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European Gaming talks to Joseph Noone Senior Sales Manager at PandaScore

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European Gaming talks to Joseph Noone Senior Sales Manager at PandaScore
Reading Time: 3 minutes

 

Congratulations on your appointment as Senior Sales Manager at PandaScore. How have you settled in?

Thank you. I’ve settled in really well, helped of course by the entire PandaScore team being incredibly welcoming and supportive. This has allowed me to hit the ground running and to enjoy getting to know the team and the business. I’ve spent my initial days understanding the intricacies of our products and the specific needs of our customers. This has been crucial in helping me align my goals with the company’s vision. I’ve also taken time to get a feel for the dynamics of the business and my immediate team to ensure that I integrate myself smoothly into day-to-day operations. It’s been a busy few weeks, but great fun at the same time.

 

Where will you be focusing your attention and efforts initially?

Now that I’ve got my feet under the table, my focus will be on strengthening the relationship we have with our current sportsbook operator partners and also identifying new business opportunities. I plan to expand our market share by showcasing the unique value that we bring to the esports betting space through our Odds feed as well as cutting-edge products such as our BetBuilder and PlayerProps. I’ll also be working closely with teams across the business to ensure our solutions and services align with the needs of our customers and they not only meet expectations but exceed them.

 

Can you talk through your previous experience and how you will use it to help drive growth at PandaScore?

My background is in sales and business development, especially driving growth through strategic partnerships. This will be instrumental in my role at PandaScore where I’ll leverage my experience in identifying new market trends and customer needs to develop and deploy targeted sales strategies that will help us expand our presence across international markets and ultimately drive growth. That I have experience in both the video games and gambling industries is an added bonus, too.

 

You mention you have experience in both video gaming and gambling – what are the main similarities between these industries?

Both industries are about engagement and entertainment. In video games, the focus is on creating immersive experiences that captivate players while with betting, it’s all about providing thrilling and potentially rewarding experiences. Of course, esports betting sees these two worlds collide. They are a good fit, too. Both rely heavily on innovation and a compelling UX. They also have a shared community aspect and the need to build a loyal user base to ensure long-term success. The overlap between the two provides plenty of opportunities, especially when it comes to esports which bridges the gap between competitive gaming and betting.

 

Some operators have been slow to embrace the esports betting opportunity. Why is this and what are you doing to ensure more sportsbooks tap into the rising demand for esports betting?

There are a few reasons for this. Some operators are hesitant due to a lack of understanding of the esports audience and how to engage them – esports fans are quite different to traditional sports bettors in their preferences and expectations. There’s also the challenge of navigating the fast-paced and ever-evolving world of esports. This is why we have focused on educating our partners about what makes esports different and then providing them with the tools they need to engage players and deliver the esports betting experiences they are seeking. To do this, we take a data-driven approach alongside offering a suite of innovative solutions that simplify the process for operators to get in on the esports betting action.

 

What makes for a compelling esports betting experience? Does it differ from standard sports betting and if so, how?

It comes down to offering fast-paced, engaging and tailored betting opportunities across many esports disciplines. The user experience and bet types offered need to reflect the dynamic nature of esports, including things like player props, bet builders and micro-betting. Esports fans also expect enhanced on-site content to add more value to their overall experience with the esportsbook, which is why our pre-match and live stats widgets is proving really popular with operators and their players.

 

What opportunities are operators missing if they don’t get in on the esports action?

Those who fail to tap into the esports market are missing out on the chance to engage a rapidly growing and highly motivated audience. Esports allows operators to reach a younger demographic not currently interested in traditional sports betting. In addition, the global reach of esports allows operators to expand into new markets through a growing vertical that shows no signs of slowing down. By not embracing esports, operators are failing to diversify their offering and missing the chance to engage the players of tomorrow, today.

 

Any final thoughts?

