Playtech BGT Sports enjoying record-breaking World Cup

3.5million tickets processed with turnover up 400 per cent

London, 10th July 2018 – Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has announced a record-breaking World Cup as its SSBTs continue to drive increased revenues in the retail space.

Enjoying a greater share of overall in-shop turnover than ever before, the terminals have processed more than 3.5million tickets so far – an increase of over 400 per cent on the statistics for the World Cup in Brazil four years ago.

PBS has introduced a wide range of new products and innovative features in recent months, including new markets, an enhanced cash-out tool, goal scorer options and a streamlined in-play user experience,

In-play, especially football, is driving exceptional levels of growth, with in-play turnover now accounting for 34 per cent of terminal World Cup business. This is compared to 12 per cent at the previous World Cup.

The Round of 16 game between Croatia v Denmark has to date generated the most in-play turnover of any match, emphasising it is just not big matches but lower profile games on TV at the right time of day that is a catalyst for growth.

John Pettit, Managing Director for UK, Ireland, Asia, and Australia at Playtech BGT Sports believes the figures should come as no surprise.

He said: “We are delighted with the numbers to date and are pleased to have helped generate so much extra revenue for our betting shop partners in the UK and Ireland.

“We have undoubtedly benefited from the live World Cup TV pictures available in every shop, which have encouraged in-play betting.

“This World Cup has definitely shattered the old cliché that customers are only interested in betting on England, or the so called ‘big matches’.

“Croatia versus Denmark smashed records and the message to operators is crystal clear: if you combine pictures with data at the right time the revenues will flow.

“It’s a simple message and one we’re excited to be helping deliver as we continue to innovate in this space.”

The record performance has been helped by the successful recent roll out of PBS’ Match Acca product, which allows players to create their own bets by combining selections within popular match markets.

The terminals provide access to hundreds of in-play matches that are popular with players right through to the end of the shop day.

While, traditional Over the Counter business is typically generated throughout the afternoon during horse racing, the terminal continues to generate turnover, especially in play, right into the evening.

About Playtech:

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of Omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports (“PBS”) is Playtech’s sports betting division, headquartered in Nicosia with more than 600 employees across 6 different business centres. PBS is the provider of the market leading Self Service Betting Terminals product with over 26,000 terminals supplied to retail operators in the UK and internationally as well as digital sports betting platforms and user interfaces to many major online licensees.

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.

www.playtech.com