96.com Becomes Clarets’ New Front of Shirt Partner

Burnley Football Club has confirmed that 96.com will feature as the Official Front of Shirt Partner for both the men’s and women’s teams as part of a two-year deal.

As a premium sports and gaming entertainment platform, 96.com hosts Casino, Virtual, and Online Betting services and has become one of the industry’s fastest-growing platforms. Established in 2019, 96.com continues to demonstrate a fan-first mentality providing users with a premier gaming experience globally.

96.com will be represented on the front of the Club’s home, away, and third kits for the 2024/25 season as the Clarets fight for promotion back to the Premier League. The partnership will also earn 96.com prominent branding assets across other physical, digital and social media assets.

Stuart Hunt, President of Business Operations at Burnley Football Club, said: “We are excited to welcome 96.com as our Official Front of Shirt Partner. We are impressed by their dedication to innovation, customer satisfaction, and responsible gaming.

“96.com have invested a record commercial fee for Burnley FC while playing in the Championship. With their support, the Club will be able to further invest in the Club’s infrastructure and football ecosystem, creating the best possible product on and off the pitch.

“The premium sports and gaming entertainment platform are the latest of several global partners to join the Burnley FC family, highlighting the Club’s commitment to becoming a global and innovative brand.”

A 96 .com spokesperson said: “We’re delighted to announce our two-year partnership with Burnley FC, a deal that signals our arrival as a major player on the UK sports and gaming entertainment market.

“96 .com’s exponential growth and success in recent years is testament to our fan-first approach that delivers the No.1 betting experience for sports fans. We firmly believe in the Club’s future vision and can’t wait to support the team next season on their quest to return to the Premier League.”

The Clarets 2024/25 home kit will be available to purchase online and in-store this month.