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Game Lounge: Empowering Talent in the iGaming Industry
What happens when a successful company puts employee well-being at the heart of its company policy? It levels up and leaps forward – the mantra of their new EVP. Game Lounge, a global leader in the affiliate and gaming industry, knows that its employees – affectionately known as Game Loungers – are the driving force behind its success, and looking after their welfare is the key to longevity.
From launching their first gaming comparison site for Swedish players in 2011 to boasting a network of over 130 SEO-driven websites across more than 60 countries, founders Jonas Cederholm and Fredrik Langeland have successfully disrupted affiliate marketing within the iGaming sector. Through their commitment to creating innovative products and providing valuable insights for their customers, they’ve built a name synonymous with trust and cultivated a loyal and engaged audience.
Their brands, including flagship sites like SveaCasino.se, Sweden’s top casino comparison site, and CasinoHawks.com, the leading UK online casino index, connect over 10,500 customers daily with 350 partners. They’ve also celebrated numerous milestones, such as acquiring BettingMetrics and rebranding it as Betting.com in 2020, launching the AI sports prediction tool Betlookr , and rebranding Betting.com as an editorial site in 2023.
Most recently, Game Lounge held an exclusive data-led conference for its key leaders and team members to foster innovation, collaboration, and adaptability in the rapidly evolving data and analytics landscape, setting the stage for the company’s strategic direction in 2024 and beyond.
So how do they do it? Well, Game Lounge takes a multifaceted approach, combining:
- SEO-Driven Content Marketing: Producing engaging content that resonates with casino players and ranks highly in search engines. Our approach SEO is tailored for each specific market to connect with users more effectively.
- Unique Products & Tools: Creating user-centric tools like Betlookr, which provide undisputed value to players and partners alike.
- Brand Exposure: Strategically positioning partner brands across top lists, ads, social media, and more to reach target audiences.
- Valuable Lead Generation: Offering insightful guides and practical resources that empower quality leads to find their ideal casino.
- Data Insights & Analytics: Utilising extensive data, market research, UX testing, and dashboards to inform their approach.
But when you peel back the curtain, it’s abundantly clear that fostering a workplace culture where talent thrives has been the additional secret ingredient to their success.
Game Lounge is home to over 180 employees. A flexible work environment – hybrid, remote, or in-office – complete with clear pathways for career progression, regular reviews, and continuous learning opportunities, is their gold standard, ensuring every Game Lounger has the chance to achieve their career goals. Yet, Game Lounge doesn’t stop there. The company has taken its commitment to employee welfare to the next level with the recent launch of its Employee Value Proposition (EVP).
This EVP is a mission statement reaffirming Game Lounge’s commitment to recognising and rewarding hard work, dedication, and achievements. With competitive compensation packages, performance-based bonuses, and regular acknowledgment of individual and team accomplishments, the company wants its Game Loungers to feel valued and appreciated beyond a simple pat on the back. The EVP also highlights the company’s focus on prioritising mental health by promoting a healthy work-life balance and creating a fun and supportive environment, making it an attractive destination for those seeking a fulfilling career in the industry.
Game Lounge’s people-centric culture and benefits have already earned recognition, including being named iGaming Idol’s Employer of the Year in 2021. The company also rolled out a 4-day work week during the summer months, which boosted morale and productivity. Moreover, the movement towards creating positive change extends beyond the workplace and into the community. Game Lounge Cares, a division of Game Lounge, regularly brings together employees, partners, and local charities for impactful initiatives that aim to positively impact society and the environment.
Leading Game Lounge into their next era of growth is their newly appointed CEO, Richard Dennys. From day one, Richard has worked with the founders and the teams in Malta and Spain to continue the company’s mission of providing best-in-class products and services to their partners and users around the world. With Dennys at the helm, Game Lounge is poised for an exciting future.
As the company continues to grow and evolve, its commitment to creating a positive work environment and delivering value to its partners and users worldwide remains unwavering. By attracting and retaining top talent, fostering a supportive work culture, and empowering its employees to grow and succeed, Game Lounge is setting a new standard for the iGaming industry.
