Industry News
Flexion Reports Revenue Increase of 9% for 2024

Flexion, the games marketing company, has announced that its revenue grew 9% to year-end December 2024. The growth is attributed to the Company’s success in the alternative app store market.
Since its IPO in 2018, the company has built a well-positioned games marketing business around the alternative stores and grown annual revenue 50-fold to almost US$100 million. Its game portfolio represents several billion US$ in gaming IP for alternative market partners like Samsung, Amazon, Huawei, OneStore and Xiaomi.
“With the Digital Markets Act (DMA) coming into force in Europe and recent legal actions in the US, mobile game developers have felt a new-found freedom to explore their market options. We’ve already moved beyond the era when Google and Apple controlled everything. Developers are looking for alternatives that offer better margins, and additional audiences and revenue. Partnering with Flexion opens up a range of market channels with very little up-front investment,” said Jens Lauritzson, CEO of Flexion.
Flexion currently distributes more than 30 high-profile titles on the alternative stores. Top-tier games in the Flexion portfolio make on average US$ 10 million a year based on Q4 2024 run rate. That’s income in addition to their Google and Apple revenue with a business model that adds little to their costs.
In Q4 2024, Flexion-serviced games were, on average, generating 9.3% through the alternative stores of the revenue they made on Google Play. This is a significant boost for Flexion’s partners without major costs or effort.
“If you scale for the size of the stores, the alternatives massively out-performed Google in Q4 for our games. This is exciting both for Flexion’s business and for the future of the games industry as a whole. We’re seeing the beginning of a sea change in games marketing,” Jens said.
“We’re seeing just the beginnings of a major shift in how top-tier developers address their markets. Using Flexion to access alternative stores is an easy first step into the post- Google and Apple world. Many developers are already looking at their options beyond that and Flexion will be right there with them providing the technology and expertise they need to maximise the potential of their games,” Jens added.
-
Latest News14 hours ago
Best Crypto Casinos in 2025 – Top 10 Bitcoin Casino Sites, Rated by Experts
-
Compliance Updates7 days ago
Isle of Man Government Publishes Terrorist Financing National Risk Assessment
-
Compliance Updates7 days ago
Pollard Banknote Secures License to Supply Gaming-related Goods and Services In the UAE
-
eSports5 days ago
2025 PUBG MOBILE WORLD CUP FINALISTS LOCKED IN AS 16 TEAMS MAKE THE CUT
-
Latest News6 days ago
Best New Online Casinos: 5 Newest Real Money Online Casinos Listed
-
Asia7 days ago
JBO Thailand Launches Esports World Cup Promotion
-
Latest News5 days ago
Experience the thrill of a Vegas night in Neon Paradise: Hold & Win from ICONIC21
-
Asia6 days ago
Scientific Games Wins Top Honors for Organizational Excellence in India