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Exclusive Q&A with Christoffer Ødegården, Head of Casino at Bojoko

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With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården.
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With growing competition in the online casino industry, finding effective ways to attract new players is crucial for operators. To discover which strategies are the most effective, we contacted Christoffer Ødegården. He serves as Head of Casino at Bojoko, one of the top affiliates in the UK, and has access to comprehensive data on what features help secure additional FTDs. In this interview, he shares how diversifying payment options, lowering deposit limits, and refining bonuses can help casinos stay competitive.

What are the most effective strategies casinos can use to increase FTDs?

Most casinos focus on tweaking their bonuses to attract new players, which is effective. However, it can also have certain financial risks and lower player value. Our data shows that one of the fastest ways to increase FTDs is to simply expand the selection of payment methods.

It might not be intuitive, but offering a variety of methods does not just mean that players can choose what works best for them once they are on your page. Having the right payment methods will actually lead to a large number of players hearing about and exploring your casino in the first place.

Could you explain the impact of offering diverse payment methods on player behavior?

Many players have specific payment preferences and will only make deposits and withdrawals with specific payment methods, some sticking with just one. It is essential to have all relevant UK payment methods to avoid missing out on these users. As I already mentioned, many Brits actively search for casinos with their preferred payment method available, and comparison sites like Bojoko cater to them.

Bojoko has pages for every popular UK payment method, where players can quickly compare their offers and make their choice. This is without ever being exposed to brands that do not offer their deposit method of choice.

Let me provide a quick example. We have noticed that many Brits actively search for Paysafecard casinos and land on our dedicated page, where they compare casinos that let you deposit with Paysafecard and sign up. These players come with high intent, resulting in higher conversion rates. It is not just Paysafecard; a long string of more niche payment methods are hugely popular amongst Brits.

Which payment methods have proven to be most beneficial?

There are almost too many to mention, but pre-paid cards like Paysafecard, e-wallets like Neosurf, and mobile payment options like Boku and PayForIt are clearly gaining popularity. We have also seen an enormous rise in PayPal in the last few years, and the industry has responded, with most British casinos now offering PayPal. ApplePay is another mainstream payment method that has somehow been largely ignored among online casinos.

How should casinos respond to these emerging trends?

Casinos should always try to quickly embrace these trends, as the earlier they adapt, the more players they stand to earn. There is always an adaption curve where the less common payment methods are only available at a few operators, meaning they share the entire pot of players searching for these options.

I’d also recommend utilizing their relationship with affiliates like Bojoko, which can also amplify visibility. As I mentioned, our platform provides curated lists that guide players to casinos offering their preferred payment method. This visibility and alignment with player preferences often result in a noticeable uptick in FTDs. However, our collaboration with casinos goes beyond simply listing them on these pages. We can and do also provide insights on which payment methods and other features they should add to increase their FTDs.

You mentioned other features they can add to increase their FTDs. What specifically are you referring to? 

Another quick way for a casino to increase their FTDs is to lower the deposit limits. This makes it easier for players to sign up and get a sense of your brand. High minimum deposits can deter new players who want to try the casino without committing too much upfront.

I’d also like to specify that bonuses are still a powerful tool, with no deposit bonuses in particular being an effective way to bring in new players. However, these require a strong focus on player retention to avoid risks like bonus abuse. Less risky bonus options include increasing the percentage of your welcome bonus and trying out wager-free offers. However, no matter what you do, effective retention strategies remain key to ensuring players continue depositing after their initial experience.

Affiliate Industry

GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group

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GiG Media announce rebrand following spinoff announcement from Gaming Innovation Group
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New name. New logo. Same great affiliate.

Today marks the day of the official launch of GiG Media’s rebrand following the announcement of the spinoff from Gaming Innovation Group (GiG) platform and sportsbook.

We are pleased to announce that GiG Media has undergone a rebranding process in light of the spinoff and it’s thereof with great enthusiasm that we present our new independent brand, Gentoo Media.

The company will from now on be trademarked under Gentoo Media, and will operate under the name Gentoo.

Whilst introducing our new company name, along with our new logo and visual identity we ensure that Gentoo remains the same great affiliate, with the same great people, and the same great brands that we have become recognised for.

The rebrand marks a significant milestone in the company’s history in becoming a stand alone business in the second half of 2024*, continuing our track record of dominating the iGaming affiliate market with 13 successive quarters with all-time high revenue and strong EBITDA-margin reaching 48% in the last quarter.

Gentoo will continue to focus on our unwavering commitment to deliver superior results, growth and sustainable long-term partnerships, ensuring our partners that with Gentoo, you get more.

