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Game Lounge: Empowering Talent in the iGaming Industry
What happens when a successful company puts employee well-being at the heart of its company policy? It levels up and leaps forward – the mantra of their new EVP. Game Lounge, a global leader in the affiliate and gaming industry, knows that its employees – affectionately known as Game Loungers – are the driving force behind its success, and looking after their welfare is the key to longevity.
From launching their first gaming comparison site for Swedish players in 2011 to boasting a network of over 130 SEO-driven websites across more than 60 countries, founders Jonas Cederholm and Fredrik Langeland have successfully disrupted affiliate marketing within the iGaming sector. Through their commitment to creating innovative products and providing valuable insights for their customers, they’ve built a name synonymous with trust and cultivated a loyal and engaged audience.
Their brands, including flagship sites like SveaCasino.se, Sweden’s top casino comparison site, and CasinoHawks.com, the leading UK online casino index, connect over 10,500 customers daily with 350 partners. They’ve also celebrated numerous milestones, such as acquiring BettingMetrics and rebranding it as Betting.com in 2020, launching the AI sports prediction tool Betlookr , and rebranding Betting.com as an editorial site in 2023.
Most recently, Game Lounge held an exclusive data-led conference for its key leaders and team members to foster innovation, collaboration, and adaptability in the rapidly evolving data and analytics landscape, setting the stage for the company’s strategic direction in 2024 and beyond.
So how do they do it? Well, Game Lounge takes a multifaceted approach, combining:
- SEO-Driven Content Marketing: Producing engaging content that resonates with casino players and ranks highly in search engines. Our approach SEO is tailored for each specific market to connect with users more effectively.
- Unique Products & Tools: Creating user-centric tools like Betlookr, which provide undisputed value to players and partners alike.
- Brand Exposure: Strategically positioning partner brands across top lists, ads, social media, and more to reach target audiences.
- Valuable Lead Generation: Offering insightful guides and practical resources that empower quality leads to find their ideal casino.
- Data Insights & Analytics: Utilising extensive data, market research, UX testing, and dashboards to inform their approach.
But when you peel back the curtain, it’s abundantly clear that fostering a workplace culture where talent thrives has been the additional secret ingredient to their success.
Game Lounge is home to over 180 employees. A flexible work environment – hybrid, remote, or in-office – complete with clear pathways for career progression, regular reviews, and continuous learning opportunities, is their gold standard, ensuring every Game Lounger has the chance to achieve their career goals. Yet, Game Lounge doesn’t stop there. The company has taken its commitment to employee welfare to the next level with the recent launch of its Employee Value Proposition (EVP).
This EVP is a mission statement reaffirming Game Lounge’s commitment to recognising and rewarding hard work, dedication, and achievements. With competitive compensation packages, performance-based bonuses, and regular acknowledgment of individual and team accomplishments, the company wants its Game Loungers to feel valued and appreciated beyond a simple pat on the back. The EVP also highlights the company’s focus on prioritising mental health by promoting a healthy work-life balance and creating a fun and supportive environment, making it an attractive destination for those seeking a fulfilling career in the industry.
Game Lounge’s people-centric culture and benefits have already earned recognition, including being named iGaming Idol’s Employer of the Year in 2021. The company also rolled out a 4-day work week during the summer months, which boosted morale and productivity. Moreover, the movement towards creating positive change extends beyond the workplace and into the community. Game Lounge Cares, a division of Game Lounge, regularly brings together employees, partners, and local charities for impactful initiatives that aim to positively impact society and the environment.
Leading Game Lounge into their next era of growth is their newly appointed CEO, Richard Dennys. From day one, Richard has worked with the founders and the teams in Malta and Spain to continue the company’s mission of providing best-in-class products and services to their partners and users around the world. With Dennys at the helm, Game Lounge is poised for an exciting future.
As the company continues to grow and evolve, its commitment to creating a positive work environment and delivering value to its partners and users worldwide remains unwavering. By attracting and retaining top talent, fostering a supportive work culture, and empowering its employees to grow and succeed, Game Lounge is setting a new standard for the iGaming industry.
For more information about working or partnering with Game Lounge, visit www.gamelounge.com/work-with-us
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Sofascore reveals Player of the Season award winners for season 2023/2024
The famous live-score platform Sofascore has announced its list of Player of the Season award winners, for the season 2023/2024. Based on the globally acclaimed Sofascore rating system, these awards celebrate not just moments of brilliance but the persistence and consistent excellence demonstrated throughout an entire season. Among the recipients of this prestigious award are Kylian Mbappé (Ligue 1), Jude Bellingham (La Liga), Rodri (Premier League), Ewa Pajor (Frauen-Bundesliga), Harry Kane (Bundesliga), Caroline Graham Hansen (Liga F) and Khadija Shaw (Women’s Super League). Combined with the markets whose season will end in December, the award will recognize top performers across 50 leagues worldwide.
This year’s Player of the Season trophies carry an additional layer of meaning. Through the Field of Dreams campaign, Sofascore partnered with Brazilian football legend Zico to renovate a football pitch at his academy in Rio de Janeiro. In a unique move, each trophy contains pieces of the rejuvenated football pitch from Zico’s Academy, symbolizing the connection between a player’s roots and their rise to greatness.
Zico, speaking about the partnership, stated, “Football is more than just a game; it’s a journey fueled by dreams and sustained by persistence. The Player of the Season award from Sofascore represents the effort that every player puts into reaching their goals. I’m proud to partner with Sofascore in renovating a pitch at my academy, where the next generation of football stars will begin their journey.”
