Rdentify appoints Dr. Vikas Shah as chairman

Rdentify,  the AI-powered customer support and player engagement platform, has appointed Dr. Vikas Shah MBE DL as its new Chairman.

A respected entrepreneur, investor, and public servant, Dr. Shah brings decades of strategic leadership to the role.

He currently serves as a non-executive board member at the UK Government’s Department for Energy Security & Net Zero and was awarded an MBE for Services to Business and the Economy.

His appointment comes as Rdentify transitions into a comprehensive, AI-driven customer experience platform.

Dr. Vikas Shah MBE DL, Chairman of Rdentify, said: “Technology is reshaping how companies interact with their users, and online gaming is no exception. Rdentify is at the cutting-edge of this transformation, using AI to drive meaningful, responsible, and personalised player experiences. I’m delighted to join the team as we expand our impact across the industry.”

Daniel Brookes, CEO and founder of Rdentify, added: “Vikas brings strategic insight and a deep understanding of how technology can deliver social and commercial impact. Rdentify is redefining what player engagement means, using intelligent automation to support both compliance and growth. Vikas’ guidance will be vital for the next step of our journey.”

In 2024, Rdentify launched a major platform update, offering operators richer insight into player behaviour and team performance, enhancing both service quality and regulatory alignment.

Rdentify now empowers operators with tools that go far beyond FAQs, with its AI bot technology analysing customer support, sales, and account management calls in real-time. It also automates backend tasks, and dynamically updates player data, all while delivering instant, context-aware support.