Game Lounge: Empowering Talent in the iGaming Industry

What happens when a successful company puts employee well-being at the heart of its company policy? It levels up and leaps forward – the mantra of their new EVP. Game Lounge, a global leader in the affiliate and gaming industry, knows that its employees – affectionately known as Game Loungers – are the driving force behind its success, and looking after their welfare is the key to longevity.

From launching their first gaming comparison site for Swedish players in 2011 to boasting a network of over 130 SEO-driven websites across more than 60 countries, founders Jonas Cederholm and Fredrik Langeland have successfully disrupted affiliate marketing within the iGaming sector. Through their commitment to creating innovative products and providing valuable insights for their customers, they’ve built a name synonymous with trust and cultivated a loyal and engaged audience.

Their brands, including flagship sites like SveaCasino.se, Sweden’s top casino comparison site, and CasinoHawks.com, the leading UK online casino index, connect over 10,500 customers daily with 350 partners. They’ve also celebrated numerous milestones, such as acquiring BettingMetrics and rebranding it as Betting.com in 2020, launching the AI sports prediction tool Betlookr , and rebranding Betting.com as an editorial site in 2023.

Most recently, Game Lounge held an exclusive data-led conference for its key leaders and team members to foster innovation, collaboration, and adaptability in the rapidly evolving data and analytics landscape, setting the stage for the company’s strategic direction in 2024 and beyond.

So how do they do it? Well, Game Lounge takes a multifaceted approach, combining:

1. SEO-Driven Content Marketing: Producing engaging content that resonates with casino players and ranks highly in search engines. Our approach SEO is tailored for each specific market to connect with users more effectively.
2. Unique Products & Tools: Creating user-centric tools like Betlookr, which provide undisputed value to players and partners alike.
3. Brand Exposure: Strategically positioning partner brands across top lists, ads, social media, and more to reach target audiences.
4. Valuable Lead Generation: Offering insightful guides and practical resources that empower quality leads to find their ideal casino.
5. Data Insights & Analytics: Utilising extensive data, market research, UX testing, and dashboards to inform their approach.

But when you peel back the curtain, it’s abundantly clear that fostering a workplace culture where talent thrives has been the additional secret ingredient to their success.

Game Lounge is home to over 180 employees. A flexible work environment – hybrid, remote, or in-office – complete with clear pathways for career progression, regular reviews, and continuous learning opportunities, is their gold standard, ensuring every Game Lounger has the chance to achieve their career goals. Yet, Game Lounge doesn’t stop there. The company has taken its commitment to employee welfare to the next level with the recent launch of its Employee Value Proposition (EVP).

This EVP is a mission statement reaffirming Game Lounge’s commitment to recognising and rewarding hard work, dedication, and achievements. With competitive compensation packages, performance-based bonuses, and regular acknowledgment of individual and team accomplishments, the company wants its Game Loungers to feel valued and appreciated beyond a simple pat on the back. The EVP also highlights the company’s focus on prioritising mental health by promoting a healthy work-life balance and creating a fun and supportive environment, making it an attractive destination for those seeking a fulfilling career in the industry.

Game Lounge’s people-centric culture and benefits have already earned recognition, including being named iGaming Idol’s Employer of the Year in 2021. The company also rolled out a 4-day work week during the summer months, which boosted morale and productivity. Moreover, the movement towards creating positive change extends beyond the workplace and into the community. Game Lounge Cares, a division of Game Lounge, regularly brings together employees, partners, and local charities for impactful initiatives that aim to positively impact society and the environment.

Leading Game Lounge into their next era of growth is their newly appointed CEO, Richard Dennys. From day one, Richard has worked with the founders and the teams in Malta and Spain to continue the company’s mission of providing best-in-class products and services to their partners and users around the world. With Dennys at the helm, Game Lounge is poised for an exciting future.

As the company continues to grow and evolve, its commitment to creating a positive work environment and delivering value to its partners and users worldwide remains unwavering. By attracting and retaining top talent, fostering a supportive work culture, and empowering its employees to grow and succeed, Game Lounge is setting a new standard for the iGaming industry.

For more information about working or partnering with Game Lounge, visit www.gamelounge.com/work-with-us