Latest News
SOFTSWISS Launches Expert Casino SEO Guide
SOFTSWISS, a global tech company with over 15 years of experience in iGaming, presents a new comprehensive report about online casino SEO audit and optimisation. ‘Casino SEO Audit: The Ultimate Guide’ is set to deliver insights for organically promoting any iGaming project.
iGaming brand promotion has many restrictions. Apart from using affiliate marketing, adopting a robust system of SEO rules can also help to increase the casino website’s visibility to online search engines. According to the surveys, SEO provides the highest return on investment of any digital marketing activity at over 29%.
SOFTSWISS surveyed SEO professionals at the company and researched best practices to present an ebook for online casino SEO optimisation. By downloading the Casino SEO Audit Guide operators gain access to a robust set of comprehensive checklists and ‘to-do’ lists for conducting SEO audits, along with verified improvement tips.
Why is SEO Important for Online Casinos?
SEO ensures long-term growth by reducing reliance on paid advertising. Correct website optimisation improves search engine visibility. SEO is also about organic traffic growth as an element of the entire marketing strategy. Attracting traffic to a poorly optimised, unfriendly website can turn into a waste of budget.
A firm SEO basis improves the efficiency of the overall marketing effort. It also increases user trust and makes the site more accessible and user-friendly. This attracts new players and increases conversions, which is key to sustained success in the highly competitive iGaming industry.
Key Steps to Upgrade Online Casino SEO
When reviewing SEO strategy, SOFTSWISS experts suggest following essential elements:
- Keyword Check. Keywords should be localised to the language of the target audience. Specific long-tail keywords carry higher intent and, ultimately, are likely to bring more conversions.
- On-Page SEO is a basic element of any online casino SEO plan. Its goal is content optimisation and structuring. A well-organised and user-friendly website is essential both for search engines and for players.
- Off-Page SEO is a crucial tool for enhancing an online casino’s reputation across the web. Collaborating with review portals, affiliates, and industry influencers can boost visibility and trust among the target audience. Backlinks from reliable sources will enhance search engine rankings and bring referral traffic to the website.
- Technical SEO. The site’s speed, interactivity, and visual stability are of high importance for Google search. These factors also play a vital role in ensuring a positive player experience.
- Constant Optimisation. Ongoing review of all the steps above and regular improvement is routine and obvious work. SEO improvement is set to be a lasting process for achieving better and better results.
Pavel Kaplunov, Head of Content Marketing, comments: “Content optimisation, good structuring and user-friendliness – these parts of SEO help to improve a website’s visibility and credibility. Its importance lies in the ability to gain sustainable and cost-effective organic traffic. For highly competitive businesses, like iGaming projects, effective SEO can be the deciding factor between being discovered by potential players and being overlooked.”
The Casino SEO Audit Guide is available for download via the link and allows casinos to access well-structured, proven insights for SEO optimisation.
About SOFTSWISS
SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.
Latest News
Amusnet Enters into Partnership with Netwin
Amusnet has entered into a partnership with Netwin, owned by RB Holding, a leader in the entertainment industry since 1956. The collaboration between the gaming provider and the Italian operator reflects a shared commitment to promoting a safe and enjoyable gaming environment while delivering top-tier offerings nationwide.
“Recently, we earned recognition as one of Italy’s leading casino providers, and we confidently attribute this achievement to the strategic partnerships we have cultivated, which play a vital role in driving our success. With Netwin’s local expertise, we are set to strengthen our presence in the Italian market further, enhance player protection, and ensure responsible gaming. Additionally, we are thrilled to bring our top-notch portfolio to the platform, allowing enthusiasts to enjoy an exciting and immersive gaming experience,” said Polina Nedyalkova, Director at Amusnet Italy.
“The third quarter of 2024 couldn’t have ended on a better note. We are proud of the partnership with Amusnet and eager to gauge the engagement of our players with its internationally award-winning game selection. Our team has quickly succeeded in creating a strongly identifiable brand, and while we still consider ourselves very much a startup, we are also aware of the level of maturity we have achieved. Every new partnership, especially one as valuable as the recent agreement with Amusnet, drives the enthusiasm with which we approach the challenges ahead,” said Simone Paderi, Commercial Director of Netwin.
Players can find Amusnet’s top performers on Netwin’s website, including 20 Golden Coins, Extra Crown, Shining Crown, and Royal Secrets, as well as the latest releases like Cavemen and Dinosaurs and Stoichkov #8.
Asia
Chinese Football Bans 43 for Life Over Gambling and Match-Fixing Scandal
Chinese football authorities have banned 43 individuals for life due to their involvement in gambling and match-fixing scandals. The list includes three former China international footballers and South Korean World Cup player Son Jun-ho.
China’s extensive football corruption crackdown campaign has been ongoing since 2022. The National Sports General Administration and the Ministry of Public Security have led efforts to address issues of match-fixing and gambling in the sport. They have investigated over 120 matches, involving 83 players, referees, coaches and club officials. To date, 44 individuals have been sentenced, with 34 receiving prison terms.
The recent announcement of these lifetime bans came shortly after the national team’s 7-0 loss to Japan.
Son Jun-ho, who played for Shandong Taishan in the Chinese Super League and represented South Korea in the 2022 World Cup, has been accused of participating in match-fixing and accepting bribes. Son returned to South Korea in March 2024 after being detained in China since May 2023. The authorities initially stated that he was held “on suspicion of accepting bribes by non-state employees” but did not provide further details.
Other notable figures banned include Jin Jingdao, a former Shandong Taishan player, and Chinese international players Guo Tianyu and Gu Chao.
Central Europe
Octoplay goes live in Slovakia with an exclusive partnership with Nike
Octoplay continues its expansion in Europe by going live in Slovakia with a strategic partnership with Nike, the largest betting company in the country. This move marks Octoplay’s third major market milestone in the last four weeks, following its entry into Denmark and obtaining a license in Greece.
Octoplay will launch a portfolio of 10 games, including the title Eggsponential, exclusively on Nike’s platform in Slovakia. The partnership goes beyond game integration, with Octoplay set to deliver a bespoke version of its opt-in jackpot solution, Jackpot Hunt. This collaboration demonstrates both companies’ commitment to long-term market growth and innovation.
Nick Vuchev, Commercial Director at Octoplay, stated: “Our partnership with Nike marks a significant step in Octoplay’s expansion into regulated European markets. We’re excited to introduce our games exclusively in Slovakia through the country’s largest operator.”
Robert Vizvari, Chief Revenue Officer at Niké, commented: “We’re thrilled to be the first to bring Octoplay’s premium products to players in Slovakia. Through this collaboration, we’re offering the high-quality, engaging content Octoplay is known for, exclusively on our platform. This partnership not only enhances our portfolio but also reinforces our commitment to providing our players with the best gaming experiences in the market.”
This partnership highlights Octoplay’s rapid expansion across Europe’s regulated markets. Already holding licenses in the UK, Sweden, Malta, Ontario, Greece, and Romania, Octoplay continues to strengthen its position in the iGaming industry through strategic partnerships and market entries. This latest collaboration with Nike, a major operator in Slovakia, further exemplifies Octoplay’s commitment to growth in key regulated markets.
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