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Betfred cuts a £1m deal with Vapour Cloud over taking up Hollr- the omnichannel platform

Published

7 years ago

March 16, 2018

Voice communication is changing - the way we consume it, the expectations we place upon it and the potential it has to change businesses. Photo credits: www.google.co.in

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Betfred, a bookmaker based in the UK which offers sports betting, online casino, online games, bingo etc., got hooked up with the UK-based technology specialist, Vapour Cloud over a new partnership worth £1m (€1/1m/$1.4m).

As per the terms of the partnership, Betfred will take on Vapour’s omnichannel platform, Höllr which would be as a part of an effort to overhaul its call center infrastructure. When deployed, Höllr will encompass recordable voice, video, SMS, email and social media dialogue.

In addition, Betfred will benefit from access to a secure payment gateway that is compliant with PCI DSS* Level 1. Betfred will roll out the service over a six-month period, having already carried out an extensive three-month ‘proof of concept’ trial of the solution.

Vapour Chief Executive Tim Mercer said: “This really is a ‘next generation’ solution, particularly suitable for businesses with a B2C contact center operation where security is a must. Betfred has long prioritised the security of its customer’s details, but as cloud-based tech evolves so too do the opportunities to ensure even greater compliance. The investment will also promote greater flexibility within the team, without any detriment to the customer experience.”

Mark Hilton, the Head of Customer Services at Betfred, added: “We are delighted to secure a deal with Vapour Cloud, which will greatly improve the customer experience and make us even more efficient.”

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Athira is a self-described “logophile” – a lover of words. She loves updating her vocabulary and playing around with words, to frame a sensible world of letters. Letters come alive when they become words and when words become sentences. And that’s her job, to put them together in a meaningful way without loosing its essence. She has written content for websites, articles and poems for an international magazine, and press releases as well. She also loves writing on social media. She holds a Masters degree in bio-technology, but she has always been interested in the organic farming of words. Besides writing content for our daily news feed, she is also working as staff writer/editor with Impressions Content Management, based in Kerala, India, which offers writing and editing services to clients around the world.