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Bojoko’s Christoffer Ødegården Discusses the Power of Exclusive Bonuses
Exclusive bonuses have long been a key differentiator for online casinos, allowing operators to stand out on affiliate websites. However, in recent years, many British operators have moved away from offering these bonuses despite their potential to attract players. These exclusive bonuses, available only via select affiliate platforms, can give casinos a competitive edge by providing a tailored incentive to affiliates to boost their player acquisition.
To discuss the potential of exclusive bonuses and their impact on casino performance, we spoke with Christoffer Ødegården, Head of Marketing at the popular UK affiliate Bojoko.com. They are one of the biggest in the British market and have one of the more extensive lists of exclusive casino bonus offers available to their users. In this interview, Ødegården sheds light on the strengths of exclusive bonuses, the importance of balancing them against your budget, and which deals work the best.
It seems like exclusive bonuses through affiliate platforms have become less common among British operators. Why do you think that is?
Many British operators have indeed been moving away from offering exclusive bonuses through affiliate sites, and there are a few reasons for this. One major factor is the increasingly tight regulation in the UK market, which has made operators more cautious about more significant investments in the market.
However, the market is now more predictable, and operators might overlook an opportunity by moving away from these exclusives. Although only a few hundred Brits actively search for exclusive bonuses each month, those who do are highly engaged and specifically looking for something different. Affiliates like Bojoko offer a platform where these bonuses can shine, capturing a segment of the market that’s actively seeking tailored offers.
What are the key benefits of offering exclusive bonuses through affiliates, especially in such a competitive market?
Offering exclusive bonuses via affiliate platforms brings several advantages. First and foremost, it allows casinos to have more control over to what extent they stand out in toplists and bonus comparison pages.
Affiliates provide targeted exposure to players who are already primed for action. Exclusive bonuses, which can be tailored to be more competitive than the regular offers listed next to them, increase the likelihood of converting visits into first-time depositors (FTDs).
By offering a better bonus through affiliates—whether it’s lower wagering requirements, more free spins, or a higher match—casinos can outperform competitors and secure more FTDs.
We also have a page dedicated to highlighting all the exclusive bonus offers we have available. Giving Bojoko an exclusive bonus guarantees your placement here. This gives you an extra page to be listed on and gain FTDs from.
How many British gamblers are searching for exclusive bonuses?
The number is in the hundreds, which is solid but not huge. However, while the number of Brits actively searching for exclusive bonuses may seem small compared to the wider market, they represent a highly engaged audience. These players are seeking out bonuses that stand out and offer better value. By capturing this group through affiliate channels, operators can convert a niche audience into loyal players.
Additionally, as I mentioned, offering exclusive bonuses through affiliates like Bojoko is about more than just catching players directly searching for unique deals. Even if the immediate traffic from players searching for exclusive bonuses isn’t massive, these bonuses help position casinos higher in toplists and bonus comparison pages. This increased visibility can drive more traffic to the site, not just from those looking for exclusives but from general visitors who see the casino ranking higher due to the attractive bonus offers.
How can casinos best create exclusive bonuses that are competitive and compliant with UK regulations?
The key is to ensure that the bonuses are both appealing and responsible. One thing to remember is that when you set up an exclusive offer, you can change everything. It doesn’t need to be your regular bonus, your regular terms and conditions, and then a few extra bonus spins. These offers rarely do that much better than your standard deal. However, this freedom to tweak everything means that you can also, for instance, offer a bonus of 200% up to a lower amount or with a higher wagering requirement.
Our data has shown us that if a casino increases its bonus to 200%, it can expect a decent boost in FTDs, no matter how small the bonus amount is. Wagering is also not as important here. Players flock to offers above the 100% baseline. Casinos can do many other things to boost their FTDs, and we have discussed some of them before, but exclusive bonuses are an excellent way to get quick wins.
At Bojoko, we also encourage operators to refine their exclusive bonuses until they get the boost they want. Many smaller casinos want more traffic but not an extreme increase, as they have not budgeted for this. Therefore, balancing the offer with the value you are getting, coupled with long-term planning, is key.
Balkans
EGT’s latest innovations to shine at the 15th edition of BEGE Expo
EGT is ready to make another memorable show during this year’s 15th edition of BEGE Expo. The company’s impressive product display will await the guests at booth 4.0. on November 27 and 28.
Several new developments in EGT’s portfolio will be presented to the local gaming audience for the first time. Among them will be the Bell Link 2 multigame, the latest addition to the absolute bestseller Bell Link, as well as the Bell Link Boost jackpot. The mix will introduce visitors to the exciting worlds of 10 titles, 5 of which are brand new, offering them numerous opportunities for winning and entertainment.
Bell Link Boost will also captivate players’ attention with its six exciting games, as well as the Boost feature, which will amplify the amount of the Major and Grand jackpots. The highest levels of Bell Link Boost will be combined with the corresponding levels of Bell Link and Gods & Kings Link, adding even more thrill to the gaming experience.
Two new Asian-themed jackpot solutions will be on display as well. Sheng Sheng Bu Xi will offer players a jackpot combo, giving an extra layer of adventure to their gameplay, and the 4-level Zhao Cai Shuang Yu will further enhance the chances of winning with its Keep & Spin bonus and Free Spins & Wheel feature.
EGT will present its newest multigame series, Supreme Selection, which currently features Supreme Green Selection and Mega Supreme Fruits Selection mixes. Powered by the latest Exciter IV platforms, they will make their local debut during the expo, demonstrating a perfect blend of some of EGT’s most popular titles and brand-new games with enormous potential.