At the heart of the campaign is the belief that football is not defined by a single moment of brilliance but by the consistent hard work and dedication required to achieve excellence.
Also watch the video about the Player of the Season award on sofascores official youtube channel.
Branimir Karačić, Sofascore’s Chief Marketing Office: “The Field of Dreams concept is not just about honoring today’s stars, but also about reminding every player where their journey began. Every winner, whether in Brazil or across the globe, will hold a piece of this community-driven project in their hands. It’s a recognition of their hard work and a tribute to the support they received along the way.”
Find the full list of winners on sofascore website!
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Scientific Games Advanced Retailer Technology Will Power Sales Lotto Rheinland-Pfalz in Germany
Lottery is the Fourth in Germany to Modernize with New, Camera-based Terminals Connecting Retail and Digital Sales
Scientific Games is set to bring advanced retailer technology to a fourth German state lottery. Lotto Rheinland-Pfalz will move to a more modern, purchasing experience that connects retail and digital with the global lottery company’s camera-based Contour.v terminals. Scientific Games will install the player-friendly Contour.v terminals in 2025 across Lotto Rheinland-Pfalz network of approximately 900 retail outlets in central southwest Germany.
The modernization project includes the company’s SYMPHONY Edge terminal software and management system, as well as training for Lotto Rheinland-Pfalz retailers. The technology rollout is through a new five-year contract that may be renewed for up to three additional years.
Jürgen Häfner, Managing Director for Lotto Rheinland-Pfalz, said, “With both player and retailer in mind, we are investing yet further in our well-established retailer network to enhance the connection between our digital and retail sales channels. This new technology project with Scientific Games aligns with our clear focus on player-oriented enhancements that take the purchasing experience with Lotto Rheinland-Pfalz to the next level.”
Offering contactless player interactions and mobile scanning features, the Contour.v terminals represent Scientific Games’ new-era optical technology. Contour.v was innovated by the company as part of its newest line of high-performance Contour terminals to meet evolving market demand in integrated lottery retail and digital environments.
The camera-based optical terminals feature an easily viewable and accessible ticket scan area and HD screens configurable for both clerk and player view, Contour.v was designed with durability and unparalleled user experience in mind. A sleek, unibody eliminates unnecessary parts, making the terminals extremely reliable. Unique, advanced optics technology enhances the speed of service. The Contour.v terminals also offer easy processing and a variety of options for ongoing software upgrades.
“Scientific Games welcomes Lotto Rheinland-Pfalz to the growing number of lotteries moving to modern retail technology that easily connects the retail and digital channels, and offers players a smooth, convenient purchasing experience,” said Matthias Müller, VP of Sales & Marketing for Scientific Games.
The company has served Lotto Rheinland-Pfalz since 2006 and currently provides the Lottery with central systems technology, terminal management system and retail point-of-sale technology, as well as its world-leading instant games through the Scientific Games Enhanced Partnership program.
Scientific Games is a supplier to all 16 lotteries in Germany, and the largest lottery systems technology provider in Europe. The company currently supplies games, technologies, analytics and services to 150 lotteries in 50 countries.
Contour.v is a trademark of Scientific Games. © 2024 Scientific Games, LLC. All Rights Reserved.
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The New Saints FC Partner with GAMSTOP for Self-Exclusion Day
16-time JD Cymru Premier champions, The New Saints FC, teamed up with GAMSTOP, the UK’s national online self-exclusion scheme, in support of Self-Exclusion Day on Saturday 14th September.
The New Saints donated their match-day sponsorship slot to GAMSTOP for their 4-0 JD Cymru Premier victory over Barry Town, which saw the club promote the initiative across its matchday programme and social media platforms. The club’s players wore dedicated custom made GAMSTOP warm-up shirts ahead of the fixture, to raise awareness for the vital campaign designed to highlight the power of self-exclusion.
Beyond the fixture, GAMSTOP, in partnership with Addiction Recovery Agency (ARA), are set to deliver essential training sessions to The New Saints Academy, educating young athletes on the risks of gambling, how to spot and support problem gamblers and how they can support their mental and financial well-being through self-exclusion tools.
The New Saints are proud to play a crucial role in spreading awareness about the importance of GAMSTOP’s work, encouraging both fans and the wider public to engage with the responsible gambling message and to make use of GAMSTOP’s services if they or someone they know is struggling. This year’s Self-Exclusion Day campaign was dubbed #TakeBackControl2024.
GAMSTOP CEO Fiona Palmer said: “The level of support The New Saints provided for Self-Exclusion Day has been above and beyond. Football clubs play a key role in shaping their communities, and it’s fantastic to see TNS take such a proactive stance in supporting individuals who may be struggling with gambling harm. Together, we can ensure that support is available for those who need it.”
Chris Sergeant, Head of Academy at The New Saints FC, added: “We’re delighted to work with GAMSTOP and use the power of football to raise awareness about the importance of responsible gambling. As a club, we are always looking for ways to support our players, fans, and the wider community. This partnership is a crucial step in continuing that mission.”
Clubs from all four English leagues, including Premier League clubs such as Crystal Palace, also joined TNS in marking Self-Exclusion Day with many donating programme advertising and posting on their social media. GAMSTOP is a free service which allows vulnerable consumers to exclude themselves from all gambling sites licensed by the Gambling Commission for up to five years, with shorter options of six months or a year. They recently surpassed 500,000 sign ups to their service.
For more information on GAMSTOP, visit gamstop.co.uk.
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