Industry News
Golden Matrix Acquisition of MeridianBet Group Receives High Praise from IPO Edge
Esteemed financial analysts at IPO Edge recognize the merged Golden Matrix and MeridianBet Group entity as a burgeoning global gaming leader with a promising financial outlook and innovation
Golden Matrix Group Incorporated (NASDAQ:GMGI) (Golden Matrix) and MeridianBet Group, the newly-consolidated entity in the online gaming world, are honored to receive positive analysis from IPO Edge, a leading portal known for its insightful and credible financial analyses.
The distinguished coverage highlighted the Golden Matrix acquisition of MeridianBet Group as having a significant potential to reshape the gaming landscape, focusing on the combined entityâs strategic positioning for expansive growth and technological innovation.
The entire analysis can be found at: https:/ /IPO-Edge. com/strike-gold-with-gmgi-and-meridianbets-global-gaming-powerhouse/
IPO Edge Insights
The recent article by IPO Edge analysts casts a spotlight on the strategic merits of the $300 million acquisition of MeridianBet Group by Golden Matrix. According to the portal, this bold move is poised to establish a global gaming juggernaut with projected sales reaching $182 million by 2025. The merger not only signifies a monumental leap in market expansion, spanning over 15 markets including Serbia, Montenegro and Bosnia but also underscores the entityâs prowess in emerging markets such as Mexico, Tanzania and Peru.
A Story of Strategic Growth and Innovation
At the heart of the Golden Matrix acquisition of MeridianBet Group lies a shared commitment to innovation and customer satisfaction as the combined group owns a scalable tech platform that leverages machine learning for continuous improvement, alongside unique betting features like Empty Bet, which empowers players to craft their own bets. This synergy of technological advancement and market intelligence sets the stage for an unprecedented growth trajectory in the online gaming sector.
Financial Prudence and Future Prospects
Underscoring the mergerâs financial strategy, IPO Edge commends the conservative financing approach, with an anticipated 2x leverage post-merger. This prudent fiscal management, coupled with the leadership of Chief Executive Officer Brian Goodman, enhances the companyâs capacity for further strategic mergers and acquisitions.
The CSR Segment
The mergerâs dedication to corporate social responsibility, with initiatives aimed at converting players into patrons of meaningful CSR programs, distinguishes it beyond financials and market expansion. This commitment reflects a broader vision of achieving profitability while fostering a positive social impact.
The Market Potential Not Yet Anticipated
As pointed out by this analysis, the market may not fully recognize Golden Matrixâs potential yet. The companyâs enterprise value is close to $400 million. That compares with multiples of eight times for Caesarâs Entertainment and a whopping 22 times for DraftKings, according to Sentieo, an AI-enabled research platform.
For more information about the Golden Matrix, please visit https:/ /GoldenMatrix. com/company/ or https:/ /ir.MeridianBet. com/.
Industry News
Playtech Live Launches Exclusive Bespoke Game with Kaizen Gaming
Playtech announced the launch of a new bespoke game, Pig Champions, developed exclusively for Kaizen Gaming, one of the biggest GameTech companies in the world. This launch marks the first Live Casino bespoke title for the leading sports betting & gaming operator and strengthens the strategic partnership between the two companies.
The game, designed to appeal to all audience types and player types across all markets, is a sporty animated universe in a Money Wheel Game show format, where 3 Pig Champions characters compete with each other to reach the highest multipliers within 3 exciting Bonus rounds. The studio is located in Playtechâs Romanian facility (PTR), offering a unique, immersive, animated experience made with fresh Unreal engine technology, featuring unique gameplay built from the ground up using advanced real-time animation.
Kevin Kilminster, Chief Product Innovation Officer at Playtech Live:Â âWe are delighted to partner with one of the leading sports betting & gaming operators in the world to launch their bespoke Live Game Show, Pig Champions to their extensive player base. After being selected by Kaizen Gaming as the leading developer of bespoke live content, collaborating on Pig Champions has enabled the team to showcase their passion and experience by exploring new innovative ways of bringing live casino games to life that offer a fresh, safe gaming experience for players. Our partnership with Kaizen Gaming continues to evolve and we look forward to our next collaboration in bringing further exciting games to market.â
Christos Mavridis, Head of Live Casino of Kaizen Gaming:Â âOur content offering is some of the most exciting on the market and working with an established partner like Playtech will assist in enhancing our current portfolio even more. Pig Champions stands as evidence of Playtechâs expertise and extensive experience, elevating our live casino offering and emphasising our commitment to creating top-quality innovative game experiences for our players.â
Industry News
Amusnet Ranks Among Italyâs Top Casino Providers
Amusnet Italy is the fourth-best casino provider in the country for June 2024, according to iGaming Tracker. The company has made a significant leap in the rankings, advancing three positions to secure the fourth spot. The achievement is underscored by a 1.1% increase in market share, reflecting a substantial gain in visibility and preference among online casino operators and players. This rise reflects Amusnetâs growing influence and effectiveness in the Italian market, demonstrating the companyâs leading place among the industryâs top providers.
