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Pinnacle pens Enteractive partnership

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Pinnacle pens Enteractive partnership
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Operator integrates supplier’s churned player reactivation solution

 

Malta, Tuesday 27th February 2018: Pinnacle, the award-winning online sports betting and eSports operator, has taken initiative to invest in its players by striking an agreement with the leading retention solution provider, Enteractive.

Enteractive’s Player (Re)activation Service is now live with the operator, which turns churned players into active users through its unique one-to-one personal phone calls.

The solution sees trained agents conduct interviews with individuals to understand exactly what they want from their gaming experience and guide these players accordingly.

In addition, Enteractive’s socially responsible method, which is compliant with the Global Gaming Guidance Group, can alert operators to potentially vulnerable players ensuring they are handled quickly and responsibly.

The Pinnacle partnership follows the recent agreement Enteractive sealed with Gaming Innovation Group at the end of 2017.

Enteractive CEO Mikael Hansson said: “We had a strong end to last year and I’m thrilled we’ve started 2018 in a similar fashion with the launch of our services with Pinnacle.

This is another major deal for us, which highlights our growing reputation in the iGaming industry as a reputable and trustworthy provider of player retention solutions. We’re excited to be working alongside Pinnacle and become a key part of their CRM strategy, helping them invest in their churned players and rediscover the operator’s quality offering.

Pinnacle CEO Paris Smith, said: “Acquiring new players is becoming very expensive, and it’s imperative to utilise cost-effective retention solutions where possible.

We’ve already experienced a surge in churned players becoming active users with us once again since partnering with Enteractive, such is the effectiveness of their one-to-one personal calls. The investment is also proving very useful in helping us flag vulnerable users and aid us in our responsible gambling efforts.

 

About Enteractive
Enteractive is a leading provider of player retention solutions for the iGaming industry. Co-founded in 2008 by CEO Mikael Hansson, the company’s Player Reactivation Services help operators return churned players back to action, while its Player Support Offering makes sure active players stay on board. Enteractive received its Responsible Gaming accreditation from the Global Gaming Guidance Group and is committed to supporting and augmenting the responsible gaming policies of its operator clients. This includes promoting the awareness of problem gambling, as well as improving prevention, intervention, and treatment. Their clients within betting and gaming include leading names such as Betsson Group and Gaming Innovation Group. For more information on our, please contact Andrew Foster at [email protected]

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Bacta to host Social Responsibility Exchange in November

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Bacta to host Social Responsibility Exchange in November
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Bacta will host its annual Social Responsibility Exchange at the County Hall in London on Thursday 22nd November, the trade body announced today. The event will provide members with an opportunity to share best practice tactics and strategies around Social Responsibility.

The event will be introduced by Elizabeth Speech, chair of bacta’s Social Responsibility Committee. YGAM and GamCare will also be speaking at the event alongside Social Responsibility updates from the Gambling Commission.

Bacta Membership, SR and Compliance Manager Russell Edge said: “Our Social Responsibility Exchange will allow members to hear crucial updates on Social Responsibility from the likes of the Gambling Commission, YGAM and GamCare.

“The day-long event will also provide a structured forum for discussion around the tactics and strategies bacta members are employing across the country.

“Ultimately, we hope members leave the event knowing more about Social Responsibility and having exchanged their knowledge where they can.”

 

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Wazdan expands Swiss reach with Casinò Lugano agreement

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Wazdan expands Swiss reach with Casinò Lugano agreement
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Wazdan, the innovative games provider, has gone live with Swiss-facing operator Casinò Lugano, launching its products through the business’ online brand Swiss4Win.

The partnership has seen a number of Wazdan’s innovative titles added to the casino, including top-performing 9 Lions, as well as Hold the Jackpot hits Power of Gods: Hades and Sun of Fortune.

While playing the slot titles Swiss4Win customers will also be able to enjoy Wazdan’s Player Engagement Suite, including the impressive adjustable Volatility Levels™, Cash Drop promotions, new innovative in-game features, and more. What is more, Swiss4Win performed a Cash Back promotion with Wazdan titles.

The deal marks additional growth for the experienced provider as it continues its impressive trajectory across Europe, following recent partnerships with the likes of Soccerbet, BetOlimp, Napoleon Sports & Casino, and PressEnter Group.

Founded in 1912, Casinò Lugano last year has received an extension to its permit to offer online casino games in the Swiss market. Its online brand, Swiss4Win, grants players access to a wide offer of slots, jackpots, table games, live casino games, and many exclusive promotions.

Andrzej Hyla, Chief Commercial Officer at Wazdan, said: We are thrilled to have taken a selection of our renowned titles live with Casinò Lugano and its online brand Swiss4Win.

“We’re confident in our ability to deliver incredible content to Swiss players, giving them previously unseen levels of control over their experiences with our proprietary suite of personalisation tools.”

Paolo Sanvido, CEO and Board Member at Casinò Lugano SA said: “Casinò Lugano has a strong history of partnering with businesses that share its passion for delivering exceptional gaming experiences. For this reason, we are delighted to have partnered with Wazdan, and look forward to enjoying the benefits of the collaboration.”

 

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WHEEL OF LEGENDS, THE BRILLIANT ADDITION OF ZITRO AT BINGO ROMA IN MADRID

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WHEEL OF LEGENDS, THE BRILLIANT ADDITION OF ZITRO AT BINGO ROMA IN MADRID
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Zitro’s new multi-game, Wheel of Legends, has arrived to dazzle players at the emblematic Bingo Roma in Madrid, whose managers are delighted with this new addition. “The reception that Wheel of Legends has had among our customers has been incredible. We are excited to see how players enjoy Zitro’s multi-game launch, which looks spectacular with together with the new Altius Glare cabinet”.

Zitro’s Wheel of Legends is a multigame that is revolutionizing gaming properties in Spain with a totally unprecedented graphic quality, which adds a completely different game dynamic to what exists in the market. Featured on the premium Altius Glare cabinet, Wheel of Legends has grown to become a player-favorite in many salons and bingo halls.

Vicente Fernández, commercial director of Zitro, said: “Bingo Roma is known for offering customers high-end products and exciting gaming experiences, so we want to thank the managers of Bingo Roma for adding Wheel of Legends to the wide portfolio of Zitro products they currently offer”.

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