial Director at Black Cow Technology, says that it won’t be long before multiplayer iCasino games will become their own genre, a similar effect to the explosion of multiplayer video games like Fortnite and Call of Duty.  

 

If you look at the most popular mobile and video games, it’s massively multiplayer online titles such as League of Legends, Dota2 and Fortnite that dominate the charts. What makes these games so popular? The multiplayer, interactive gameplay they provide.

Take a side glance at the online gambling industry and, until now at least, there hasn’t been a truly multiplayer experience available to players. But basic multiplayer experiences are starting to appear in different forms in the iGaming space – recent news of FanDuel’s acquisition of Beyond Play being an example.

The iGaming industry has been a little slow when it comes to keeping pace with the mobile and video games industry, but this is because multiplayer online casino games present significant technical challenges that we have had to work hard to resolve.

At Black Cow we have spent almost four years – and a lot of money –building a powerful and flexible multiplayer technology suite that can be used by any operator or supplier to develop any type of multiplayer game. This has been done with regulatory and compliance requirements in mind, too.

It’s great to see different companies taking different approaches to multiplayer games, and I’ve been lucky to work with several to help in their efforts to overcome the challenges presented – I was a Founding Director and Advisor to BeyondPlay and have seen Black Cow’s innovative Multiplayer Remote Gaming Server develop.

Multiplayer presents a massive opportunity for developers and operators. Why? Because consumer preferences are changing and this type of content is exactly what they are looking to engage with.

Outside of iGaming, people are seeking entertainment experiences that are social and interactive. They want to play with their friends, in collaborative teams, to enhance their gaming experiences. Applied to gambling, this means they want to enjoy the way they play in real-world casinos:playing side by side on a blackjack table, sharing a roulette spin or craps roll, or hitting a slot spin next to others. Why shouldn’t people have this kind of experience when playing online?

Suppliers and operators must now bring these experiences to desktop and mobile play if they are to meet player expectations, especially among the lucrative Millennial and Gen Z cohorts who are not interested in traditional, single-player, casino games like blackjack, roulette, and slots. Black Cow’s MultiPlayer Remote Gaming Server can be used to develop interactive multiplayer casino games to attract this younger demographic.

Just how operators and suppliers go about this will depend on the technology solutions available. For example, Black Cow’s interactive event-driven gameplay approach is diametrically different to BeyondPlay’s pooled stake concept.

Black Cow’s Multiplayer RGS allows multiple players to share an interactive experience on the very same game at the same time. This makes our product the only transactional multiplayer server in the market right now – players can enjoy the same base game in real time whether the same deck of cards, the same slot, to share a bonus round and winning experience together.

It can support any game type and provides a robust foundation for easily adding features and functionality such as community jackpots, bonus rounds and tournaments.

The advantages that can be unlocked through this content are significant. Multiplayer games help operators and suppliers create compelling experiences that foster strong player loyalty and brand awareness, in addition to the social, interactive, and ultimately more enjoyable gaming they provide.

For example, our technology is being used right now by the likes of Pixiu Gaming, PlayJeux Studios and Light & Wonder to create multiplayer slots. Playing in pods of 4 players, each player plays their own base game but, once one of the players in the pod triggers the bonus, everyone goes in and plays the bonus round together.

The first title to launch will be Light & Wonder’s Raging Rhino Multiplayer Wonderverse, set to hit online casino lobbies in the summer. This will appeal to fans of the original game, who can experience it in multiplayer for the first time while welcoming new players to the title and the format.

Using existing, player-favourite titles to introduce the multiplayer format allows players to familiarise themselves with how it all works through a game they already know well. This is the approach Light & Wonder is taking, with two huge classic titles to follow hot on the heels of Raging Rhino.

With each, the standard game is taken to the next level with a thrilling, interactive and fun set of multiplayer bonus rounds.

But this is just the start of what can be achieved via the Black Cow Multiplayer RGS and with multiplayer games in general. For me, the idea of launching multiplayer online casino games, with an experience similar to Fortnite and Roblox, is no longer a fantasy. The technology is now available to develop such a player experience, an experience that players are calling out for.

This is why multiplayer games are now hitting the headlines, and why the entire Black Cow team and I are so excited to be pioneering the tech required to deliver this content and the endless opportunities it provides.

Industry News

Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising

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The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.

Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRV’s Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.

By using influencers and terms like “free money”, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointer’s findings.

Pointer’s research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as “fast money” and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.

Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.

With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.

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Compliance Updates

UKGC: Market impact data on gambling behaviour – operator data to Oct 2024

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UKGC: Market impact data on gambling behaviour - operator data to Oct 2024
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The Gambling Commission has published further data on the gambling industry in Great Britain.

This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britain’s high streets.

Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.

This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.

The latest operator data shows:

  • online total Gross Gambling Yield (GGY) in Q2 (July to September) was £1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
  • real event betting GGY increased by 6 percent YoY to £453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
  • slots GGY increased 16 percent to £680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
  • the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from £4.20 to £4.13 in the equivalent timeframe
  • LBO GGY decreased by 1 percent to £533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
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Industry News

Petra Maria Poola Joins Xace as Group Commercial Director

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Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.

Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.

In her new role, she will mainly oversee the growth of the group’s sales, marketing and account management functions, ensuring a cohesive strategy that supports Xace’s ambitious expansion plans.

“I am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. I’m looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,” said Petra Maria Poola.

Reuben Abel, CEO of Xace, said: “Petra’s extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xace’s market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.”

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