888 Poker moves into Italy

888, world’s most sought-after online gaming companies and solutions provider finds immense joy in announcing the launch of world’s second-largest poker site  888 Poker, in Italy. This builds on 888’s triumphant casino and sports betting offerings accessible in the Italian market and suits with the Group’s master plan to expand its influence in regulated markets.

888 currently offers casino, sports betting and poker, all three of its core gaming verticals — in Italy, an increasingly significant growth market for the Group.

888poker.it offers 888’s distinct poker assets and features and the entire range of its poker variants, including two highly admired formats for the brand’s primarily recreational player base: SNAP Poker, a high-speed, fast-fold poker game; and Poker BLAST, an eight-minute, four-player poker game with a prize-pool of up to €300,000.

To add to this, 888 Poker has also arrived at an agreement with WSOP (World Series of Poker), the world’s most esteemed poker tournament in Las Vegas. This agreement puts forward 888poker.it customers with the opportunity to win WSOP travel packages with travel expenses and entry included.

Itai Pazner, COO of 888 Holdings, commented: “We’re delighted to bring our poker site to the Italian market, which fits with our strategy to expand 888’s presence in regulated markets and strengthens our position for the forthcoming pooling of players across selected European markets. Following the success of our sports betting and casino products in the market, it was a natural step to offer our poker brand to our Italian customers so they can enjoy all three products, seamlessly and in one place.”