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Helio Gaming CEO says alternative and state lotteries can work together

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Helio Gaming CEO says alternative and state lotteries can work together
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Helio Gaming CEO to tell ALF co-operation is the new competition

 

Malta, 10th July 2018 – Helio Gaming’s Richard Mifsud will tell next week’s Alternative Lotteries Forum that emerging lottery providers present an opportunity to state-run operators rather than a threat.

The emergence of new online lottery products and the popularity of betting on lotteries has re-invigorated the vertical in recent times, providing sportsbooks and casinos with the opportunity to diversify their products portfolios.

In many cases around the world it is also challenging the monopolies of state-run operations, with many claiming that it is having a negative effect on revenues and money going to good causes.

Yet, Mifsud, who is CEO of alternative provider Helio Gaming, believes these traditional operators – and regulators – have the opportunity to embrace the innovations companies like his are bringing to the market.

He said: “There has been a lot of negative talk about the new lotteries and in particular betting on lotteries, and I can see why those who have enjoyed a dominant position until now feel threatened by their rise.

But I think they could embrace the technology and innovation behind them in order to revitalise their revenues and reclaim lost market share.

Many of the traditional lotteries are yet to embrace the potential of online – and mobile in particular – yet and are still reliant on their land-based revenues

But they can take the alternative lotteries on at their own game by being more flexible with their product portfolio and introducing new games and forms of delivery. Emerging markets specifically have a great opportunity.

Helio Gaming offers a number of tailored jackpot games to its clients, including its flagship Lotto Hero game which offers a guaranteed Euros 1,000,000 prize on the hour every hour.

Requiring no skill or pre-existing knowledge, the games widen the operator’s portfolio, boost acquisition, retention and enhance the ability to cross-sell to players by offering high-frequency, life-changing prizes.

Hosted on a multi-tenant platform, which enables it to be provided to players around the world through operator websites, Lotto Hero guarantees operators risk-free distribution with an attractive commission structure that offers higher returns than products such as slots.

The product is one of a number of customisable new games devised by the Malta-based provider, including daily, weekly, and event-based draws, which can be branded by individual operators to appeal to a large number of customer demographics.

The Alternative Lottery Forum takes place at Amsterdam’s Novotel on Tuesday 17th July. The Disruptive Lottery session takes place between 11:30am and 12:00pm.

 

About Helio Gaming:

Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools.  Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals.  These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.

 

 

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Amusnet and Planetwin365 Join Forces to Elevate Italian Gaming Experience

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Amusnet and Planetwin365 Join Forces to Elevate Italian Gaming Experience
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Amusnet is proud to announce its latest partnership with Italian operator Planetwin365, marking another significant step in expanding its presence in the competitive Italian market. The collaboration combines the renowned provider’s diverse portfolio of gaming content with Planetwin 365’s vast reach and reputation as one of the country’s prominent operators.

“Teaming up with Planetwin365 is a strategic move that aligns with our broader goals for growth in the local market. By collaborating with such an established and respected operator, we aim to enhance the gaming experience for Italian players by offering a curated selection of top-notch titles, further solidifying Amusnet’s footprint in the region,” said Polina Nedyalkova, Director at Amusnet Italy.

“We are confident that the titles developed by Amusnet will be received with great enthusiasm by our players,” said Kristina Lozo, Online Casino Manager of Planetwin365. “The content that will enrich our catalog of games in Italy through this agreement is certainly a quality addition to our online portfolio.”

On Planetwin365’s platform, Italian players can find some of the company’s best-performing games in Italy, such as 20 Super Hot, 40 Super Hot, Great 27, Royal Secrets, Shining Crown, and Supreme Hot.

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Play’n GO Music launches Piggy Blitz Disco Gold Visualiser

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Animated Music Video Released to Commemorate the launch of new slot title Piggy Blitz Disco Gold

Play’n GO, the world’s leading casino entertainment provider, has launched its first official music video, the Piggy Blitz Disco Gold visualiser – bringing Mr. Piggy Blitz and his iconic disco vibes to life like never before.