Esports is not just a trend. It represents a significant shift in the entertainment and betting landscape and those who recognise this and embrace it will be the ones who see substantial growth in the years ahead. At PandaScore, we are committed to being at the forefront of this revolution and we are excited to partner with forward-thinking operators who are ready to seize the opportunity at hand.

eSports

Red Bull Golden Letters: Ulsan emerges victorious after a TEKKEN 8 masterclass against AK

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Reading Time: 3 minutes

Lim “Ulsan” Soo-hoon has been crowned Red Bull Golden Letters champion, overcoming Alexandre “AK” Laverez and 18 other players in an all-star Grand Final after a weekend of tense TEKKEN 8 action at the Red Bull Gaming Sphere in London.

The Grand Finals gave fans a true TEKKEN 8 masterclass with Lim “Ulsan” Soo-hoon and Alexandre “AK” Laverez battling it out in a high-stakes match to be crowned the 2024 Red Bull Golden Letters Champion. Ulsan gave an undefeated performance, taking down seven pro-players across the weekend, and confirming his title as the Red Bull Golden Letters 2024 Champion in a stunning 3-1 Grand Finals win.

For the first time in Red Bull Golden Letters history, this year’s TEKKEN 8 tournament featured four global qualifier rounds across North America, Europe, Japan, and the United Kingdom. Saturday also saw an all-new 20-player group stage, where the pros spent the day competing for a spot in the top-12 elimination bracket on Sunday, including Red Bull Players Hoa “Anakin” Luu and Arslan “Arslan Ash” Siddique, as well as inaugural Red Bull Golden Letters winner Richie “Ayorichie” Olusanya.

The new 20-player group stage on Saturday quickly escalated into a series of intense matchups, as the pros brought their A-game. British pro player Kane “KaneAndTrench” Heartfield, South Korean TEKKEN legends Jae-hyun “CherryBerryMango” Kim and Lim “Ulsan” Soo-hoon, and European open qualifiers winner Nino “Nino” Schwarz quickly emerged as frontrunners in the tournament, sweeping the group stages with 4-0 wins. In the final group stage, UK open qualifier winner Akhil “Tetsu” Kakar narrowly secured his spot in the top-12 elimination bracket, beating Joseph “Joey Fury” Bennett and Mohammed “the-SAM-brother” Al Jabri in a three-way tie.

Kicking off Sunday’s 12-player winner’s bracket, CherryBerryMango and Ulsan continued their winning streaks, defeating KaneAndTrench and AK in the semi-finals and sending them to the loser’s bracket. In a clash of Korean TEKKEN legends, Ulsan secured his spot in the Grand Finals, sending CherryBerryMango to the loser’s final with a 3-1 score. After being relegated to the loser’s bracket by Ulsan, AK fought his way back to a chance at the Red Bull Golden Letters crown, defeating Jodd and KaneAndTrench, before facing off against CherryBerryMango.

With one final chance at the Grand Finals, AK came in strong and swiftly ended CherryBerryMango’s run with a 3-0 win, securing his spot against Ulsan for the second time. The Grand Finals culminated in a gripping redemption match between AK and tournament favourite Ulsan. Though AK put up a strong fight, Ulsan’s efforts were unmatched, swiftly winning the Grand Finals with a 3-1 win.

Red Bull Golden Letters’s unique format also made its debut in TEKKEN 8, incentivising players to make high-risk plays for greater rewards as they raced to win in a first-to-three format. Competitors who managed to secure three ‘PERFECT’ or ‘GREAT’ – TEKKEN’s famous ‘Golden Letters’, instantly won the entire set in these clashes. This format meant there was always a chance for players to fight their way back for a chance at the Grand Finals, and kept the game intensity high.

The tournament was hosted by UK Fighting Games icon Jamil “Jammerz” McKenzie and featured commentary from Steven “Tasty Steve” Scott, Rasheed “Bubsy” Jenkins, Reepal “RIP” Parbhoo and Kobi “K-Wiss” Scarlett.

