Latest News
Checkd International strengthens presence in American market with SmartPicks app release
North American sports betting specialists Checkd International, part of award-winning Checkd Group, have announced they are introducing a rework of their previous app FlashPicks, as a new and improved platform called SmartPicks.
The newest app launched by the Manchester-based company aims to innovate the sports betting experience across the US through a streamlined, yet informative app. SmartPicks places the player props hit rate tool front and centre in the app and provides odds comparison with licensed US sportsbooks.
Other key features include same game parlay builder with add-to-bet slip functionality as well as allowing combined selections, automatic and instant bet tracking for bets built through the app, and customisable notifications for both team and player bets.
The SmartPicks app also improves betslip functionality for users with the ability to instantly add selections, and has 60+ player prop markets with historical and filterable hit rates viewable with trending props plus automated insights.
To unlock full access, users will require a SmartPicks Pro subscription, which instantly improves user experience and gives them access to a side of betting that will showcase all the app has to offer. This represents Checkd Group’s first move into subscription revenue, alongside other existing sources.
With all these features packed into the app and updates planned throughout the NFL season, SmartPicks expands Checkd International’s on-the-ground presence in the American market through a platform that is built on existing technology in the UK to bring a unique sports betting-focused app to the US.
The SmartPicks app was built in-house by Checkd Dev, the technology specialist division of Checkd Group, which has supported top-tier operators with new products, including Paddy Power’s Mix ’N Match bet building tool that launched earlier this year.
Checkd Group have seen great expansion in the US-based betting market. The SmartPicks app has seen a 187% increase in app searches in 2024, with 86,000 so far, up from 30,000 in 2023, and 110,000 in the past 12 months.
Commenting on the launch, Callum Broxton, Head of US Operations at Checkd Group said: “We’re thrilled to strengthen our presence within the American sports betting market with the launch of SmartPicks, which has an improved layout and informative features that will make the betting experience simpler for users.
“The features available on the app allow for a wide variety of bets that can easily be transferred to any of the licensed sportsbooks, and we will continue to build on these features as the NFL season progresses.”
Eastern Europe
Endorphina Announces Partnership with Ukrainian Online Casino Casino.ua
The leading online slot provider, Endorphina, has recently partnered with Casino.ua, a licensed Ukrainian online casino. This collaboration brings Endorphina’s innovative slots to Casino.ua’s platform, expanding its game portfolio and offering more variety for players.
This partnership signifies Endorphina’s continued focus on expanding its reach in regulated markets and making its games accessible to a broader audience. With a strong track record of partnerships in 2024, Endorphina is confident this collaboration will further their goals.
“This partnership with Casino.ua is a great opportunity for Endorphina to expand as a slot game provider in Ukraine and grow in a highly competitive market. We’re very excited about this collaboration and grateful for this wonderful opportunity to partner with such a prominent Ukrainian online casino,” said Maryna Iliukhina, PR Manager at Endorphina.
Casino.ua is a licensed Ukrainian online casino offering over 7,000 online entertainment options, including instant games, slots, table games, live games, tournaments, and promotions. The platform values the safety and comfort of its users, striving to create a high-quality gaming experience.
“We are thrilled to partner with Endorphina, a top software developer in the gaming industry. Their games blend innovation, quality, and immersive gameplay, seamlessly aligning with our vision. Together, we’re committed to delivering outstanding experiences and exciting opportunities for Casino.ua players,” said Casino UA’s team.
Latest News
Genius Sports Launches FANHub, World’s First Advertising & Activation Platform to Reach & Engage Sports Fans
Today Genius Sports Limited (“Genius Sports”) (NYSE:GENI) announced the launch of its fan activation platform FANHub, the only omnichannel marketing platform custom-built to reach and engage sports fans.
Capitalizing on 20+ years of experience in data collection, curation, and activation and harnessing direct global relationships with 400+ leagues and teams including the NFL and NCAA, Genius Sports created FANHub to give marketers an easy-to-use platform, which combines programmatic and social media buying capabilities built with a sports-first mentality.
“Sports has never been more at the center of the cultural conversation, and FANHub is primed to help marketers reach and engage fans with ultimate precision,” says Josh Linforth, CRO at Genius Sports. “Our depth and breadth of sports expertise has informed every aspect of this platform, so our customers can easily create memorable and impactful campaigns for fans across every channel.”
The FANHub platform includes the following core features:
- Fan-First Audiences. Safely integrate 1st-party data, overlay proprietary audiences, and capture the fan journey with Genius Sports identity graph, FANHub ID.
- Curated and Exclusive Premium Inventory. Buy high-quality, brand-safe media across social and programmatic channels, including display, video, CTV, audio, and DOOH.
- Bidding & Insights. Monitor performance with customizable bid models, real-time reporting, pacing and bidding strategies based on audience datasets, inventory, and live game-time data points.
- Dynamic Creative Optimization. Scale your campaigns with display and video creative that instantly integrates Genius Sports play-by-play data and fan preferences.
“Today’s fans watch and engage with their favorite sports across channels and formats, bringing new challenges to marketers looking to reach these highly engaged audiences,” said Manny Puentes, GM of advertising at Genius Sports and board member on the IAB Tech Lab. “FANHub finally lets marketers create sophisticated sports-based media strategies, track and manage the full-funnel fan journey from season to season, and leverage our live game-time data to drive hyper-personalized and relevant campaigns.”
Latest News
1spin4win joins forces with SoftGamings to bring classic slots to new markets
1spin4win, a fast-growing slot games provider, is excited to announce a new partnership with SoftGamings, a leading B2B casino platform provider and gaming systems aggregator.
This collaboration signifies a major leap forward for 1spin4win, expanding the studio’s global footprint. Through SoftGamings’ platform, a wider audience will now have access to 1spin4win’s growing collection of over 100 classic slot games. With more than three new releases every month and a solid client base of 400+ operators, 1spin4win is poised to further strengthen its presence in the iGaming industry.
SoftGamings is well known for its versatile iGaming solutions, including Turnkey and White Label platforms, Self-Service solutions, and Bitcoin casino options. Their platform offers an advanced loyalty system, gamification features, and customization options, providing operators with everything they need to offer a world-class gaming experience. Now, 1spin4win’s slots are integrated into the SoftGamings platform, expanding its availability to a larger network of operators and players.
Tanya Pisarchuk, Sales Manager at 1spin4win, commented: “Partnering with SoftGamings will help us grow into new markets and reach more players. We’re truly excited that this collaboration will make it easier for online casinos to bring our classic and well-balanced games to their users.”
Anna Kiselova, Head of Partnerships at SoftGamings, added: “Our platform is growing with the addition of 1spin4win’s classic slots, now available through the SoftGamings API. This partnership is part of our mission to bring the best gaming experiences to our clients. 1spin4win offers a mix of traditional fruit and themed slots with bonuses and solid RTPs, and we’re excited to offer their games as part of our ever-expanding catalog.”
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