eSports
European Gaming talks to Joseph Noone Senior Sales Manager at PandaScore
Congratulations on your appointment as Senior Sales Manager at PandaScore. How have you settled in?
Thank you. I’ve settled in really well, helped of course by the entire PandaScore team being incredibly welcoming and supportive. This has allowed me to hit the ground running and to enjoy getting to know the team and the business. I’ve spent my initial days understanding the intricacies of our products and the specific needs of our customers. This has been crucial in helping me align my goals with the company’s vision. I’ve also taken time to get a feel for the dynamics of the business and my immediate team to ensure that I integrate myself smoothly into day-to-day operations. It’s been a busy few weeks, but great fun at the same time.
Where will you be focusing your attention and efforts initially?
Now that I’ve got my feet under the table, my focus will be on strengthening the relationship we have with our current sportsbook operator partners and also identifying new business opportunities. I plan to expand our market share by showcasing the unique value that we bring to the esports betting space through our Odds feed as well as cutting-edge products such as our BetBuilder and PlayerProps. I’ll also be working closely with teams across the business to ensure our solutions and services align with the needs of our customers and they not only meet expectations but exceed them.
Can you talk through your previous experience and how you will use it to help drive growth at PandaScore?
My background is in sales and business development, especially driving growth through strategic partnerships. This will be instrumental in my role at PandaScore where I’ll leverage my experience in identifying new market trends and customer needs to develop and deploy targeted sales strategies that will help us expand our presence across international markets and ultimately drive growth. That I have experience in both the video games and gambling industries is an added bonus, too.
You mention you have experience in both video gaming and gambling – what are the main similarities between these industries?
Both industries are about engagement and entertainment. In video games, the focus is on creating immersive experiences that captivate players while with betting, it’s all about providing thrilling and potentially rewarding experiences. Of course, esports betting sees these two worlds collide. They are a good fit, too. Both rely heavily on innovation and a compelling UX. They also have a shared community aspect and the need to build a loyal user base to ensure long-term success. The overlap between the two provides plenty of opportunities, especially when it comes to esports which bridges the gap between competitive gaming and betting.
Some operators have been slow to embrace the esports betting opportunity. Why is this and what are you doing to ensure more sportsbooks tap into the rising demand for esports betting?
There are a few reasons for this. Some operators are hesitant due to a lack of understanding of the esports audience and how to engage them – esports fans are quite different to traditional sports bettors in their preferences and expectations. There’s also the challenge of navigating the fast-paced and ever-evolving world of esports. This is why we have focused on educating our partners about what makes esports different and then providing them with the tools they need to engage players and deliver the esports betting experiences they are seeking. To do this, we take a data-driven approach alongside offering a suite of innovative solutions that simplify the process for operators to get in on the esports betting action.
What makes for a compelling esports betting experience? Does it differ from standard sports betting and if so, how?
It comes down to offering fast-paced, engaging and tailored betting opportunities across many esports disciplines. The user experience and bet types offered need to reflect the dynamic nature of esports, including things like player props, bet builders and micro-betting. Esports fans also expect enhanced on-site content to add more value to their overall experience with the esportsbook, which is why our pre-match and live stats widgets is proving really popular with operators and their players.
What opportunities are operators missing if they don’t get in on the esports action?
Those who fail to tap into the esports market are missing out on the chance to engage a rapidly growing and highly motivated audience. Esports allows operators to reach a younger demographic not currently interested in traditional sports betting. In addition, the global reach of esports allows operators to expand into new markets through a growing vertical that shows no signs of slowing down. By not embracing esports, operators are failing to diversify their offering and missing the chance to engage the players of tomorrow, today.
Any final thoughts?
Esports is not just a trend. It represents a significant shift in the entertainment and betting landscape and those who recognise this and embrace it will be the ones who see substantial growth in the years ahead. At PandaScore, we are committed to being at the forefront of this revolution and we are excited to partner with forward-thinking operators who are ready to seize the opportunity at hand.
eSports
Record Number of Host City Applications for IESF’s Events
The International Esports Federation (IESF) is pleased to announce the conclusion of the bidding process for hosting the 2025 and 2026 IESF Events – the World Esports Championship and Regional Qualifiers. For the first time in our history, we have received a record number of applications, with over 30 cities from across all continents submitting their bids to host our signature Esports events.
The increased interest in hosting IESF events reflects the expansion of the Esports community and the impact these tournaments have had on the intern ational esports scene. From Europe to Asia & Oceania, Africa to the Americas, cities are making significant efforts to develop their local Esports ecosystems while also presenting their capability to host nations from around the world. The opportunity to serve as the home of Esports for a year is seen as a meaningful step forward, with long-lasting benefits in both the local and international growth of Esports.
“Over the last five years, IESF events have grown rapidly, and so has the excitement around hosting one of the world’s biggest esports events. IESF events are truly one-of-a-kind and bring huge value to our host nations – or as we like to call them, the “Esports capital of the world.’ It’s amazing to see this growing interest, and we can’t wait to continue bringing the global Esports community together through these incredible events.”- stated Boban Totovski, the General Secretary of IESF.
We are now thoroughly reviewing the applications to determine which cities meet our criteria and requirements and align with IESF’s core mission of developing Esports in a sustainable and inclusive manner.
