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Relax Gaming agree Betsson partnership

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Relax Gaming agree Betsson partnership
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Deal sees table games integration before further casino roll-out

 

Malta, 27th February 2018 – Innovative supplier Relax Gaming has agreed to supply its content to leading multi-brand casino operator Betsson.

Relax will initially provide its suite of high-quality table games at very competitive rates, before rolling out further products later in 2018.

These will go live on Betsson’s self-titled site, as well as a number of its other brands, including Betsafe, NordicBet, Oranje Casino, and Casino.dk.

​The table games content, comprising high quality Blackjack and Roulette titles, will run on Relax’s proprietary RNG engine, and feature highly realistic card draws and ball movement.

Andy Braithwaite, Gaming Director at Betsson, said: “We’re always on the lookout for great content to expand our gaming portfolio with. I’m totally confident that our players will welcome these games and we’ll have a very successful partnership together.

Not only is their content well-regarded in the wider industry, but their attitude to forming cost-effective partnerships with operators is a fresh approach which will help us both succeed in the coming months.”

Patrik Österåker, Relax Gaming’s CEO, ​said: “Betsson has been one of the key players in leading the online casino sector in Europe over the last few years, and we’re proud to integrate our premium content into their various casino brands.

We will provide Betsson, as we do with our other partners, with our table games at a far reduced cost compared to some in the industry, helping pave the way for a further roll-out of content.

Relax Gaming has recently appointed Simon Hammon, previously of NetEnt, and Andrew Cosby, as its Chief Product Officer and Head of Account Management respectively, as it looks to deal with the growing scale of the business.

They also announced that Daniel Eskola will join the company from Kindred and take up the title of CEO in April, with Österåker becoming Chairman of the Board.

 

About the Relax Gaming Group

The Relax Gaming Group was founded in 2010 in Malta, with a vision to push the boundaries of online gambling with modern and innovative technology. Since its establishment, Relax has broadened its offering to include proprietary a Casino platform and content, as well as Poker and Bingo, making it one of the major suppliers in Europe. Relax holds licences in several European jurisdictions in order to ensure a wide market coverage for its customers and products. Being present in regulated markets is a key strategy for Relax, and the licenses held include UKGC, MGA, AGCC, Denmark’s Spillemyndigheden and Romania’s ONJN.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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