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TXODDS GOES LIVE WITH LACERTA SPORTS’ PRICE MANAGEMENT SERVICE

Published

4 weeks ago

March 20, 2025

George Miller

TXODDS GOES LIVE WITH LACERTA SPORTS’ PRICE MANAGEMENT SERVICE

Reading Time: 2 minutes

Starlizard’s B2B Arm to Provide Soccer and Cricket Odds for TX Fusion Platform

TXODDS, the pioneering supplier of sports betting data, has collaborated with elite market makers Lacerta Sports to integrate its price management service within its TX Soccer Elite and TX Cricket Elite products.

Operator partners to TXODDS now have access to the gold standard in soccer and cricket pricing. Lacerta’s price feeds—available with 100% true pricing or a fully marginated offering—are made available via the TX Fusion platform, which boasts ultra-low latency data feeds for both pre-match and in-play markets.

The unique partnership empowers sportsbooks to access odds data from Lacerta’s renowned pricing models seamlessly, tested and proven in low-margin, high-volume environments across 350+ global leagues and competitions for soccer.

The TX Cricket Elite product also delivers market-high match coverage across all formats, powered by Lacerta’s unique multi-sourced scout inputs and modelling, designed for Indian-style exchange markets and adapted for western betting requirements.

With the soccer and cricket offerings already live, the two parties are also currently working towards launching additional feeds for basketball and multiple NCAA sports, giving US brands the chance to better stand out in an increasingly homogenous odds marketplace.

Einar Knobel, CEO at TXODDS, commented on the partnership: “Lacerta Sports and Starlizard’s reputation precedes them when it comes to trading expertise. They’re tested within the most challenging betting conditions, and we’re pleased to be the first odds data provider to partner with them for the benefit of our global sportsbook partners.

“TX Cricket Elite and TX Soccer Elite combine best-in-class trading expertise with the ultra-low latency of our delivery platform, and this will empower operator partners to lead the market in their respective sports with sharper pricing, built for their trading requirements.”

Steve Edery, CEO at Lacerta Sports, added: “Starlizard has been the undisputed leader of sports betting and modelling for 25 years. Lacerta is a new B2B arm that has leveraged this best-in-class Lizard IP to offer the market a different approach to pricing, risk management and customer analysis. We offer operators a partnership approach – collaborating to innovate top-quality products underwritten by a proven, battle-hardened edge that we believe is years ahead of anything else out there in the market.”

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.