Christoffer Ødegården on the Benefits of Being Transparent with Your RTPs

What makes a casino one of the “best paying” in a player’s eyes, and does it matter? Is the RTP something players consider before signing up, and can it bring in additional FTDs?

To answer these questions, we sat down with Christoffer Ødegården, who leads the marketing efforts at Bojoko, one of the UK’s largest casino affiliate platforms. With a background deeply rooted in iGaming and digital marketing, Christoffer brings a clear-eyed perspective on what players care about—and how smart casinos are tapping into those insights.

In this conversation, he shares why RTP matters but isn’t everything, how bonuses and loyalty programs play a huge role in perceived value, and why transparency is a marketing strategy more casinos should embrace.

Let’s start with the basics: How important is RTP when players are choosing a casino?

Most players don’t think about it first, especially as this information is usually pretty hard to find. That said, a large niche of high-information players actively search for casinos with high RTPs and make decisions based on this.

It may surprise you, but thousands of British players search for the casinos with the best payouts every month. We have a page showcasing the highest-paying online casino sites in the UK, ranked by their RTP. We get hundreds of monthly visits on this page, and the conversion rate is quite good.

So yes, high RTP casinos are appealing, and you can convert well if you get the word out there and have good exposure on affiliate sites.

Should casinos highlight their RTPs in marketing?

Not necessarily. It depends on how great your RTP is and how educated your audience is. Generally, I would say no, as it may just be confusing to less experienced players. If it is strong, you should highlight your RTP on pages or advertisements directed specifically at high-information players.

Are there any risks to sharing payout percentages?

Only if the payout percentage is below the industry average or, as I mentioned, you confuse less informed audiences.

If your payout percentage is low, it might be worth revisiting your game selection or bonus structure before you start promoting it. Or, if you are converting well and hitting numbers you are happy with, leave it as is. Low RTP sites can struggle with retention, but you know your numbers the best.

If you look at our page, you will see that the casinos listed there generally have RTPs between 94 and 97%, so if you are in this range, you should not have much to worry about making your RTP public.

Are there any additional benefits for a casino considering sharing their payout percentage?

It is a very powerful trust signal. When a casino is upfront about its payout stats, players feel more in control. Perception is powerful. It also tells the experienced player that they have done their research and are playing smart. From a marketing perspective, that’s golden. If your casino is seen as fair and transparent, that trust will keep people coming back.

From an operator’s point of view, what makes high payout percentages a real strategic edge?

Transparency is a huge advantage in this industry. When a casino highlights its high payout games or even publishes its overall payout rate, it creates a great first impression.

On Bojoko, that translates directly into visibility. As I mentioned, our high-payout casino list gets hundreds of visits per month, and the higher your RTP, the higher you rank. It gets you in front of players actively looking for exactly what you offer.

Additionally, there are many steps to getting an attractive RTP that converts well and brings in extra FTDs. High welcome bonuses are a huge draw, and good cashback deals are excellent for retention. Focusing on getting a high payout percentage can be a win in multiple directions and increase overall earnings due to the larger player base.