Latest News
AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL
![AC MILAN AND BOOMERANG SIGN A NEW REGIONAL PARTNERSHIP DEAL](https://europeangaming.eu/portal/wp-content/uploads/2024/07/AC-MILAN-x-BOOMERANG_Key-Visual.png)
The global company offering a wide range of iGaming products becomes Rossoneri’s Official Regional Betting Partner in Europe
AC Milan is delighted to announce a new partnership with Boomerang, which will see the company become the Official Regional Betting Partner of the Rossoneri in Europe.
Boomerang, a global company founded in 2021, has rapidly established a strong worldwide presence. Its portfolio features a diverse range of sports betting products, including the flagship brand – Boomerang Sportsbook. The company has demonstrated a commitment to innovation and customer satisfaction, underscored by numerous industry awards.
This partnership represents a significant milestone for both AC Milan and Boomerang. Both organizations are dedicated to building solid brand credibility and creating an innovative, long-term vision. Boomerang’s rapid growth and dynamic approach align perfectly with AC Milan’s commitment to excellence, strategic global growth, and fan engagement.
Maikel Oettle, Chief Commercial Officer of AC Milan, commented: âWe are excited to team up with Boomerang, as this partnership holds great value for our fans. Together, we aim to enhance fan engagement across Europe, offering unique experiences that celebrate our shared passion for sports. By working closely with Boomerang, we look forward to creating memorable moments and strengthening our connection with sports enthusiasts in Europe.â
Ivan Kraynov, Co-Founder of Boomerang, added: âWe are incredibly excited to become the Official Regional Betting Partner of AC Milan. This collaboration with the Rossoneri marks a significant milestone for Boomerang. We join forces with the team with which we share our commitment to winning, bravery, and innovation. Together, we’ll strive to drive sports trends and deliver an exclusive experience to fans, partners, and users.â
Latest News
BGaming evokes cartel chaos in Grand Patron
![BGaming evokes cartel chaos in Grand Patron](https://europeangaming.eu/portal/wp-content/uploads/2024/07/Grand_Patron_1200x630.png)
Popular iGaming content provider BGaming is taking fearless players to the depths of the Grand Patron criminal empire. This feature-packed release includes two additional reels, a trio of modifiers, multipliers, three types of Free Spins modes, and a Wild symbol.
The cinematic video slot sees players step into the shoes of a cartel boss as two extra horizontal reels dictate their fate. They both reveal one random symbol during each spin in the main game, with the power to unlock one by one during the Free Spins mode.
Unpredictable gameplay is the main appeal of Grand Patron, with Spawner, Prison and Bombastic modifiers shaping its direction. Spawner sees a Wild or any regular symbol appear on both additional reels, leading to three of these symbols being added to the main game field. Prison features a question mark symbol landing on one of the additional reels, while the other sees a paytable symbol drop. The paytable character on the main reels will then be locked for a respin. If the Prison symbol lands on both extra reels, all symbols are locked and the screen is filled with one random paytable symbol, resulting in a win across all 20 paylines.
The Bombastic modifier occurs when a bomb symbol appears on one additional reel and any regular symbol on the other. The corresponding regular symbol on the main reels then explodes at the end of the spin. Random symbols fill the spaces, with the potential for future wins. Two bombs on additional reels clear the reels and trigger respins.
Free Spins mode is granted when two Scatters appear on the extra reels during the main game, with an initial 12 spins triggered. If a Prison symbol lands at the start of the round, three extra free spins are awarded. Additionally, players can purchase one of three Free Spins modes for between x100, x250 or x1,000 of their bet amount.
The Wild has the power to substitute all paying symbols in Grand Patron, while the Multiplier can greatly increase wins.
Aliaksej Baliukonis, Game Designers Team Lead at BGaming, said: âJust like a life of crime depicted in cartel movies, Grand Patron has twists and turns at every spin. Players who like unpredictable, high-volatility games will enjoy this release, which is one of our most feature-rich titles to date.â
Aquisitions/Mergers
EveryMatrix acquires FSB Technology in all-cash deal
![EveryMatrix acquires FSB Technology in all-cash deal](https://europeangaming.eu/portal/wp-content/uploads/2024/07/EveryMatrix-acquires-FSB-Technology.png)
EveryMatrix has acquired FSB Technology, a leading global full turnkey and specialist sportsbook technology provider in an all-cash deal.