For more information about working or partnering with Game Lounge, visit www.gamelounge.com/work-with-us
eSports
TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024
- Leading global esports organization Team Vitality heads to China for the Perfect World Shanghai Major 2024, fueled by the ambition to reclaim their place at the top as the world’s best CS2 team.
- The team will proudly debut the club’s Shanghai Major Limited Edition White Fan Jersey from the Qualification Stage (RMR) onward. Designed in collaboration with Paris-based contemporary artist Nairone, this special edition jersey pays tribute to Counter-Strike and Team Vitality’s dedicated Chinese fanbase.
- For the occasion, Team Vitality is proud to present a new campaign titled “The Year of Vitality”.
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Global esports leader Team Vitality proudly announces its participation in the Perfect World Shanghai Major 2024. As one of the most competitive teams in the international esports circuit, Team Vitality is set to make a powerful impact in Shanghai in what promises to be a thrilling tournament.
With anticipation building for this pivotal event in a country full of dedicated Counter-Strike fans, the club will be unveiling a new campaign on its Chinese social media accounts named “The Year of Vitality” This tribute to Chinese culture also underscores the team’s determination to secure a back-to-back victory, solidifying its global dominance.
ALL EYES ON THE TROPHY
Team Vitality’s CS2 roster has consistently delivered strong performances over the past two years, capped by their recent win at Intel Extreme Masters (IEM) Cologne 2024. Having claimed the World Champion title at the BLAST Premier World Finals in 2023 and secured an iconic victory at the BLAST.TV Paris Major, the team has firmly established itself as one of the most dominant forces in competitive CS2. After a conclusive 3-0 qualification at the RMR in Shanghai, Team Vitality is set to reinforce its status on the world stage.
Team Vitality’s dedication to competitive excellence since entering the scene in 2018 has been instrumental in shaping the modern Counter-Strike era. With legends like ZywOo, crowned HLTV’s best player in 2019, 2020, and 2023, and apEx, a seasoned pro with over a decade in the game, the team has set new industry standards in skill, dedication, and leadership. Building on this momentum, Team Vitality is poised to leave a lasting legacy in esports and proudly represent France in Shanghai.
“We are thrilled to compete at the Shanghai Major and showcase the team’s hard work against the best teams globally,” says Fabien ‘Neo’ Devide, Chairman and Co-founder of Team Vitality. “Growing our global presence and supporting both players and our worldwide community remains a top priority. We’re especially excited for zywOo to deliver a stellar performance in front of our Chinese fans. I am incredibly proud of the team and can’t wait to see them on the big stage with our fans in China!”
GEARED UP FOR VICTORY WITH SHANGHAI EDITION OF THE ALTERNATE JERSEY
Team Vitality players will debut a special edition of their newly released Alternate Jersey on the stage, created exclusively for the Shanghai Major. This limited edition features a prominent “V” on the back, with design elements that pay homage to Counter-Strike, Shanghai, and the wider Chinese fanbase. The club released the exclusive jersey in a dedicated video that includes Chinese references, graphics and design.
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Crafted in collaboration with Paris-based contemporary artist Nairone, known for his striking black-and-white contrast style, the jersey blends modern streetwear aesthetics with esports flair, making it a standout choice for both fans and players. Team Vitality’s PERFECT video showcases how the 2024 Alternate Jersey can be styled, featuring star players and brand ambassadors, underscoring its unique place in both the fashion and esports worlds.
Available for purchase only online, this special version of the alternate jersey is limited to 150 pieces and costs 89,99€.
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TEAM VITALITY UNVEILS ITS NEW CAMPAIGN “THE YEAR OF VITALITY”
Team Vitality is excited to launch “The Year of Vitality,” a campaign celebrating Chinese culture and dedicated to Counter-Strike fans across China. This initiative reflects the team’s relentless pursuit of back-to-back victories on the world stage.
