Cherry Play names Daniela Fricchione as Commercial Account Director

In-demand developer strengthens management team with appointment of commercial director

Cherry Play, the rising star game developer with a unique subscription-based commercial model, has strengthened its senior team with the appointment of Daniela Fricchione as Commercial Account Director.

She is a high-calibre professional with a strong commercial background and a track record of being a mentor to the teams and individuals she oversees.

As Commercial Account Director at Cherry Play, Daniela will help strengthen the provider’s position in the industry. This includes building internal commercial structures and processes, forging partnerships with new operators and helping develop and deploy its ambitious expansion plans.

Cherry Play hit the market early this year with a never-seen-before commercial model that sees operators pay to access its content via a subscription model. This means they pay a monthly licence fee for content instead of the usual revenue share agreement.

Since making its debut, Cherry Play has hit the ground running with the launch of its first four slot games and a jackpot system, with its content now live with big-name operators in markets such as the Netherlands and Belgium with more to follow.

Olga Bejela, Cherry Play CEO, said: “Daniela is not only one of the most professional and accomplished commercial specialists in the industry, but also someone I deeply respect and trust. I couldn’t be more thrilled to be working with her once again as Commercial Account Director at Cherry Play!

“We have big plans for the industry this year, with our unique commercial model already proving to be a big draw for operators.

“With her expertise, Daniela will build on the strong momentum we’ve already gained—streamlining our internal systems, optimizing processes, and expanding Cherry Play’s reach to more operators than ever before. All that’s left for me is to give her the warmest welcome to the team!”

Daniela Fricchione, Commercial Account Director at Cherry Play, added: “I am absolutely thrilled to be joining Cherry Play at such an exciting time for the business.

“Having worked with Olga before, I know how visionary and inspiring she is, and I’m delighted to be collaborating with her again. Cherry Play’s new commercial model is game-changing and I’m excited to be a part of the team that’s redefining the industry.

“I’m looking forward to contributing to the success of the company and to be working alongside a truly great team to make a big impact on the industry together.”