Connect with us

99.9% uptime sounds reliable, until you realise it means 8+ hours of downtime a year. For an iGaming operator, it is a business threat. One hour offline during a major promo can erase months of planning, budget, and player trust. Multiply that by eight.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Latest News

Spotlight on Golden Matrix’s (GMGI) Raffle Engines: RKings & Classics for a Cause

Published

2 months ago

on


Reading Time: 2 minutes
Golden Matrix Group, Inc. (NASDAQ: GMGI), a diversified global gaming and entertainment group, is increasingly gaining recognition for more than just its flagship sportsbook and casino brand, Meridianbet.
The company’s raffle business units—RKings Competitions in the UK & Ireland, and Classics for a Cause in Australia—are also becoming pivotal contributors to GMGI’s bottom line, brand equity, and strategic market diversification.
GMGI operates six integrated entities across sportsbook, iGaming, white-label B2B platforms, proprietary game development, and raffle-based models. This diversification enhances margin efficiency while reducing regulatory concentration risk.
RKings: A Scalable UK Raffle Engine with Premium Prizes
Founded in 2018 and fully acquired by GMGI in 2022, RKings Competitions offers players across the UK and Northern Ireland the chance to win high-end cars, houses, and life-changing cash prizes via online draws. With affordable entry points and massive prize pools, RKings has built a loyal audience of raffle participants.
FY2024 Performance Highlights:
  • Revenue: $28 million (up 24% YoY from $23M)
  • Tickets Sold: Over 11 million, up from 10.5M in FY23
  • Prizes Awarded: $22 million across hundreds of campaigns
  • Gross Profit: $6 million (up from $5.6M FY23)
Q1 2025 Update:
  • Revenue rose to $6.89 million, up 3% YoY
  • Continued strong user engagement and new prize categories are maintaining momentum
RKings operates with outstanding CAC efficiency, averaging around $2 per customer, showcasing exceptional scalability and marketing ROI.
Classics for a Cause: Australia’s Subscription-Based Charity Raffle Model
Classics for a Cause is Australia’s standout discount raffle platform, combining philanthropy with high-engagement entertainment. The brand partners with reputable charities to raffle off iconic classic cars, channeling proceeds into social causes while delivering premium value to participants.
Post-Acquisition Growth (acquired in mid-Q3 FY24):
  • Surpassed 10,000 VIP members
  • Over 2 million orders, with exponential momentum in 2025
  • Team doubled in size, and a new platform was launched to enhance UX and retention
Q1 2025 Financials:
  • Revenue: $2.3 million
  • EBITDA: $466K, thanks to a lean, high-margin model and effective customer loyalty mechanics
This B2C subscription raffle model has proven to be both profitable and mission-driven, making it a rare dual-impact business in the gaming sector.
The Bigger Picture: Raffles as a Strategic Growth Lever
Globally, raffle-based business models are tapping into two megatrends:
  • Subscription monetization (predictable, recurring revenue)
  • Affordable luxury experiences (lottery mechanics for Gen Z and Millennials)
Platforms like RKings and Classics sit at the intersection of entertainment, aspiration, and accessibility, using digital-first platforms to generate massive engagement and repeat purchasing behavior.
GMGI: A Diversified Gaming Tech Company with a Lean & Scalable Model
GMGI is structured into six synergistic operating divisions:
Meridianbet – Online and retail sportsbook/casino in Europe, Africa, LATAM
RKings  – Online raffle platform with premium prizes (UK, Ireland)
Classics – Classic car raffles tied to charities (Australia)
GMAG – Casino white-label platform & aggregator (Asia B2B)
Expanse – Proprietary iGaming content studio (slots, crash, table games)
Mexplay – Online casino and betting (Mexico)
According to the latest company data:
  • Raffle businesses account for 26% of GMGI’s total revenue
  • Meridianbet contributes 65%
  • Aggregators & content B2B contribute the remaining 9%
GMGI operates under a lean, tech-driven structure with four core pillars:
  • Expansion into high-margin markets
  • Technology built in-house (including Expanse Studios)
  • Efficiency through low overhead and smart acquisitions
  • Capital discipline to balance growth and profitability
Related Topics:

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement
In today’s fast-evolving market, capturing attention and establishing a trusted brand presence is more challenging than ever.

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!

Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.