As China hosts this year’s Major, Team Vitality has chosen the dragon—a powerful symbol of ambition and determination—as the emblem of its campaign, representing the team’s commitment to overcoming challenges and dominating the competition. Each campaign visual draws inspiration from Chinese iconography, bringing the Counter-Strike team into this vibrant, culturally rich world.
In a tribute to Chinese tradition, the campaign combines gold and red to signify not only the country’s national colors but also the passion, energy, and unyielding drive to win. The design aims to honor Chinese fans’ enthusiasm and capture their hearts as Team Vitality battles to bring home another title.
Join us online to get behind-the-scenes content, exclusive updates, and the chance to celebrate each milestone with the team as they strive to secure their place at the top!
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- More information:
- Team Vitality website
- PR Contact:
- SwipeRight agency – [email protected]
- Team Vitality – [email protected]
Saroca Reimagines Leadership Development for the Gaming Industry
Saroca, a leader in professional development for the gaming industry, is proud to announce its Transformational Leadership Program, launching February 2025. Building on the success of the 2024 LeadHERship Program—a pioneering initiative for women in gaming—the new program expands its reach with two distinct cohorts: one exclusively for women and another open to all genders.
The Legacy of LeadHERship
The 2024 LeadHERship Program achieved an exceptional Net Promoter Score (NPS) of 90, with participants citing transformative growth. With participants like Clemence Dujardin citing it as a “game-changer”. Confidence in leadership abilities rose by 46%, resilience increased by 27%, and imposter syndrome diminished by 39%.
Participants praised the program’s focus on emotional resilience, feedback mastery, executive presence and communication all in a supportive community.
Leadership Development: A Game-Changer for Gaming
In a rapidly evolving and diversifying industry, strong leadership is essential. Saroca’s programs go beyond skill-building to foster resilience, trust, and inclusivity—key traits for thriving in the global gaming market.
“We believe leadership is not about hierarchy—it’s about transformation,” said Emily Leeb, CEO of Saroca. “The Transformational Leadership Program reflects our commitment to cultivating leaders who will shape the future of gaming.”
Transformational Leadership Program Highlights
The program builds on the proven curriculum of its predecessor, featuring:
- Two Cohorts: A women-only cohort and a new all-gender cohort to enrich perspectives.
- Eight Modules: Covering topics such as emotional intelligence, self-advocacy, and radical candor.
- Community and Growth Tracking: Strengthening connections and measuring individual progress.
Registration Now Open
The Transformational Leadership Program begins in February 2025, with limited spots available. Scholarships are also offered to ensure accessibility. For more information, visit Saroca’s website or contact [email protected].
About Saroca
Saroca is a leader in leadership development for the gaming industry, committed to empowering professionals through inclusive, high-impact programs that drive personal and professional growth.
Play’n GO, the world’s leading casino entertainment provider, has today announced a partnership with Austrian state lottery operator Win2Day.
This partnership sees legendary titles from the Swedish-founded gaming giant, such as Reactoonz, Rise of Olympus, and Rich Wilde and the Tome of Madness live on Win2Day’s platform for players to enjoy.
As of November 2024, Play’n GO offers a portfolio of over 350 premium titles in over 30 jurisdictions worldwide.
Tove Aldefors, Head of Regional Sales Central and Western Europe at Play’n GO, said “It’s exciting to launch our games with the Austrian state lottery, and Win2Day are the perfect partner for our brand. They share our beliefs about a regulated, sustainable, player entertainment-led industry. We’re looking forward to many years of success working together.”
Georg Wawer, Managing Director win2day, added “We are the only licensed operator in Austria. Therefore our objective is to provide all major igaming operators on our platform. Play’n GO is one of the international powerhouses and therefore we are delighted to be able to offer their content on our platform. We view Play’n GO as a competent and responsible partner for win2day and we’re confident this partnership will prove fruitful.”
TEAM VITALITY UNVEILS A SPECIAL EDITION JERSEY AND NEW CAMPAIGN FOR PERFECT WORLD SHANGHAI MAJOR 2024
Saroca Unveils the Transformational Leadership Program for 2025
Play’n GO announces partnership with Austrian state lottery operator Win2Day
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