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Pinnacle pens Enteractive partnership

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Pinnacle pens Enteractive partnership
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Operator integrates supplier’s churned player reactivation solution

 

Malta, Tuesday 27th February 2018: Pinnacle, the award-winning online sports betting and eSports operator, has taken initiative to invest in its players by striking an agreement with the leading retention solution provider, Enteractive.

Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its unique one-to-one personal phone calls.

The solution sees trained agents conduct interviews with individuals to understand exactly what they want from their gaming experience and guide these players accordingly.

In addition, Enteractive’s socially responsible method, which is compliant with the Global Gaming Guidance Group, can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.

The Pinnacle partnership follows the recent agreement Enteractive sealed with Gaming Innovation Group at the end of 2017.

Enteractive CEO Mikael Hansson said: “We had a strong end to last year and I’m thrilled we’ve started 2018 in a similar fashion with the launch of our services with Pinnacle.

This is another major deal for us, which highlights our growing reputation in the iGaming industry as a reputable and trustworthy provider of player retention solutions. We’re excited to be working alongside Pinnacle and become a key part of their CRM strategy, helping them invest in their churned players and rediscover the operator’s quality offering.

Pinnacle CEO Paris Smith, said: “Acquiring new players is becoming very expensive, and it’s imperative to utilise cost-effective retention solutions where possible.

We’ve already experienced a surge in churned players becoming active users with us once again since partnering with Enteractive, such is the effectiveness of their one-to-one personal calls. The investment is also proving very useful in helping us flag vulnerable users and aid us in our responsible gambling efforts.

 

About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group. For more information on our, please contact Andrew Foster at [email protected]

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Balkans

EGT’s Supreme Green Selection made its successful debut in Bulgaria

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EGT's Supreme Green Selection made its successful debut in Bulgaria
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Supreme Green Selection, the latest multigame in EGT’s portfolio, had its debut installation in Bulgaria. The gaming establishments of the leading operator Inbet throughout the country now offer the mix which is available in General Series’ slot cabinets.

Supreme Green Selection is a part of EGT’s latest multigame series Supreme Selection. This mix features 50 exciting titles, including popular games like Rise of Ra, Amazons’ Battle, and Burning Hot, along with new additions such as Rainbow Hot, Mighty Heracle, and Book of Artifacts. They all present players with various themes, eye-catching designs, and many attractive bonuses.

Biserka Draganova, Sales Manager for The Balkans and Egypt at EGT, commented: “I am very happy that we accomplished the first installation of Supreme Green Selection in the gaming halls of the local leader Inbet. The mix has a new interface, different from the other multigames in our portfolio, and allows players to select game according to the category they prefer. It also includes user-friendly updates, making it easier to scroll through and select your preferred games. When presented at this year’s ICE London, Supreme Green Selection immediately caught the attention of operators, players, and industry experts, and its first good results are already a fact. I am confident that the mix will become one of the favorite products of Inbet’s customers.”

Mihail Hadzhiev, Casino Manager at Inbet, also gave positive feedback on the performance of Supreme Green Selection. He stated: “The selection of titles in the multigame is excellent as they keep players engaged for a long time, and during their next visit, our clients are looking for these slots again.” Mr. Hadzhiev added: “We can’t wait to try the other multigame from the series Mega Supreme Fruits Selection, as well as the new Bell Link Boost jackpot.”

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Latest News

Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh

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Relax Gaming brings Christmas cheer with the release of feature-packed Money Sleigh
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Relax Gaming, the iGaming aggregator and provider of unique content, is getting players into the festive spirit with its latest release, Money Sleigh, a Christmas-themed slot guaranteed to deliver stocking-filled fun and the chance to unwrap big wins.

Santa and his team of loyal helpers are ready to guide players through this exciting holiday adventure, with the potential to win up to 10,000x their stake.

Set against a 5×4 grid, Money Sleigh combines high volatility with a series of thrilling features, including re-spins, coin collections, and symbol enhancements that keep the action jingling towards snowy rewards.

The real excitement kicks off when three or more special symbols trigger the re-spin feature, where additional reels unlock as players gather more symbols, multiplying their chances of hitting it big.

Among the slot standout features is the Helper, which doubles the value of up to 8 other symbols, and Santa, who revives previously used symbols to further enhance the chance for big payouts. The dynamic Eternal Mystery symbol ensures that no two spins are alike, transforming into different special symbols with every spin to create a varied and unpredictable gaming experience.

Landing bonus symbols unlocks the lucrative bonus round, where players can collect up to 100,000 coins. Once the combined total of all values on the reels reaches this magic number, the round concludes with a massive payout, offering players a thrilling and satisfying reward to wrap up their festive gameplay.

Shelley Hannah, CPO at Relax Gaming, said: “We’re delighted to bring Money Sleigh to the market as part of our ever-growing portfolio of feature-packed games. The creative symbol mechanics offer the potential for truly festive wins, makes this game a perfect addition for the holiday season. We are confident that operators and players alike will enjoy the magic that it brings.”

Established as one of the industry’s leading B2B suppliers, Relax Gaming was awarded GGA’s Product Launch of the Year in February 2023 for Dream Drop Jackpots. Money Train 3 was named the 2023 CasinoBeats Game Developer Awards amongst its 6 Slot of the Year titles, while the brand also won the award for Skill Games Supplier at the 2023 EGR B2B Awards along with the Innovation in Mobile award at the 2023 SBC Awards.

Relax Gaming provides more than 4,000 online casino games, from its high-performing proprietary slots to a significant, varied library of content from hand-picked third-party studios via its partnership programmes.

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Industry Awards

Galaxsys Wins SiGMA Europe Award for ‘New Casino Game of 2024’ with Tower Rush

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Galaxsys Wins SiGMA Europe Award for 'New Casino Game of 2024' with Tower Rush
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Galaxsys is proud to announce that its latest game release, Tower Rush, has been named “New Casino Game of 2024” at the SiGMA Europe Awards.

The SiGMA Europe Awards celebrate the best in innovation and excellence across the iGaming industry, bringing together industry leaders to recognise the year’s top performers. Galaxsys is proud to be among this year’s winners, with its new turbo game, Tower Rush, receiving its first award as “New Casino Game of 2024”.

Tower Rush, a unique blend of strategy and thrill, has quickly gained popularity across multiple regions. The game’s unique mechanics challenge players to think strategically while keeping the gameplay fun and intuitive.
By making quick decisions and balancing risk and reward, players build an endless chain of floors, stacking them to achieve the highest possible odds. This combination of intuition and strategy has made Tower Rush a standout addition to Galaxsys’ portfolio.

Hayk Sargsyan, CEO of Galaxsys, expressed his excitement about the award: “Tower Rush is one of those games that we knew would be a hit from the start, but it has far exceeded our expectations by winning the SiGMA Europe Award less than six months after its launch. It’s incredibly rewarding to see the hard work and dedication our team put into this game recognized on such a prestigious stage. This award further strengthens our commitment to creating fun, innovative games that players truly enjoy.”

Galaxsys is passionate about developing innovative, engaging, and visually attractive games. Tower Rush exemplifies this dedication, combining exciting gameplay with interactive design to offer players a thrilling and rewarding experience.

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