The advantages of Vantage –Marta Zogala reveals details of Relax Gaming’s brand-new aggregation ecosystem

What is Relax Vantage®, and why should operators and suppliers be excited about this new platform?

Relax Vantage® is a brand-new portal for all Relax Gaming’s customers, it comes after we took a deep dive into user requirements and found that we were in a position to offer smoother, non-stop access to our aggregation ecosystem. This game changing portal will cover all aspects of our business partnerships from integration support, analytics to performance reports.

For operators it will also offer a new way to access and discover our personalised library of aggregated content, tailored to each individual market. For suppliers it will offer them a new way of putting their content in front of Relax Gaming’s ever-growing network of operators around the world.

How does Relax Vantage® differ from what the studio offered operators and suppliers prior to its release?

We’ve automated the vast majority of the BAU processes which has in turn enabled the platform to be much faster and more efficient in terms of scalability. The goal of Relax Vantage® is to act as an all-in-one portal to support the business needs of every supplier and operator partner.

Our long-term aim is to also bring a level of transparency, automation and self-service on a level we’ve never been able to offer before, which we know will be a hugely attractive proposition to both current and future customers.

How has content aggregation changed over the last few years and what has does Relax Vantage® done to address those changes?

There has been an explosion of new content providers in recent years. Through Relax Gaming’s multiple integration models, Silver Bullet, Powered by Game Server and Powered by Plat-2-Plat, we are able to cater to the individual needs of many suppliers.

On one end we have our distribution Plat-2-Plat program that allows suppliers to leverage our aggregation platform to reach operators, and on the other we have our comprehensive support package, Sliver Bullet. The Silver Bullet program offers support for everything, including game concept consulting, development, certification and commercial representation.

The explosion in content makes it incredibly difficult for operators to keep track of the latest games, but we believe in choice! Our advanced filtering tools allow users to select titles based on markets, features and so much more, making the experience straight-forward and most importantly enjoyable.

Is ensuring content aggregation is functional and easy to manage key to acquiring and retaining customers?

Being agile and able to move quickly as the industry throws up new challenges is vital. In this day and age, the industry is subject to a lot of challenges, new regulations and jurisdictional requirements. We suffer information overload and constant context switching.

We aim to give our customers all the transparency and tools they need to fully manage their content. I’m confident that the level of service we provide and the level of flexibility our platform offers makes Relax Gaming a very attractive proposition for any supplier or operator out there.

What are your long-term hopes and ambitions for Relax Vantage®? 

We have an exciting roadmap that we believe will further enhance operator and supplier experiences. The industry we are working in is constantly evolving, we see Relax Vantage® as a product that will need to constantly innovate to meet the demands of the industry.

This is an exciting challenge for us at Relax. We listen closely to the customer’s feedback and plan to be able to easily react to the needs in terms how to work with an aggregator. Ultimately, we want Relax Vantage® to become an all-in-one solution to serve all the business and operational needs of our supplier and operator partners from any location and provide 24/7 support.