The selection of slot products for the show will be complemented by the General Series cabinets and multigames, as well as the well-known Premium Link, Coin Jackpot and Supreme Combo Link jackpots.
The company will also showcase its ETG solutions. The main highlight will be the new RK6C roulette, which will be presented in Bulgaria for the first time. Including sleek design and advanced features, it will provide guests with comfortable play stations, dynamic LED lighting, and engaging sound effects. The players will also be able to explore the numerous variants for keyboard configurations, American roulette, as well as the option for connectivity to other EGT Automated Roulette units, enhancing the overall experience.
The well-established GS 32 T, G 32 T, and G 27 T terminals will also show their eye-catching design, numerous ergonomic features, and great flexibility, allowing many possible configurations with other devices. They will be equipped with multigame mixes of Supreme and Power Series, as well as top-performer Jackpot Cards.
Numerous AWP and VLT products, designed specifically for different markets, will be at the disposal of the stand’s visitors. They will also be able to get acquainted with the latest modules of EGT’s casino management system Spider, thanks to which the organization of the daily activities in gaming facilities is easier than ever.
EGT Digital will demonstrate its vast array of more than 120 popular slot games, as well as the in-house developed “all-in-one” betting platform X-Nave with its 4 main modules, each of which can function as part of the complete solution or operate independently, as they allow integration with products of third-party developers.
“Taking part in BEGE Expo is always a great experience for us, especially since this year is even more special as the event celebrates its 15th birthday,” shared Nadia Popova, Chief Revenue Officer and VP of Sales & Marketing at EGT. “We will be happy to meet again with our clients and partners from the region and discuss with them all new exciting opportunities for collaboration. We are also anticipating BEGE Awards, in which we are finalists in several categories.”
eSports
Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024
Naman Mathur, popularly known as Mortal, has added another feather to his illustrious cap by winning the coveted ‘Content Creator of the Year’ award at the Global Esports Awards 2024 Part 2 in Los Angeles on Friday. The grand ceremony saw Mortal triumph over globally renowned gamers like Tarik Celik, Ibai Llanos Garatea, and Marc ‘Caedrel’ Lamont, solidifying his stature as India’s biggest gamer.
Mortal’s groundbreaking victory marks a significant milestone not only in his personal journey but also for the Indian gaming community at large. The 27-year-old’s illustrious gaming career boasts numerous accolades, including championship titles in BMPS Season 1 (2022) and the PUBG Mobile Club Open (2019) as an esports athlete. He has amassed over 7 million subscribers on YouTube and more than 5.3 million followers on Instagram through his distinctive and impactful content, making him one of India’s most influential gaming personalities.
Speaking on this remarkable achievement, Naman Mathur aka Mortal, Co-founder, S8UL Esports, stated, “Winning this award is an incredible moment of pride, not just for me but for the entire Indian gaming and esports community. My journey began with a simple passion for gaming, and seeing that passion resonate with millions of people is truly humbling. I hope this achievement inspires more young gamers to chase their dreams and believe that they too can earn global recognition through dedication and hard work. I am deeply grateful to S8UL for being the backbone of my journey. This success is not mine alone- it belongs to every fan, every teammate, and every supporter who believed in me and in the potential of Indian esports.”
This was Mortal’s sixth consecutive nomination at the prestigious awards, a feat achieved by no other Indian gamer. Having been nominated for various categories over the years such as ‘Esports Mobile Player of the Year’, ‘Streamer of the Year’ and ‘Esports Personality of the Year’, Mortal’s victory in this edition is a testament to his immense contribution to growing the esports and gaming content ecosystem in India.
“This award holds a deeply personal meaning for me. Watching Mortal achieve this recognition feels like a shared victory- one that takes me back to where it all began. From the late nights to the sacrifices, every moment has led us here. Together, we’re not just creating history; we’re shaping the future of gaming and esports globally. A victory for him, a milestone for Indian esports!” said Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.
The Esports Awards is the most prestigious night in esports, dedicated to showcasing top-tier performance and innovation from players, teams, media, hardware providers, games, events, and personalities within the scene.
“When we first started this journey, we had no idea how far it would take us, but we always knew we were in this together. Mortal has always been like a brother to me, and seeing him win this award feels like a personal achievement. For him to be honoured with this accolade today is a reflection of the countless hours, effort and heart we’ve poured into building who we are and what we stand for,” commented Lokesh ‘Goldy’ Jain, Co-founder, S8UL Esports.
Mortal’s achievement reaffirms India’s rise as a formidable force in the global esports and gaming content landscape.
Asia
Goa Introduces an Entirely Online Lottery Platform
In a move towards modernising India’s lottery sector, the state of Goa has introduced an entirely online lottery platform, sanctioned by the Directorate of Small Savings and Lotteries. This initiative, known as Great Goa Games, aims to bring transparency and convenience to an industry that has long grappled with allegations of mismanagement and fraud.
Ticket sales commenced Monday, with the inaugural draw set for Sunday. Rhiti Group, led by founder Arun Pandey, was granted the license to operate and market the platform. “Our mission is to democratize opportunities through technology,” Pandey stated, emphasizing the secure and user-friendly nature of the app-based system.
Goa government official Narayan Gad lauded the move as a step forward for the Indian lottery sector. “With our online lottery streamlining processes through technology, we are setting a new standard in the lottery industry,” Gad remarked. “The technology-based product will enhance transparency and ensure improved monitoring and regulation of operations.”
This development follows new rules governing online lotteries, introduced by the Goa directorate in February 2023. Currently, 13 states in India, including Goa, allow lottery games, though others have banned them due to concerns over gambling addiction and operational irregularities.
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