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Playtech BGT Sports enjoying record-breaking World Cup

George Miller

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Playtech BGT Sports enjoying record-breaking World Cup
Reading Time: 3 minutes

3.5million tickets processed with turnover up 400 per cent

 

London, 10th July 2018 – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has announced a record-breaking World Cup as its SSBTs continue to drive increased revenues in the retail space.

Enjoying a greater share of overall in-shop turnover than ever before, the terminals have processed more than 3.5million tickets so far – an increase of over 400 per cent on the statistics for the World Cup in Brazil four years ago.

PBS has introduced a wide range of new products and innovative features in recent months, including new markets, an enhanced cash-out tool, goal scorer options and a streamlined in-play user experience,

In-play, especially football, is driving exceptional levels of growth, with in-play turnover now accounting for 34 per cent of terminal World Cup business. This is compared to 12 per cent at the previous World Cup.

The Round of 16 game between Croatia v Denmark has to date generated the most in-play turnover of any match, emphasising it is just not big matches but lower profile games on TV at the right time of day that is a catalyst for growth.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports believes the figures should come as no surprise.

He said:We are delighted with the numbers to date and are pleased to have helped generate so much extra revenue for our betting shop partners in the UK and Ireland.

We have undoubtedly benefited from the live World Cup TV pictures available in every shop, which have encouraged in-play betting.

“This World Cup has definitely shattered the old cliché that customers are only interested in betting on England, or the so called ‘big matches’.

“Croatia versus Denmark smashed records and the message to operators is crystal clear: if you combine pictures with data at the right time the revenues will flow.

“It’s a simple message and one we’re excited to be helping deliver as we continue to innovate in this space.”

The record performance has been helped by the successful recent roll out of PBS’ Match Acca product, which allows players to create their own bets by combining selections within popular match markets.

The terminals provide access to hundreds of in-play matches that are popular with players right through to the end of the shop day.

While, traditional Over the Counter business is typically generated throughout the afternoon during horse racing, the terminal continues to generate turnover, especially in play, right into the evening.

 

 

About Playtech:

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

www.playtech.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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Industry News

DAO.Casino is launching Sandbox for game developers

George Miller

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DAO.Casino is launching Sandbox for game developers
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Game developers will be able to become pioneers in the development of decentralized games for the gambling industry using DAO.Casino protocol.

 

On September 17, 2018, DAO.Casino is opening Sandbox for developers, independent teams and game development studios that choose to harness the power of the rapidly developing DApp industry.

Since Monday everyone may submit their application for Sandbox on the official Sandbox page.

The Sandbox project is designed by DAO.Casino developers. Participants of Sandbox will learn the basics of decentralized applications development on DAO.Casino protocol. Developers participating in Sandbox will learn to create, design and deploy decentralized games and applications on Ethereum blockchain.

DAO.Casino is planning to reward most active developers for their constructive feedback on the improvement and optimization of the SDK and related documentation. The company will separately announce the details of the rewards program later this fall.

“We are confident that the Sandbox project will play an important role in our collaboration with studios and independent game developers. We cannot wait to see our product helping developers unleash their creative and entrepreneurial talents and apply those to one of the most groundbreaking technologies of the XXI century. — states Ilya Tarutov, CEO, DAO.Casino. – I am sure that the products we’re developing will transform the online gambling into a fair and transparent industry for all of the involved parties: casino operators, developers, and affiliate marketers. “

“We are launching the Sandbox with the goal of enabling as many developers as possible to learn to create decentralized games. We have achieved an important milestone by starting to accept applications from developers all around the world who share our idea to make online gambling fair and transparent. With our technology, developers can take the whole gambling industry to the next level” – says Alexandra Fetisova from DAO.Casino.

DAO.Casino disrupted the online gambling industry in 2017 by starting the development of the protocol based on Ethereum blockchain technology. DAO.Casino protocol ensures the automation of transactions and facilitates interactions between all the industry participants: casino operators, game developers, and affiliate marketers. DAO.Casino team is fully dedicated to developing the best products and making the gambling industry a better place.

 

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Industry News

Big Time Gaming licences patented mechanic to Storm Gaming

George Miller

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Big Time Gaming licences patented mechanic to Storm Gaming
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BTG licences its patented and trademarked MegaWays™ mechanic to UK-based developer Storm Gaming Technology Ltd

 

Pioneering online slot developer, Big Time Gaming, has struck yet another deal to licence its patented and trademarked MegaWays™ mechanic to Storm Gaming. Storm Gaming will be combining this with some of its brand licenses including I’m A Celebrity Get Me Out of Here, The Chase and Tipping Point to take its slots to the next level and deliver a superior player experience. The partnership will allow Storm Gaming to design and develop its own games using MegaWays™, which debuted in Big Time Gaming’s Dragon Born over three years ago.

Blueprint, another licensee of MegaWays™ has had great success leveraging BTG’s ground breaking IP, and Storm are sure to follow suit with a range of interesting products penned for land-based and online deployment Q1 2019.

MegaWays™ is a random reel modifier system that allows any given spin to produce a different number of symbols across the reels, allowing players to experience a totally different game with every spin. Big Time Gaming has cornered the market with this innovation with games like Bonanza, White Rabbit and Extra Chilli, and will be launching Who Wants to be a Millionaire in November – the most anticipated branded slot launch in history.

Nik Robinson, Big Time Gaming CEO, said: “We’re looking forward to seeing how Storm use the MegaWays™ mechanic. Storm has some highly entertaining IP licenses that will work seamlessly with MegaWays™.”

Steve Murray from Storm Gaming, said: “The MegaWays™ concept is remarkable; it provides for and delivers exciting game play on a whole new level. “We shall be using MegaWays™ on new Storm concepts and licensed IP with a number of launches set for the coming months.”

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Gambling in the USA

AGA Releases New Research On Economic Impact Of Gaming Industry

George Miller

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AGA Releases New Research On Economic Impact Of Gaming Industry
Image Credit: AGA
Reading Time: 1 minute

 

Report shows 9.5 percent increase in economic output; industry now supports 1.8 million jobs nationwide

 

The American Gaming Association (AGA) released a new study examining the striking impact the gaming industry has on the U.S. economy – providing stable jobs to nearly two million Americans and generating billions of dollars in tax revenue. This is the first comprehensive report on the gaming industry’s national economic impact since 2014.

Oxford Economics’ 2018 study found that the U.S. gaming industry:

  • Contributes $261 billion to the U.S. economy, a 9.5 percent increase since 2014;
  • Supports nearly 1.8 million jobs, up from 1.7 million jobs in 2014; and
  • Generates $40.8 billion in tax revenues to federal, state and local governments.

“Gaming companies across the country are enabling long-lasting careers for their employees and making a huge impact on their communities through innovative partnerships with local nonprofits, volunteerism and the generation of revenue that supports critical services. The industry’s tax revenue alone provides enough funding to hire 692,000 new teachers,” said Sara Slane, senior vice president of public affairs for the American Gaming Association. “Since our last study in 2014, casino gaming has expanded into new markets, offered innovative new entertainment options and enhanced its position as a key contributor to local, state and federal economies.”

The research was commissioned by AGA and conducted by Oxford Economics. More information about the study can be viewed here.

About AGA: 

The American Gaming Association is the premier national trade group representing the $261 billion U.S. casino industry, which supports 1.8 million jobs nationwide. AGA members include commercial and tribal casino operators, gaming suppliers and other entities affiliated with the gaming industry. It is the mission of the AGA to achieve sound policies and regulations consistent with casino gaming’s modern appeal and vast economic contributions.

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