Latest News
Boomerang Announces a Collaboration with Women’s Football Star Alisha Lehmann
![Boomerang Announces a Collaboration with Women’s Football Star Alisha Lehmann](https://europeangaming.eu/portal/wp-content/uploads/2024/08/Boomerang-x-Alisha.jpg)
An alliance with a popular football player will strengthen Boomerang’s position at the forefront of sports and entertainment
Boomerang is thrilled to announce a groundbreaking partnership with Alisha Lehmann, one of the world’s most popular women’s football stars, Juventus forward. This collaboration marks an important step for Boomerang Sportsbook, enhancing the company’s connection with players and partners while reinforcing its position at the forefront of sports and entertainment.
Alisha Lehmann, renowned for her dynamic play and strong engagement with her fans, aligns perfectly with Boomerang Sportsbook’s commitment to innovation and entertainment. Her influence and vibrant approach resonate with Boomerang’s values of openness and enthusiasm. Through this partnership, the company aims to boost its visibility and deliver an even more engaging experience to audiences for fun and win.
“We are delighted to partner with Alisha Lehmann,” said Ivan Kraynov, Co-Founder of Boomerang. “This partnership is a logical step in our strategy to collaborate with leading European athletes and clubs. In July we announced cooperation with the top European football team – AC Milan, now we are starting a partnership with one of the best women’s football players. Alisha’s commitment to excellence and her dynamic approach is a great fit for our brand’s vision of leading in sports and entertainment.”
Alisha Lehmann expressed her enthusiasm about the collaboration: “Working with Boomerang Sportsbook is an exciting opportunity because they are a sports-oriented brand that embodies energy, fun, and innovation. Boomerang’s approach to combining sports, gaming, and entertainment resonates deeply with me, and I’ll be eager to contribute to delivering positive and exhilarating experiences for customers.”
Latest News
All about Stefan Affpal affiliate marketing journey: an exclusive interview by Peaky Ads
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In a groundbreaking interview conducted at a bustling business center in Milan, Vasilii Gamov, CEO of Peaky Ads marketing agency, had the privilege of sitting down with one of Europe’s most influential figures in affiliate marketing.
With over 200 conferences attended and nearly the same number of speeches delivered, Stefan Muehlbauer, also known as Affpal, currently a Head of Masters in Cash, has managed and paid out an astonishing $120 million to direct affiliates, while training over 100 affiliate managers and countless others through his courses.
In the exclusive video, Vasilii will delve deep into the personal journey of Stefan, exploring all about his journey in affiliate marketing, from business launch and biggest deal to life moments and Master in Cash management. Viewers will hear firsthand about his initial path into the industry, the challenges he faced, and the monumental wins that defined his career.
The conversation will take through the inception of his project, Affpal. Stefan shares insights on his mission to revolutionize affiliate marketing, the unique services he provides, and how he distinguishes himself from competitors.
As we shift focus to Mastersincash, viewers will learn about the recent transition in leadership following Raul Cruz’s departure. Stefan outlines his vision for growth and innovation within this legacy brand, emphasizing the importance of adapting to modern challenges while maintaining core values.
Throughout the interview, Vasilii and Stefan will explore essential topics such as discipline, work-life balance, and the role of luck in success. Stefan will also offer valuable advice for newbies and professionals on how to thrive in this dynamic affiliate industry.
Watch the interview to see Vasilii Gamov from Peaky Ads and Stefan Muehlbauer aka Affpal uncover the secrets behind a remarkable career in affiliate marketing and gain invaluable insights that could inspire your own journey.
To get more information and watch the full interview, check out Peaky Ads Agency’s official YouTube channel!
Latest News
Gaming Americas Weekly Roundup – September 2-8
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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Golden Matrix Group announced that the Company is progressing in its efforts to expand its market presence, particularly with its anticipated entry into the U.S. iGaming market. The Company, through its subsidiary Expanse Studios, which specialises in the production and distribution of iGaming content, is currently in the process of applying for the New Jersey Casino Service Industry Enterprise license.
Comanche Nation Casino has been recognised as the No. 1 Casino in the state at Oklahoman’s annual Community Choice Awards. The award programme recognises destinations throughout Oklahoma that provide exceptional service and experiences to the community and guests. Award finalists were invited to an awards gala at the Embassy Suites in Oklahoma City. In attendance to accept the award on behalf of Comanche Nation Casino was Shandi Tahhahwah, General Manager, and Megan Norberto, Marketing Manager.
