888.com chooses MuchBetter gaming wallet as new global payment option

Service available across all 888.com brands

UK, London, 16 July 2018 – MuchBetter, the iGaming payments company, today announced its selection by 888.com as a new payment option across its Casino, Poker, and Sport brands. 888.com is one of the biggest gaming operators in the world and it chose MuchBetter to help bolster the payment options available to its players, lower transaction costs and provide a smooth mobile integration and user experience.

MuchBetter offers integration with mobile and balance between usability and security, with the service incorporating many modern mobile features such as biometric authentication. MuchBetter’s approach to transaction fees was also a key consideration. MuchBetter does not charge per transaction, in the manner of traditional e-wallets. Instead, it charges operators on a net-deposit basis every month according to the monetary value of each player.

“Large brands can’t afford not to pay attention to their payment partners. The gaming industry can be a business of fine margins and high volumes, so paying over the odds for something as seemingly small as transaction fees can be incredibly damaging to any operator, even household names.

“Besides operating on adequate commercial terms, operator and payment partners need to be in close alignment to support each other in international expansion, a topic increasingly important to drive growth. One of the most business critical items in online gaming is the payments strategy, common sense suggest that a close alignment and strategic spirit between the parties can only be advantageous. Both sides operate in regulatory landscapes with great overlap, whether this being AML or licensing requirements. One can learn and benefit from the other’s expertise and both need to ensure in unison that the payment service provided helps operator stay compliant, with an eye to the future too of course.” – said Jens Bader, MuchBetter co-founder exclusively for European Gaming.

About MuchBetter

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.