Our new company name Gentoo Media pays a tribute to GiG Media’s Rebel Penguin heritage, as Gentoo is an Antarctic penguin species known for prospering by coming together as a unit to survive and thrive. Gentoo further symbolises the next generation of the company’s legacy, opening a new chapter while continuing our path as a market leading affiliate, shaping the future of affiliation.

GiG Media will from today be found under a new array of assets under the Gentoo brand.

“The launch of our new brand is a big milestone for us in the process of separating GiG Media from Gaming Innovation Group. Gentoo has been created with all our partners and employees in mind, ensuring to communicate an accurate and genuine view of ourselves, the business and what we stand for and believe in. The launch of Gentoo marks a new era and we couldn’t be more excited for the future prospects of the business.” – Jonas Warrer, CEO

“The rebrand of GiG Media marks a pivotal moment in the separation of Gaming Innovation Group into two independent businesses, and is a vital step in the process of increasing shareholder value. The launch of Gentoo is a testament to the organisation’s dedication in delivering superior quality and results in every aspect of the business, and is setting the company off to a great start.” – Mikael Harstad, Chairman of the Board

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Affiliate Industry

Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!

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Exciting Changes to the European Gaming Congress 2024: More Value for Operators & Affiliates!
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HIPTHER is thrilled to announce a dynamic shift in focus for the upcoming European Gaming Congress (EGC) 2024, taking place in the vibrant city of Warsaw between 15-16 October! Our aim is to better serve our community of operators and affiliates by offering a richer, more diverse range of topics and panels.

While we will continue to provide critical insights with two compliance panels focused on Poland and the combined Nordic + D-A-CH regions, we are expanding our agenda to include exciting new topics that cater specifically to your interests and needs:

Esports: Exploring the rapidly growing world of competitive gaming and its integration with traditional gambling.

SEO: Strategies to optimize your online presence and drive more traffic to your platforms.

Marketing & PR: Innovative approaches to branding, customer engagement, and public relations in the gaming industry.

Fintech: Discovering the latest financial technologies transforming the gaming payment landscape.

Blockchain: Understanding how blockchain technology is revolutionizing transparency, security, and operations within gaming.

Special Offer: 30 Free Tickets for Affiliates and Operators!

To celebrate these exciting changes, we are offering 30 FREE TICKETS exclusively for affiliates and operators. This is your chance to gain invaluable knowledge, network with industry leaders, and stay ahead of the curve in the ever-evolving gaming landscape.

Don’t miss out! Secure your free ticket today and be part of the transformation at EGC 2024.

Claim Your Free Ticket Now: https://hipther.com/events/egc/freetickets-egc2024/

Join us in Warsaw for a groundbreaking event that promises to deliver unparalleled insights, innovative discussions, and exceptional networking opportunities. We look forward to welcoming you to the European Gaming Congress 2024!

Stay tuned for more updates and detailed agenda announcements.

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Affiliate Industry

SOFTSWISS Triumphs at EGR B2B Awards 2024

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SOFTSWISS Triumphs at EGR B2B Awards 2024
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Affilka by SOFTSWISS, a leading provider of affiliate management software for iGaming, wins in the Affiliate Software Supplier category at the esteemed EGR B2B Awards 2024.

The EGR B2B Awards celebrate the very best service providers in the online gaming industry. The accolade recognises the achievements of suppliers from across all the major industry spheres, including gaming and betting software, IT and infrastructure, payments and safer gambling tools.

Award-winning Affilka by SOFTSWISS provides top-notch affiliate management software that integrates with any casino, sportsbook, or poker platform, ensuring productive operator-affiliate relationships. Currently, the software powers over 360 brands, having almost 260 thousand affiliate accounts. 

The software includes integrated payment systems, which help operators to process payments directly from the Affilka’s back-office in a few clicks. The software also provides interface customisation, multi-product management and dedicated support. Zero setup fees and real-time tracking and reporting also represent significant advantages of the platform.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, expresses his pride: “The team is honoured to achieve such a valuable accolade. Our unwavering commitment to pushing the boundaries of possible and changing the iGaming industry for the better through technologies and innovations made this prominent win real. On behalf of the entire team, I extend my heartfelt gratitude to all our partners and clients, whose trust and support fuel our enthusiasm.”

Success at the EGR B2B Awards is the second accolade to the Affilka by SOFTSWISS’ collection in 2024. In March, the company was named the best Affiliate Marketing Solution at the Asia Gaming Awards.

SOFTSWISS was also named as a silver winner in the Sportsbook Platform Supplier category at the EGR B2B Awards. The SOFTSWISS Sportsbook covers 2,000+ unique markets with 100,000+ live events in 200+ sports, including esports and premium cricket. It provides a seamless, secure, and efficient environment for both operators and players. 

 

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 20,000 casino games, the Affilka affiliate platform, the Sportsbook software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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