IESF is dedicated to ensuring that every event we host leaves a meaningful and lasting impact. The upcoming selection of our host cities will shape the future of many Esports communities across the globe and redefine the Esports landscape by supporting new emerging regions and strengthening the existing ones.
eSports
The legends return! GG.BET is hosting a second long-awaited battle between NAVI and Team Vitality in Match of LeGGends: Double Down
On October 5, at 19:00 EEST, NAVI and Team Vitality will go head-to-head again in an epic Counter-Strike 2 show match organized by betting brand GG.BET. In Match of LeGGends: Double Down, viewers can expect unique showdown formats and a special bonus with promo code NAVITALITY.
The top two teams in the world will battle it out in this show match. Match of LeGGends: Double Down will see Team Vitality, who were IEM Cologne 2024 champions, and NAVI, who won gold this year at the PGL Major Copenhagen, EWC and ESL Pro League S20, go head-to-head. Viewers can also expect a nail-biting encounter between two rival MVPs — Mathieu “ZywOo” Herbaut and Justinas “jL” Lekavičius.
The show match will begin in a classic Standard format: the teams will play МR12 on the de_tuscan map. The second random map will be played in Arms Race Mode: gameplay will switch to Deathmatch mode, where it’s every man for himself. The main objective here is to achieve kills using various types of weapons and finish the game with a knife kill. The third randomly selected map will be played in MR12 format in Hostage Rescue mode: Counter Terrorists will be tasked with rescuing hostages, and Terrorists will try to stop them.
The show match is being organized by GG.BET, the official betting partner of esports team NAVI and Team Vitality’s CS2 roster. GG.BET hosted the first Match of LeGGends in July 2023, and the match racked up over 1 million views.
To celebrate Match of LeGGends: Double Down, GG.BET is offering an exclusive sportsbook and gifting users a bonus: a freebet worth up to 100 USD with promo code NAVITALITY.
Match of LeGGends: Double Down will be streamed in two languages. Watch the English-language stream on NAVI and Team Vitality’s official Twitch channels, and watch in Ukrainian on the Maincast Twitch channel.
Asia
Skyesports and Realme Conclude Realme Campus Gaming League in Chennai: National Collegiate Esports Tournament Sees More Than 10,000 Players Participate
Skyesports, a premier global IP and community builder for gaming and esports, and Realme have wrapped up the Realme Campus Gaming League, a national collegiate esports tournament.
The Grand Finals took place at the SIGMA Auditorium, Sri Sairaam Engineering College, Chennai, and witnessed the top 16 college teams from across India compete in Battlegrounds Mobile India (BGMI) to crown the champions.
Galactic Wolves emerged victorious, securing the title and taking home INR 200,000 from the event’s total prize pool of INR 400,000. The fight went down to the penultimate game, where Galactic Wolves secured a first-place finish to climb to the top of the overall standings.
The Realme Campus Gaming League was launched with a mission to empower college students across India and provide them with a platform to showcase their esports talents in BGMI. The tournament attracted record participation, with more than 2,700 teams from over 200 colleges nationwide vying for a spot in the Grand Finals. To ensure the representation of local talent, Skyesports also organized a local qualifier at the Sri Sairaam Engineering College, with two teams earning their place in the Finals.
Adding to the excitement, renowned gaming personalities Jonathan Gaming and Jelly graced the Grand Finals, interacting with participants and sharing valuable feedback. Jonathan Gaming, fresh from his third-place finish in the BGMI Pro Series (BMPS) 2024 with GodLIke Esports in Kochi, inspired the young competitors with his insights and experience.
Commenting on the tournament, Shiva Nandy, Founder and CEO of Skyesports, said, “Partnering with Realme for the Campus Gaming League has been an incredible experience, as they share our commitment to developing grassroots esports. This tournament was not only a thrilling spectacle for esports fans, but it also offered a platform for college students across India to showcase their talent. The high participation highlights the immense potential at the grassroots level and underscores the importance of fostering and nurturing this talent for the future of Indian esports.”
A Realme spokesperson said, “We are thrilled to support the burgeoning collegiate esports scene in India through the Realme Campus Gaming League. At the LAN Finals in Chennai, players competed in the Realme 13+ 5G which proved to be a formidable device for esports players and casual gamers alike. The event saw over 10,000 participants and garnered more than 250,000 views on social media, showcasing the immense interest and engagement in esports at the grassroots level.”
The Realme Campus Gaming League has set a new benchmark for collegiate esports in India, further cementing Skyesports’ and Realme’s commitment to supporting esports at all levels.
-
Industry News7 days ago
Registration opens as ‘Nuevos Horizontes’ unveiled as creative theme for Barcelona-bound iGB Affiliate
-
Compliance Updates6 days ago
EU Tightens the Reins: New Gambling Regulations Shake Up the Industry
-
eSports6 days ago
Everything You Need To Know: Red Bull Wololo Kicks Off Tomorrow!
-
Industry News6 days ago
BC.GAME Launches $BC Mining Rush
-
Industry News6 days ago
Rickard Vikström, CEO & Founder of Internet Vikings, Honored in Emerging Leaders of Gaming 40 Under 40 List
-
eSports6 days ago
Max Verstappen to attend GAMERGY, the world’s largest esports, gaming and entertainment event
-
Balkans6 days ago
Sportingtech Opens New Office in Sofia
-
Latest News6 days ago
Jekaterina Dubnicka to Head of Marketing and Communications