B2B gaming supplier Push Gaming has entered the Italian market for the first time, further boosting the European presence of its highly regarded collection of slots.

The new market premiere will see the provider forge partnerships with prominent operators in the region and will initially offer access to seven titles from its portfolio, such as Razor Shark, Jammin’ Jars and the award-winning Big Bamboo.

Following its initial integration into the second biggest regulated market in Europe, Push will go on to make all 30 of its fan-favourite titles available to Italian players in the succeeding weeks.

The Italian market entry represents another significant step in Push Gaming’s continued growth trajectory across Europe which has seen the provider recently enter the Netherlands whilst expanding its reach in established markets such as the UK.

Content will be delivered via a direct integration and follows recent prominent agreements with leading brands such as Sky Betting and Gaming, with more partnership announcements and additional market entries scheduled in the coming months.

Fiona Hickey, Director of New Business and Markets at Push Gaming said: “We are excited to be entering Italy for the first time and see the hunger, from both operators and players for our high-quality titles in the marketplace.

“Our ambition is to establish ourselves in Italy and mirror our prominent position across other regulated jurisdictions around the globe. As one of the oldest and most established markets, Italian players are among the most discerning and being able to put our diverse content in front of them is something we’ve been looking forward to for some time.”

Booming Games is giving players a chance to experience the authentic corrida in its latest slot launch, The Mighty Toro.

The Mighty Toro, from Booming Games, puts you right in the center of the action like a matador. This heart-stopping 5×3 slot with 20 paylines is a sure crowd-pleaser. Get the winning thrills started with the Wild Multipliers that can appear anytime in the base game to multiply any winnings up to 5x.

Feel the rush and excitement when 3 or more Scatters land on reels 1,3 & 5 to activate the Free Spins. Then, the prize reel spins to reveal 8, 10, 12 or 15 Free Spins with Walking Wilds. Every time a Wild Multiplier lands during the Free Spins, it remains on the reels for the rest of the feature but moves to a new position with every spin for even more winning chances.

The ‘Buy Free Spins’ option lets players take the bull by the horns and pay to activate the Free Spins anytime they choose.

Wave the red muleta and play The Mighty Toro now for mighty big wins and captivating fun!

Moritz Blume, Director of Product at Booming Games, said: “The Mighty Toro is a visually striking slot that captures the magic of Spanish bullfighting. This is matched with highly volatile gameplay that really does get the adrenaline pumping through Wilds, Multipliers and Free Spins.

“While nothing is quite the same as staring down an angry bull, The Mighty Toro is a game that will excite players while giving those that can tame the beast the potential to win big. This is a strong addition to our growing portfolio of slots, and we look forward to seeing players enter the ring.”

Popular Lotto365 product enhances customer experience through additional draws and extra languages

Success of 49’s powered live lottery product brings about increase to 460 draws per day

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has significantly enhanced Lotto365, the online lottery product it created in partnership with bet365, by increasing the number of live draws and adding extra language options.

The early success and widespread popularity of Lotto365, produced by SIS-owned 49’s and launched in partnership with the sports betting operator late last year, has resulted in an increase in the numbers of daily live draws from 276 to 460.

This means that Lotto365 is now running a live draw every three minutes on bet365 .com, instead of the previous five minutes, for 23 hours a day.

Lotto365 has also added to its international appeal by launching in three extra languages: Chinese, Brazilian Portuguese and Latin American Spanish. Further language variants are planned for launch in the future.

Lotto365 is created and streamed from SIS’ broadcast studios in Milton Keynes and can be viewed as it happens via live streaming on bet365 .com. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.

In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers.

All results also feature on the 49s.co.uk website, allowing bettors to view recent draws, discover the hot and cold balls, and search for statistics relating to individual ball numbers since the product first launched on 30 Dec 2022.

The new enhancements further demonstrate bet365’s continued investment in its lottery products. The operator also recently became the first brand to stream the market-leading 49’s fixed-odds live numbers product online.

Jessica Mills, Head of Product Proposition at SIS, said: “It’s been such a positive and fun experience working as one with bet365 to evolve Lotto365. We had every confidence that the product would attract a wide and diverse audience and the speed at which this has been achieved is very gratifying.

“We have enjoyed instant success and look forward to further additions to what is proving to be a very engaging live draw product.”

A bet365 spokesperson said: “Lotto is a key product for many bettors within the bet365 group, and we’ve been delighted with the performance of Lotto365 since launch.

“Our partnership with SIS is going from strength to strength, and with more draws per day we hope to deliver even more excitement and more chances to win!”