Following his amazing performance throughout the tournament, newly-crowned Red Bull Golden Letters Champion Lim “Ulsan” Soo-hoon commented: “I’m really happy to have won Red Bull Golden Letters. This is my fourth tournament win this year, and competing in this format was both exciting and challenging. The UK competitive scene has been amazing, and I hope that I’ll be invited to compete again!”

Red Bull Golden Letters host Jamil “Jammerz” McKenzie, commented after the Grand Final: “This year’s Red Bull Golden Letters was bigger and better than ever before. The new expanded open qualifiers created a unique opportunity for communities across Asia, Europe and North America to support local talent, and to further see the fighting game community grow.”

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eSports

BETBY SHINES AT SBC SUMMIT LISBON WITH ESPORTS AWARD TRIUMPH

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BETBY SHINES AT SBC SUMMIT LISBON WITH ESPORTS AWARD TRIUMPH
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BETBY, a leading provider of premium sports betting solutions, solidified its industry presence with a standout appearance at this year’s SBC Summit in Lisbon.

Featuring a strikingly redesigned stand, BETBY showcased the full capabilities of its innovative sportsbook solutions and services throughout the event. A key focus was on the rapidly expanding Latin American market, particularly Brazil, where the company continues to strengthen its footprint.

The event concluded on a high note with BETBY securing the SBC Award for Esports Supplier of the Year. This accolade follows several major product launches throughout the year, including the debut of the advanced AI Labs sportsbook tools, continuous updates to BETBY Games’ proprietary esports content, and an enhanced Bet Builder feature, designed to elevate the sports betting experience for users globally.

Leonid Pertsovskiy, BETBY’s Chief Executive Officer, commented: “We believe that this recognition from the SBC Summit Lisbon is a reflection of our ongoing commitment at BETBY to advancing the sports betting industry, setting new benchmarks for innovation and operational excellence. Winning the Esports Supplier of the Year award was the perfect ending for us. It reflects the dedication of our entire team, each of whom has played a crucial role in our success. As we look ahead to next year, we are well-positioned to set new records and continue our growth trajectory.”

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eSports

ESIC and MOONTON Games Enter into Strategic Partnership

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The Esports Integrity Commission (ESIC) and MOONTON Games, the publisher behind the popular mobile game Mobile Legends: Bang Bang, have entered into a strategic partnership to bolster integrity within the esports ecosystem. This collaboration marks a significant step towards ensuring fair play and ethical standards across mobile esports, a rapidly growing sector of the global gaming industry.

Through this Memorandum of Understanding (MoU), ESIC and MOONTON Games will work together on a range of initiatives aimed at safeguarding the integrity of esports. The partnership encompasses activities such as information sharing, educational campaigns, policy development, risk management and the identification of emerging threats in the esports environment. MOONTON Games will also join ESIC’s Publisher Committee, actively participating in shaping integrity policies and providing industry insight.

“MOONTON Games has long been the leader in the global mobile esports space, and we are excited to welcome them as a partner in our ongoing efforts to protect the integrity of esports. Through this partnership, we aim to promote a fair and secure competitive environment, ensuring that mobile esports can continue to thrive,” said Stephen Hanna, CEO of ESIC.

Lucas Mao, Managing Director of Global Esports at MOONTON Games, said: “Professionalism and integrity have always been cornerstones of Mobile Legends: Bang Bang competitive esports. By working together with ESIC, we are setting a new standard for fairness in esports and reaffirming our commitment to building a transparent and ethical gaming environment where excellence and integrity go hand in hand.”

Additionally, both ESIC and MOONTON Games will explore joint opportunities to develop policies that address the unique challenges of mobile esports. This includes identifying potential risks in the growing mobile esports ecosystem and working collaboratively to mitigate them through industry-leading practices.

This collaboration reflects the growing importance of mobile gaming in the esports world and reaffirms both organisations’ commitment to fostering transparency, fair competition and ethical behaviour.

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