Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Gambling in the USA

Camel Rock Casino Chooses VizExplorer

Published

on

Camel Rock Casino Chooses VizExplorer
Reading Time: 2 minutes

VizExplorer, a leading provider of operational intelligence solutions for casinos, announced the execution of a new license agreement to deploy its floorViz™ and campaignViz™ solutions at Camel Rock Casino, operated by the Pueblo of Tesuque.

The New Mexico-based casino exists in a highly competitive market with several other gaming properties nearby. To mitigate the competition, the Tesuque Pueblo tribe announced last year its plans to build a replacement casino on tribal land near the Santa Fe Opera.

Seeking to secure its player base and optimize revenues at the new casino, Camel Rock selected VizExplorer to uncover insights it needs to make informed, profitable business decisions going forward. Using VizExplorer’s floorViz, the team will determine which games to keep, which new games to invest in, and where to place them on the new gaming floor. The marketing team will employ campaignViz to evaluate and properly incentivize players during the transition to the new casino, and determine an effective player reinvestment strategy.

“We are eager to get up and running with VizExplorer and trust that the information and insights their solutions offer will help us improve our slot floor, increase visits and encourage more play among our guests,” says Michael Beach, Camel Rock Casino’s Director of Marketing.

“We’re thrilled that Camel Rock chose VizExplorer solutions. The choice signals a commitment to using technology to derive valuable insights to improve operational efficiency, which is key to winning in a competitive casino landscape,” said Kyle Gryzanoski, VizExplorer’s VP of Sales – Western Region.

Camel Rock Casino joins more than 50 other tribal casinos currently using the VizExplorer platform. The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.

 

About VizExplorer:

VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is led by a team of distinguished OI experts, seasoned industry veterans and world class software developers devoted to building the very best products backed by extraordinary support. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

EuropeanGaming.eu is a premier online platform that serves as a leading information hub for the gaming and gambling industry. This industry-centric media outlet reaches over 200,000 readers monthly, providing them with compelling content, the latest news, and deep-dive insights.

Offering comprehensive coverage on all aspects of the gaming sector, EuropeanGaming.eu includes online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant virtual meetups and conferences, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - European Gaming is part of HIPTHER. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.