Latest News
Explore Key Markets at SBC Summit’s Global Markets Lounge
![Explore Key Markets at SBC Summit’s Global Markets Lounge](https://europeangaming.eu/portal/wp-content/uploads/2024/09/200-5-Sep-05-2024-08-53-39-3745-AM.png)
SBC Summit, happening from September 24-26 at Feira Internacional de Lisboa, will take a global approach, offering comprehensive insights into the regulatory challenges, market opportunities, and emerging trends shaping the gaming industry.
A highlight of the summit is the Global Markets Lounge, featuring a series of brief, expert-led sessions on the latest developments in key regions. Each 15-minute session will be followed by a 45-minute discussion.
In total, 11 sessions will cover a wide range of markets:
Mexico
As Mexico faces potential political shifts after the 2024 elections, the market must prepare for new challenges. With regulatory change a priority but no clear direction yet, operators are strategising for various scenarios. Dr. Miguel Ángel Ochoa Sánchez, President of AIEJA, will provide insights on navigating these uncertainties.
Africa
Africa’s growing tech-savvy population presents a huge opportunity for the gaming industry. This session, led by Jeremiah Maangi, Founder & CEO of iGaming AFRIKA, will explore whether regulation will help or hinder new entrants, focusing on key markets like South Africa and Nigeria.
Brazil
Brazil’s recent regulation of sports betting and land-based casinos has triggered industry growth. Udo Seckelmann, Head of Gambling & Crypto at Bichara & Motta, will discuss the sustainability of this boom and the evolving landscape of marketing and affiliation in Brazil’s sports culture.
Philippines
Marie Antonette “Tonet” Quiogue, Principal at Arden Consult, will share expert insights on the Philippines’ market dynamics, focusing on opportunities and challenges for operators looking to enter or expand in this market.
USA
As the sports betting market in the USA consolidates, new entrants face the challenge of competing in a saturated environment. Mark Balestra, US Special Counsel at Segev LLP, will discuss the future of iGaming expansion, potential new market entries, and the ongoing quest for regulatory harmony across states.
UK
The UK is the world’s largest regulated market by revenue. With 2024 bringing both elections and the UKGC’s anticipated white paper on gambling, this year could be pivotal for the industry. Will changes in UK laws spark a global ripple effect? Hear from Wes Himes, Executive Director of Standards and Innovation at the Betting and Gaming Council.
Portugal
Portugal’s iGaming market posted record profits in Q1 2024, driven by iCasino growth despite a retraction in sports betting. Pedro Cortes and Luís Portela de Carvalho, Partners at Rato, Ling, Lei & Cortés – Advogados, will examine the evolving regulatory landscape and its impact on operators, particularly regarding concerns over unsafe gambling practices.
Canada
Two years after Ontario opened its doors to commercial iGaming operators, only one other province (Alberta) has announced similar plans. Paul Burns, President & CEO of the Canadian Gaming Association, will explore which provinces might be next and the opportunities for growth in the Canadian market.
Italy
Italy, Europe’s second-largest gambling market, is undergoing a major regulatory overhaul. Quirino Mancini, President of IMGL, will discuss the implications of these changes, including the expiry of all online licences at the end of the year and new regulations on advertising and data security.
Germany
Germany’s gaming market faces challenges such as black market activity and restrictive regulations. Luka Andric, Managing Director of the Deutscher Sportwettenverband, will offer insights into the opportunities and potential for further market development despite these hurdles.
India
India’s nascent online gaming industry was shocked by the imposition of a 28% levy on gaming revenues. Manav Bhargava, Lawyer & Head of India Desk at Segev LLP, will discuss the implications of this move and what it signals for the future of regulation in the world’s largest democracy.
Rasmus Sojmark, CEO & Founder of SBC said: “The Global Markets Lounge is a testament to SBC’s commitment to providing deep, region-specific insights for our attendees. By bringing together experts and industry leaders in one space, we’re ensuring that participants have access to the latest developments and opportunities across key global markets. Our aim is to empower delegates with the knowledge they need to navigate and succeed in these dynamic environments.”
The Global Markets Lounge is located at C202 (between entrances 3 and 4), with sessions running daily. On Tuesday, sessions will cover Mexico, Africa, and Brazil. Wednesday will focus on the Philippines, USA, UK, and Portugal. Thursday’s sessions will explore Canada, Italy, Germany, and India.
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