Several notable accomplishments have bolstered Amusnet Italyâs presence in the country. The companyâs commitment to excellence was recognised with the prestigious Gold Award for Casino Content Supplier 2023 from EGR Italy last November. Furthermore, Amusnet has added six new partnerships with operators since January, bringing the total number to over 30, and has maintained a robust portfolio with over 100 certified games. Additionally, Amusnet Italy has released 14 new games since the beginning of the year, with more games planned for release by the end of 2024.
Polina Nedyalkova, Director at Amusnet Italy, said: âWe are incredibly proud of our progress and the milestones we have reached. This ranking highlights our leading position in the industry and our dedication to delivering high-quality, engaging gaming experiences to local players. Our advancement to the top position underscores our growing influence and effectiveness in the Italian market, and we look forward to continuing this momentum and bringing even more top-notch games to our audience.â
Affiliate Industry
Getting Sticky with It: Why Affiliate Traffic Should be About Quality Not Quantity
In a highly competitive âbonus blitzingâ affiliate market, the only real winner is the bonus hunter. These affiliates may be sending traffic through to their partners in volume, but many of their users are just looking to play through a good deal, never to return.
At Slots Temple, we believe the âstack âem high, watch âem flyâ approach to aggressive bonus-driven traffic no longer flies. We wanted to focus on improving the quality of the traffic and that meant doing things differently.
We began life as a site that offered free demo games and slots tournaments, and this helped to build a highly engaged base of players that genuinely loved playing slots. But we wanted to take this to the next level.
When we were awarded a UKGC gambling license in 2022, it meant we could offer cash prizes for our free tournaments. And then the next logical step was real-money tournaments in the UK with juiced-up prize pools, and ultimately real-money slots.
To create better quality traffic, you need to engage with your customers to better understand them and foster loyalty. It helps if you have a unique value proposition to increase the stickiness of your brand and engage audiences more effectively.
Our real money tournaments are a real UVP and are proving wildly popular with our users. The stakes we offer are low. You can play a slots tournament for as little as 1p, and the free-play model remains a large part of what we do â exclusively so outside the UK.
Ultimately, we want to be a safe place for players, which is why offering low stakes games is important. Itâs about fostering a player base that trusts us and feels comfortable playing with us.
Yes, weâre blurring the lines between affiliate and operator, but our players know weâre not just chasing profits at the expense of everything else. Ultimately, our players see us primarily as a destination for fun play and prizes, and itâs important that we maintain that balance. If they thought we were simply out to rinse them, weâd lose their trust, and they wouldnât come back.
Instead, itâs about offering more choice and increasing that stickiness. It also helps us better understand what games our players like to play so that we can offer more personalized recommendations.
And this is how real-money slots tournaments can really increase the quality of traffic. If a player has been playing a certain slot in a real-money tournament, for example, and wants to play at a partner site, we can guarantee that we are referring a player who is already highly engaged with the game and is ready to transition to higher stakes.
Of course, within the framework of real-money tournaments, itâs important to continue diversifying offerings by devising new formats. We have turbo tournaments, risk tournaments — a multitude of formats and price points so everyone can play the way they want to.
Our real-money tournaments are further enhanced by what was always a highly gamified platform. So, we have leaderboards, Xpoints, rewards chests, and challenges.
Continuous challenges, incentives and rewards keep users engaged over the long term. These elements can appeal to usersâ competitive nature and desire for achievement, as they play for bragging rights. This enhances social elements and encourages them to engage frequently with the product
Adding fun and playful elements enhances the user experience beyond the tournaments themselves. Regular rewards and recognition prevent burnout and keep users motivated. And engaged and motivated players are more likely to become passionate about the brand.
Creating a player base that produces true value to your affiliate partners requires a number of the right ingredients, plus a lot of care and attention. But the affiliate landscape is changing, and affiliates need to get creative to get sticky.
Author: Fraser Linkleter, CEO at Slots Temple
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