Latest News
INCENTIVE GAMES ANNOUNCES PARTNERSHIP WITH BETWAY TO LAUNCH INNOVATIVE FOOTBALL PREDICTION GAME

Incentive Games, a leading B2B games provider, today announced its strategic partnership with leading global online betting and gaming brand, Betway, to develop a new Free-to-Play football game.
Launching in the UK and Ireland this football season, this new product will be designed with precision by developers at Incentive Games to ensure seamless integration and to enhance customer engagement. It will offer Betway customers the chance to collect bet builder-style bets during the week for the upcoming weekend fixtures for the chance to win real cash-prizes.
Once the game is live, the Incentive Labs team – a collective of R&D, data and AI specialists who are passionate about turning data into unique solutions – will work behind the scenes to analyse user touchpoints and further tailor the games using smart segmentation and AI-rewards.
How the game will work:
- From Monday to Friday, players can visit the game and reveal a fixture for the upcoming weekend’s matches.
- Each revealed fixture will come with two win conditions
- Players return to the game over the weekend to see the actual match results.
- If the revealed fixture meets both win conditions, the users win a prize.
- The more fixtures that meet the win conditions, the higher the potential prize. Matching all five fixtures (a perfect 5/5) could land users a share of the jackpot.
Victoria Harnett, Product Lead at Incentive Games, said of the partnership: “We’re incredibly proud to be collaborating with Betway on this exciting new product. Our team is tirelessly crafting a truly new engaging experience for Betway’s customers that will elevate their enjoyment of the sport. We’re confident that the game will be a valuable addition to their current offering.”
Anthony Werkman, CEO of Betway Group, said: “We are thrilled to partner with Incentive Games and add this innovative Free-to-Play football game to our offering. Football is the biggest sport for our global brand and this collaboration allows us to bring something fresh and fun to our customer experience.”
-
Asia7 days ago
IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025
-
Latest News7 days ago
63 suspicious betting alerts reported by IBIA in Q1 2025
-
Conferences in Europe7 days ago
Inaugural iGaming Event for Technology Leaders: Technology in Gaming Conference 2025
-
Press Releases7 days ago
Boomerang’s insights: The evolution of sports betting traffic
-
eSports7 days ago
Esports World Cup Foundation Launches ‘Music of EWC’ Initiative with Recording at Legendary Abbey Road Studios to Connect Esports Fans Around the World Through the Power of Music
-
Interviews7 days ago
Betbazar Explores Cricket in iGaming: What Operators Need to Know
-
Balkans7 days ago
Evoplay partners with Hrvatska Lutrija to expand reach in Croatia
-
Latest News7 days ago
Team Vitality launches RushBee: Creative media agency dedicated to helping brands shape the future of entertainment