This exclusive three-minute video drops in conjunction with the release of the highly anticipated 6×4 Piggy Blitz Disco Gold online slot, inviting fans and players to groove alongside Mr. Piggy Blitz himself as he lights up the dance floor.

The dynamic video showcases a mashup of the game’s upbeat soundtrack, featuring Mr. Piggy Blitz dancing in perfect sync with the music.

Packed with the neon-lit energy of the 80s and designed to captivate fans of both the game and retro music culture, the video serves as the ultimate soundtrack for Play’n GO’s latest release.

To watch the Piggy Blitz Disco Gold visualiser, go to playngo website

Piggy Blitz Disco Gold is an electrifying 6×4 online slot sequel, immersing players in a world of 80s disco fun. The game is filled with features like Cash Coins, Piggy Banks, and the Gold Piggy Feature, giving players endless opportunities to hit massive prizes, with potential wins up to x5,000 their stake.

Ebba Arnred, Chief Marketing Officer and Co-Founder of Play’n GO, said:

“The Play’n GO Music team has worked tirelessly to create something truly special for our fans, capturing the excitement and energy of Piggy Blitz Disco Gold in a way that will resonate with both iGaming fans and music lovers.

“The Piggy Blitz IP’s legendary retro style has never looked better – and we can’t wait for everyone to hit play, get grooving, and experience the thrill of the disco dancefloor.”

Play’n GO Music showcases the Swedish gaming giants Play’n GO’s soundtracks of their industry-leading games and produce new music all under the imprint Play’n GO Music.

Find out more about Play’n GO Music and Play’n GO, visit playngo website

 

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GamCare highlights new ways for banks to proactively screen transactional data to detect harmful gambling

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The gambling support charity GamCare is today highlighting ways that banks in the UK can protect their customers from experiencing harm from gambling, following a recent workshop it ran with experts from across the financial services sector.

GamCare’s Gambling Related Financial Harm project was established in 2019 and is a cross-sector initiative to share knowledge, develop resources, and enable firms to support customers who are affected by gambling harms.

In the workshop – which brought over 70 representatives from financial services, the debt advice sector and gambling support services – GamCare heard new ways in which some banks are beginning to take a more proactive role in protecting their customers.

During the session, participants heard from a speaker from Santander on how the bank was engaging with customers who were potentially at-risk, including better tools to review levels of gambling spend, more frequent push notifications about the support tools available, and signposting to support services after customers had spent large sums of money gambling in a 24-hour period.

Off the back of the session, the charity has recommended steps that banks can take to support those impacted by gambling.

These include analysing transactional data from customers to identify potential issues with gambling, such as high gambling spending compared to income, late night gambling transactions, or increased gambling activity around payday.

The charity is also calling on more banks to proactively refer customers at risk into third party expert gambling support, including services like the National Gambling Helpline, when transactional data indicates that the customer’s gambling may be becoming harmful and unaffordable.

Banks can also signpost to self-exclusion schemes like GAMSTOP and blocking software such as Gamban to offer customers extra protection, as well as their own support and tools, for example bank gambling blocks which most UK current account providers now offer.

Raminta Diliso, Financial Harm Manager at GamCare, said: “Last year, 72% of people who contacted the National Gambling Helpline disclosed financial difficulties. Banks are particularly well placed to detect harmful and unaffordable gambling through bank statements and transactional data, and provide more targeted support to their customers. We hope that more financial services firms will take a proactive approach and put the right steps in place to support customers who are experiencing financial difficulties related to gambling.”

Graeme Cunning, Vulnerable Customers Strategy Manager at Santander, said: “At Santander, we believe that the bank, although not responsible, does have a part to play in gambling harm prevention. We have built a suite of interventions, including letters and text messages, to provide timely signposting to support for customers at risk of financial detriment due to their gambling.”

To see the read the full report from this GamCare event, download ‘Transaction Monitoring for Harmful Gambling and Proactive Interventions’.

 

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