The acquisition will further bolster OddsMatrix, EveryMatrixâs tier-1 sportsbook platform and odds feeds division, generating immediate additional revenues, cross-company synergies and firmly establishes a presence in the UK, Ireland and Africa where FSB has developed strong market share.
Founded in 2007 by Sam Lawrence and David McDowell, FSB is a leading B2B sportsbook technology supplier based in London, offering full end-to-end turnkey solutions including Player Account Management (PAM), sports betting and casino platform solutions.
EveryMatrix will incorporate key FSB features into its offering, including what has been recognised as one of the strongest horse racing products among sportsbook providers.
Customers will further benefit from EveryMatrixâs superior modular products including casino, games and aggregation, payments, player account management, managed services or affiliate management and data tracking.
Once migrated to OddsMatrix, they will gain access to proven, tier-1 sportsbook and odds feeds products, as well as EveryMatrixâs technology, development and resource pipeline, decades of industry expertise within its 1,000 employee strong workforce across 13 locations worldwide and a global network of partners.
OddsMatrix has gone from strength-to-strength launching several large-scale digital projects for tier-1 brands across Europe including Bet-at-home and the Hungarian national lottery companyâs (SZRT) online brand TippmixPro.
OddsMatrix achieved its best year in 2023, setting record growth, profitability and a record number of bets for tier-1 customers. It experienced a 75% Year-on-Year (YoY) rise in total bets, skyrocketing profitability up 90% while also driving live events up by a third (31%) to more than 1.8 million events for the year. With the FSB deal, this strong growth is set to continue.
Ebbe Groes, Group CEO of EveryMatrix, said: âIâm delighted to announce our purchase of FSB Technology and Iâm proud of the EveryMatrix team that has been involved in making this deal happen so effortlessly.
âThis is our most ambitious acquisition to date, by value, size, and complexity. There was a huge amount of internal teamwork behind the scenes to ensure this process was managed efficiently which is a great credit to everyone. Our ability to quickly transact and get this over the line so smoothly has been very impressive.
âThis transaction facilitates our long-term growth strategy of entering and growing within a greater number of regulated markets, including the UK, Ireland and Africa, where many FSB clients operate. It also allows us to accelerate this process, diversify our customer and revenue profiles, while simultaneously migrating customers to a stronger, high performing product proven to deliver exceptional results.â
Adam Smith, CEO of FSB Technology, said: âFSB has achieved a lot over the last 18-20 months including expansion into new markets and launching innovative propositions. Joining together with EveryMatrix represents another major milestone for FSB. We are delighted and excited by the new opportunities this deal could create, through the sharing of our unique capabilities as well as accelerating the growth of FSB’s existing partners.â
Compliance Updates
Kansspelautoriteit to Improve Dutch Gaming Hallsâ Duty of Care
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/10-2.jpg)
Kansspelautoriteit, the Dutch gaming authority, has stated that it will utilise investigative findings to improve the duty of care at gaming halls across the Netherlands.
Throughout December 2023 and January 2024, KSA inspectors visited 20 gaming facilities across the country to investigate how duty of care was being implemented.
Sharing its findings, the gaming authority noted that the majority of gaming halls paid attention to duty of care, but added that its implementation could be improved upon in certain areas.
The KSA stated that gaming halls have taken steps to meet the duty of care requirements in the KOA Act, including preventing and limiting gambling addiction as much as possible, but the âpractice is not always sufficiently in line with the expressed good intentions and what is included in the policyâ.
âIt is striking that the personal circumstances and playing behaviour of regular players are (more or less) known. But there is sometimes a lack of actually addressing players, registering signals and interventions and intervening in the arcades examined,â said the authority.
Long playing times were regarded by all gaming halls as a âworrying signalâ, but monitoring methods were not always elaborated and not a single venue investigated applied a maximum playing time, which the KSA stated was âparticularly important at arcades that are open 24 hours, because there is no natural âstopping momentâ for playersâ.
The KSA revealed that playing on multiple machines and reserving slot machines was allowed at all gaming halls visited, which while not prohibited, can be a factor in excessive gaming behaviour.
Other excessive gaming behaviour â visiting for a long time and/or with great regularity and a high number of debit card transactions per visit â was not sufficiently monitored by several venues.
Letters were sent by the KSA to the gaming halls following inspections, citing specific improvement points for each location.
The authority concluded: âGuidance will follow later this year for all permit holders, containing an elaboration of the points identified and more specific attention to the duty of care of arcades. The KSA will then monitor compliance with this more strictly.â
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