Playtech, the world’s largest supplier of online gaming and sports betting software secured a trail-blazing deal with Sociedade de Apostas Sociais (SAS), Portugal’s largest online gaming and betting operator to offer its most contemporary IMS player management platform and new sportsbook offering.

SAS is first of its kind to bring on board such vast and diverse range of online products post the regulation of gaming and betting in the country prior to 18 months. The multi-year agreement will see to it that Playtech incorporates its award-winning data-driven IMS player management platform and single wallet functionality into SAS’s operation, powering its entire online offering.

The new SAS sportsbook Portuguese licence will see Playtech deploy its new and enhanced, comprehensive online and mobile sports betting platform supported by data feeds and risk and operational management services including retention, business intelligence and CRM. The Playtech BGT Sports (PBS) digital offering is a single, integrated solution for both desktop and mobile devices containing a state-of-the-art interface that will enable SAS customers to bet on the move or at home.

With a focus on simple navigation and in-play betting, the mobile solution meets the needs of all online bettors and maximises operator margins. PBS’s online solution makes betting entertaining and engaging for all users and enables players to rapidly find their favourite teams, leagues or markets. The new SAS sportsbook, powered by PBS, is planned to go live shortly with an exclusive online and mobile offering.

Shimon Akad, the COO, Playtech said: “New and emerging regulated markets are a key part of our growth strategy. Portugal is a significant territory in that growth plan, therefore we are delighted to have agreed on terms with SAS and to be integrating two core elements of the Playtech offering beginning with IMS and sportsbook.  This market has great potential and we’re excited to be at the forefront of gaming innovation and growth in Portugal.” he added.

Dr Armin Sageder, the CEO, Playtech BGT Sports (PBS), said: “This is a great milestone for PBS and shows the capabilities we have within Playtech as a powerful partner. We are dedicated to delivering and passionate about exceeding our partners’ expectations.”

About Playtech 

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier and partners with many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government-sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering comprises casino, live casino, bingo, poker, and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity, and complementary risk management tools.

For further information, contact:

Playtech plc
Mor Weizer, Chief Executive Officer
Andrew Smith, Chief Financial Officer
c/o Buchanan Communications
+ 44 (0) 20 7466 5000

James Newman, Head of Investor Relations
+44 (0)1624 645954

Buchanan Communications
David Rydell