Olga Bajela appointed as Cherry Play CEO

A new studio enters the market with an innovative, no-revenue-share commercial model, partnering with Bragg Gaming Group for technology and distribution, and led by a former Stakelogic CCO.

Cherry Play, a new and exciting game studio, has broken cover with the appointment of Olga Bajela as Chief Executive Officer.

Bajela’s rise through the industry has been meteoric – in just four years she has gone from executive to Chief Commercial Officer of Stakelogic and now CEO of Cherry Play.

This rapid rise through the ranks has seen her pick up several industry awards including Woman Leader of the Year.

As Cherry Play CEO, Bajela has been tasked with overseeing the launch of the studio which plans to disrupt the status quo with an innovative commercial model that does away with the standard revenue share.

Instead, operators pay a licence fee to add Cherry Play’s games to their lobbies and to offer them to players.

Bajela will also be responsible for building out the management team and onboarding the industry’s brightest minds and creative talents with the studio looking to scale at pace.

Cherry Play is incredibly ambitious and will combine its unique commercial model with a portfolio of thrilling slots and casino games to not only meet but exceed operator and player expectations.

To accelerate its market entry, Cherry Play has selected Bragg, a leading global content distribution network, as its exclusive technology and distribution partner.

Cherry Play’s games are being developed on the Bragg Gaming technology stack, with two new slot titles set to launch in January, just ahead of ICE Barcelona.

Olga Bajela, CEO of Cherry Play, said: “Having helped to build and sell Stakelogic I am now ready to take on a new challenge and couldn’t be happier to have been appointed as CEO of Cherry Play.

“Innovation covers so much more than game mechanics and with our unique commercial model, I am confident we are going to disrupt the slot provision space.

“We are focused on producing two great games per month on the powerful Bragg tech stack and already have an incredible team in place who are just as passionate about entertaining players as I am.

“Cherry Play is here to make an impact, and we can’t wait to launch our first title in January.”

Matevz Mazij Chief Executive Officer and Chairman of the Board, Bragg Gaming Group commented: “We’re delighted to welcome Cherry Play as a valued partner to Bragg and look forward to a dynamic and long-lasting collaboration to deliver game-changing, localized online casino content. The Cherry Play team’s extensive experience of the Netherlands regulated market will undoubtedly benefit Bragg as we continue to expand our strong position in that market.

“Our new partnership with Cherry Play will also allow us to offer some great new online casino content not only to our Dutch operator partners, but to those operators in the wider European and RoW markets going forward. I’m excited to view the results,” Mazij added.